Marcus Collins

“This is the power of culture. It’s contagious, and it influences people to move in predictable ways. Whether we are aware of it or not, this influence is happening all around us all the time. And those who understand the dynamics of culture are more likely to have influence, while those who do not are almost always influenced by those who do. It doesn’t matter if your product is better or your cause is more noble. The ones who lead culture—who contribute to the cultural characteristics of a community—tend to be more successful than those who follow trends.”
― Marcus Collins, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be