Tom Doctoroff's Blog
March 6, 2018
The Looming Disaster of President Xi’s Imperial Power Grab
President Xi JinPing’s decision to become “Emperor for Life” is a great leap backwards, eventually towards the chaotic terrors of Mao’s era and the Cultural Revolution.…
The post The Looming Disaster of President Xi’s Imperial Power Grab appeared first on Tom Doctoroff.
February 3, 2018
Insight and Conflict Resolution: The Universal Lynchpin of Brand Relevance
Technological innovation is not the only starting point for branding, customer experience, and product development. A brand’s relentless relevance must also spring from deep insight into consumer behavior. …
The post Insight and Conflict Resolution: The Universal Lynchpin of Brand Relevance appeared first on Tom Doctoroff.
December 21, 2017
China’s Revolutionary Hema Supermarkets: “New Retail’s” Real Deal
China’s commercial culture has long been unfriendly to mold-breaking innovation. Hierarchical regimentation reigns. “Reform” is incremental. The immaturity of markets encourages (an unsustainable) short-term speculative and tactical orientation. …
The post China’s Revolutionary Hema Supermarkets: “New Retail’s” Real Deal appeared first on Tom Doctoroff.
August 20, 2017
The Fourth Industrial Revolution vs. Our Global Trust Deficit
The opportunity to leverage open platforms to enhance life is endless. However, strong leadership will be instrumental to harness the power of data-driven technology. …
The post The Fourth Industrial Revolution vs. Our Global Trust Deficit appeared first on Tom Doctoroff.
June 20, 2017
Online to Offline (O2O): What the West Can Learn from China
The explosion of “online to offline” (“O2O”) strategies is a phenomenon in China. However, the fusion of reassurance and inspiration offered by best-in-class O2O should be embraced in the West, particularly given the steep decline of brick-and-mortar sales in America and Europe.…
The post Online to Offline (O2O): What the West Can Learn from China appeared first on Tom Doctoroff.
May 17, 2017
Will the China Dream Lift Chinese Brands
Chinese Brands Day, to be held on 10 May each year starting this year, approved by China’s state council, is a commercial rallying cry inspired by President Xi Jinping’s “China Dream.” It may presage a new era of powerful local brands upon the global stage.…
The post Will the China Dream Lift Chinese Brands appeared first on Tom Doctoroff.
March 8, 2017
Old Pipes, New Palace: An Introduction to Marketing in China
China’s consumer landscape is evolving at warp speed. But the country’s commercial DNA is unique and remarkably stable. Marketers need to approach the mainland cognizant of what can work everywhere, what can’t, what’s constant and what’s not.
The post Old Pipes, New Palace: An Introduction to Marketing in China appeared first on Tom Doctoroff.
February 11, 2017
As MNCs Retrench, Reigniting the Power of Global Brands
In an era of diminishing profits for global corporations, brands are not expenses. They are bulwarks against commoditization. Strategic investment is required.…
The post As MNCs Retrench, Reigniting the Power of Global Brands appeared first on Tom Doctoroff.
December 12, 2016
Trump, Taiwan and China’s Third Rail
Donald Trump’s intent to use America’s “One China” policy as a bargaining chip for friendlier trade policy is a folly, a threat of historic proportion.
The post Trump, Taiwan and China’s Third Rail appeared first on Tom Doctoroff.
November 13, 2016
What the Marketing World Can Learn from Trump’s Win
Donald Trump's stunning victory in the American presidential election reflects two basic facts. Hindsight is always 20-20 but they should have been obvious to the pundits.
The post What the Marketing World Can Learn from Trump’s Win appeared first on Tom Doctoroff.
