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Dan Nelken
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“There is no such thing as too long. Only too boring.”
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
“What’s another word for comfort?” ask, “What are images of comfort?” or, “When I think of comfort, what memories come up?” Or try a Google image search for “comfort”. You’ll scroll through images of hammocks, beanbag chairs, thick woolly socks, and wood-burning fireplaces. You’ll see a cup of hot chocolate, mom’s baked mac n’ cheese, a hug from a grandma, or a cuddle with a sleeping puppy. All of these images should inspire something more visceral than a word on thesaurus.com”
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
“Bucket: You can learn from home • You don’t have to shower before going to school. (You can take the class in the shower.) • You don’t have to wear pants. • Your desk could be the couch, or your bed, or the toilet. • You’ll be the smartest person at school. • You are technically being homeschooled. • Another excuse to avoid cleaning the bathroom. • When you fall asleep in this class, it’s in an actual bed. • If there’s gum under the desk, it’s probably yours. • The teacher’s in your house. Or wherever you are in your house. • Your cat/dog will be happy you’re staying home. If you have twenty buckets and ten ideas under each one, you’ll have two hundred starting points. They won’t all lead to great headlines, and several will be dead ends, but that’s not the point. The point is you’re not starting with a blank page and a blank brain. And if at any point you start to miss the sweet sounds of that self-doubting voice, just go back to winging the creative process.”
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
― A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
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