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Ed Burghard

Goodreads Author

Born

in Utica, NY, The United States

Website

https://burghardgroup.com

Twitter

EdBurghard

Genre

Business, Nonfiction, Self Help

Member Since

October 2023

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I was born and raised in upstate New York. My wife, Claudia, and I have been married since 1978 and have two sons. Academically, I hold a BA in theoretical mathematics from the State University of New York @ Potsdam, and an MBA from Syracuse University in innovation management with a minor in marketing. Growing up, I earned the rank of Eagle Scout from the Boy Scouts of America.

I began my career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. My career shifted to marketing shortly following the acquisition. I have managed numerous P&G pharmaceutical brands in my career ranging from I was born and raised in upstate New York. My wife, Claudia, and I have been married since 1978 and have two sons. Academically, I hold a BA in theoretical mathematics from the State University of New York @ Potsdam, and an MBA from Syracuse University in innovation management with a minor in marketing. Growing up, I earned the rank of Eagle Scout from the Boy Scouts of America.

I began my career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. My career shifted to marketing shortly following the acquisition. I have managed numerous P&G pharmaceutical brands in my career ranging from $200 million to over $1 billion in sales. I have been responsible for both U.S. and Global brands. During my career, I had the opportunity to move to Toronto, Ontario where I was responsible for building a profitable brand portfolio and leading the Canadian transition from a country-focused to a regional-focused business. After my Toronto assignment, I was transferred to P&G headquarters in Cincinnati to help accelerate the growth of the U.S. pharmaceutical business.

In 1999, I was appointed a Harley Procter Marketer for my role in doubling the P&G Pharmaceutical sales and quadrupling the profit. For perspective, the Harley Procter Marketer appointment is a global, competitive appointment awarded by the Chief Executive Officer and Chief Marketing Officer to elite marketers who are considered masters in the practical application of marketing theory. I was one of the inaugural appointees. As a Harley Procter Marketer, I helped design P&G’s global brand-building framework, led the Global Marketing Director College as Dean, and helped redesign P&G's corporate identity..

In late 2004, I was asked by P&G to provide marketing expertise to the Ohio Department of Development in support of their efforts to create the Ohio Business Development Coalition (OBDC), a 501 c(6) not-for-profit company focused on branding the state of Ohio and strengthening the overall success of economic development in the state. I was initially appointed Chairman of the Board. After the startup planning phase, I became the Organization's Managing Director. My job was to take the concept I helped design and make it a reality. In 2005, I was appointed by Governor Taft to the Executive Order of the Ohio Commodores in recognition of my contribution to building a strong Ohio economy.

After 33 years, I retired from P&G (2009) so I could invest more time into my Ohio branding work. During my tenure, I was fortunate enough to work with three Ohio Governors. The OBDC was so successful, that Governor Kasich decided to dramatically expand its scope of work. At the end of 2011, I had successfully transitioned both the work and personnel to the new JobsOhio Company. I took this opportunity to retire a second time. Over the years, I have written several articles on place branding. My formula (Place Branding = Place Making + Place Marketing) has become widely known in the Economic Development profession.

Currently, I am an author and part-time consultant. I have written three critically acclaimed books on branding.

The first, Building Brands: What Really Matters provides readers with a simple explanation of what a brand is and how to leverage branding to build a business.

The second book, Building Brands: Making It Personal, shares my journey in creating a personal brand. I wrote it because I disagree with the prevailing counsel that you need to "reinvent" yourself to be successful. I believe we each have unique strengths and core beliefs that allow us to add value.

The third Building Brands: Creating a World-Class Marketing Team provides insights for managers and anyone aspiring to lead people. ...more

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Average rating: 4.69 · 13 ratings · 3 reviews · 3 distinct works

	Building Brands: What Really Matters it was amazing 5.00 avg rating — 5 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building Brands: Making It Personal : How To Create A Personal Brand 4.20 avg rating — 5 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building Brands: Creating A World-Class Marketing Team it was amazing 5.00 avg rating — 3 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Ed Burghard's Blog

The Myth of Rebranding

My Agency recommends we engage in a rebranding exercise to stimulate sales. Does this make strategic sense?

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Published on August 26, 2024 12:07

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Ed Burghard wrote a new blog post The Myth of Rebranding My Agency recommends we engage in a rebranding exercise to stimulate sales. Does this make strategic sense?
Aug 27, 2024 06:38AM · like

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