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Tom Doctoroff

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http://www.tomdoctoroff.com

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tomdoctoroff

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November 2014

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Tom Doctoroff is the CEO of J. Walter Thompson Asia Pacific and one of Asia’s most respected advertising professionals. His unique combination of pan-Asian work, plus more than a decade based in China, has made him an expert in the cross-border management of brand architecture and brand building, as well as a leading expert in Chinese consumer psychology.

He has appeared regularly on CNBC, NBC’s The Today Show, Bloomberg and NPR, and is featured in publications ranging from the Financial Times to the Wall Street Journal. He is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference and the JPMorgan Asia Pacific Equities conference.

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Tom Doctoroff's Blog

The Looming Disaster of President Xi’s Imperial Power Grab

President Xi JinPing’s decision to become “Emperor for Life” is a great leap backwards, eventually towards the chaotic terrors of Mao’s era and the Cultural Revolution.…

The post The Looming Disaster of President Xi’s Imperial Power Grab appeared first on Tom Doctoroff.

Combine Editions
Tom Doctoroff’s books

Average rating: 3.58 · 208 ratings · 25 reviews · 7 distinct works • Similar authors

	What Chinese Want: Culture, Communism and the Modern Chinese Consumer 3.61 avg rating — 123 ratings — published 2012 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing 3.48 avg rating — 54 ratings — published 2014 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Billions: Selling to the New Chinese Consumer by Tom Doctoroff (Goodreads Author), Martin Sorrell (Foreword) 3.63 avg rating — 30 ratings — published 2005 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Changing China by Maria Trombly, Lijia Zhang (Goodreads Author), Kaiser Kuo liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Que Quieren Los Chinos 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	What Chinese Want: Culture, Communism, and China's Modern Consumer by Doctoroff, Tom (September 24, 2013) Paperback 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Billions by Tom Doctoroff (Goodreads Author), Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Tom Doctoroff (?)

“It's no accident that marketing professionals often describe it in military language: capturing market share, penetrating the customer base, defeating competitors. It can be declarative, propagandistic, uninvolving. But in its best moments it can also encapsulate a belief, a set of values, even a religion.”
― Tom Doctoroff, Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing

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“The stage has been set. The Internet will increasingly intersect with culture and government, pulsing through society and disrupting and reshaping the relationship between rulers and ruled that has existed for millennial. Ultimately we are still humans with the same timeless desires, but technology is opening new worlds of possibility. It is empowering societies and creating new definitions of community.”
― Tom Doctoroff, Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing