Barbara Pachter's Blog
August 10, 2021
Which of these women would you hire?
Before the pandemic, a corporate client inquired about my business etiquette seminar. During our conversation she told me that she hadn’t hired someone because, “She looked old, as she had gray hair.”
I did not color my hair during the last 16 months. It was wonderful not having to go to the hairdresser every couple of weeks. My dyed brown hair has almost all been replaced with a combination of my natural gray, silver, white, and black hair.

I teach business etiquette and professional presence, and I know that hairstyle and hair color are important parts of a person’s image. I also know that people have strong opinions about hair color. There’s a meme featuring The Joker that says: Change your hair color and everybody loses their mind.
Do you make assumptions when you see a professional with gray hair?
Do you think gray hair makes a woman look old, out-of-date, or less professional? And do you believe that gray hair can make men look distinguished, but not women?
I want to believe that gray hair can signal wisdom and experience in both men and women. I also want to believe that gray hair – if it’s cut well and suited to you – is not a reason to reject anyone as a job applicant or seminar lecturer.
One of my clients recently admired my silver-gray-black mane and told me, “People pay a lot to get your current hair color!” On the other hand, my style-conscious sisters joke that I am now the oldest sister! (I am the middle sister.)
If I keep my new hair color – and I’m leaning towards doing so – I will follow the advice of businesswoman and white-hair fashion icon Iris Apfel: “If your hair is done properly and you have on good shoes, you can get away with anything.”
Pachter & Associates provides seminars and coaching on communication, career development, business writing, presentation skills, professional presence, and business etiquette. For additional information, please contact Joyce Hoff at joyce@pachter.com. (www.pachter.com)
April 4, 2021
The Power of Nice!
I had the following conversation with my son after he had his car serviced:
“Mom, they did a great job on my car,” he told me.
I asked, “Why do you say that?”
His reply: “As I was leaving, we talked about new cars and the mechanic told me to have a safe trip home.”
I thought to myself that my son knows very little about the inner workings of cars, yet because the mechanic was nice and friendly to him, he believed that the man had done a good job on his vehicle.
He is not alone in how he judges the quality of someone’s work.
A colleague recently decided to go with one software vendor over another because, as she said, “He was so friendly.” I call this phenomenon the “halo effect” of being nice. (The term “halo effect” was first coined in 1920 by psychologist Edward Thorndike, who concluded that your impression of someone will influence your view of his or her abilities.)
And there are consequences to not being nice.
David Von Drehle, a Washington Post columnist, wrote an opinion piece concerning the recent troubles surrounding New York Governor Andrew Cuomo. In it, he commented: “Many things have been said of Andrew Cuomo, often with respect and occasionally with admiration — but ‘nice to people’ is not one of them.” The headline on the column explains that comment: Andrew Cuomo is plummeting, and there’s no one left to catch him.
Remember that being nice and friendly will not make up for inferior work. Let me say that again: Being nice and friendly will not make up for inferior work. What it will do is encourage people to view you and your work positively. People will enjoy working with you or for you if you are nice to them. And that is an advantage in anyone’s line of work.
Here are five steps to follow to encourage others to react to you in a positive way:

