Jeffrey F. Rayport
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E-Commerce
by
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published
2000
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6 editions
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Introduction to e-Commerce
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published
2001
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10 editions
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Harvard Business Review on Breakthrough Thinking
by
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published
1999
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3 editions
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Cases in E-Commerce
by
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published
2001
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4 editions
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
by
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published
2005
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4 editions
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Embedded Marketing: Creating Value for Consumers in Their World (Not Yours)
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published
2013
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インターフェース革命
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Managing in the Marketspace
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Managing in the Marketspace (Harvard Business Review Video Series, VHS Tape, Leader's Guide, Visuals, Handouts)
by |
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Introduction to e-Commerce
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