2. Make some small talk. You don’t need to know people’s life stories, but a little small talk can help establish a connection between people. Use “safe” topics. You can talk about the weather (front-page stories such as hurricanes generally have more conversational appeal), traffic, common experiences, travel, sports (if everyone is interested), entertainment (movies, plays), holiday celebrations, upbeat business news, vacations, current events (cautiously), and the activity you are attending. Additional information on small talk can be found in my book, The Essentials of Business Etiquette.
3. Offer to help, when you can. Why not lend a helping hand, if possible? If someone seems overloaded with assignments, assisting that person is a nice thing to do.
4. Speak well of others. You appear gracious when you speak well of other people’s accomplishments, not just your own.
5. Have an exit line. An exit line establishes the ending of an encounter and paves the way for the next meeting. Sample exit lines include, “Nice talking to you,” “Have a great weekend,” or “Have a safe trip home.”
Pachter & Associates provides seminars and coaching on communication, career development, business writing, presentation skills, professional presence, and business etiquette. For additional information, please contact Joyce Hoff at joyce@pachter.com. (www.pachter.com)
The Power of Nice
I had the following conversation with my son after he had his car serviced:
“Mom, they did a great job on my car,” he told me.
I asked, “Why do you say that?”
His reply: “As I was leaving, we talked about new cars and the mechanic told me to have a safe trip home.”
I thought to myself that my son knows very little about the inner workings of cars, yet because the mechanic was nice and friendly to him, he believed that the man had done a good job on his vehicle.
He is not alone in how he judges the quality of someone’s work.
A colleague recently decided to go with one software vendor over another because, as she said, “He was so friendly.” I call this phenomenon the “halo effect” of being nice. (The term “halo effect” was first coined in 1920 by psychologist Edward Thorndike, who concluded that your impression of someone will influence your view of his or her abilities.)
And there are consequences to not being nice.
David Von Drehle, a Washington Post columnist, wrote an opinion piece concerning the recent troubles surrounding New York Governor Andrew Cuomo. In it, he commented: “Many things have been said of Andrew Cuomo, often with respect and occasionally with admiration — but ‘nice to people’ is not one of them.” The headline on the column explains that comment: Andrew Cuomo is plummeting, and there’s no one left to catch him.
Remember that being nice and friendly will not make up for inferior work. Let me say that again: Being nice and friendly will not make up for inferior work. What it will do is encourage people to view you and your work positively. People will enjoy working with you or for you if you are nice to them. And that is an advantage in anyone’s line of work.
Here are five steps to follow to encourage others to react to you in a positive way:

2. Make some small talk. You don’t need to know people’s life stories, but a little small talk can help establish a connection between people. Use “safe” topics. You can talk about the weather (front-page stories such as hurricanes generally have more conversational appeal), traffic, common experiences, travel, sports (if everyone is interested), entertainment (movies, plays), holiday celebrations, upbeat business news, vacations, current events (cautiously), and the activity you are attending. Additional information on small talk can be found in my book, The Essentials of Business Etiquette.
3. Offer to help, when you can. Why not lend a helping hand, if possible? If someone seems overloaded with assignments, assisting that person is a nice thing to do.
4. Speak well of others. You appear gracious when you speak well of other people’s accomplishments, not just your own.
5. Have an exit line. An exit line establishes the ending of an encounter and paves the way for the next meeting. Sample exit lines include, “Nice talking to you,” “Have a great weekend,” or “Have a safe trip home.”
Pachter & Associates provides seminars and coaching on communication, career development, business writing, presentation skills, professional presence, and business etiquette. For additional information, please contact Joyce Hoff at joyce@pachter.com. (www.pachter.com)
March 8, 2021
Women are being interrupted ��� again!
Yet another study shows women are interrupted more than men.
A recent article in The New York Times, For Women in Economics, the Hostility Is Out in the Open, discusses a study reported last month that found when female economists presented their research findings, they were interrupted by audience members asking questions. The women received 12 percent more questions than men, and they were more likely to get questions that were patronizing or hostile.
Other examples of women being interrupted more than men include:
--A few years ago an article in the Harvard Business Review, Female Supreme Court Justices are interrupted more by male justices and advocates, found that male justices interrupted female justices about three times as often as they interrupted each other during oral arguments. The research also found that ���there is no point at which a woman is high-status enough not to be interrupted.���
--During a women���s communication seminar in Kuwait some years ago I commented that men interrupt women more than they interrupt other men. One of my students said, ���Barbara, you���re right. You can see the American men interrupt the American women on your TV shows that we get here.��� I was surprised that this gender bias was so obvious ��� but I really shouldn���t have been.
When a woman is interrupted regularly with questions or comments (anyone can be interrupted occasionally), her credibility is being challenged, and her influence can certainly be minimized as a result.

Let people know when you will be taking questions. Either the speaker or the meeting organizer can tell people how the Q&A will be handled. Often the audience is asked to hold questions until the end ��� though this doesn���t mean everyone will do so! The Times article mentioned that ���several universities have instituted rules meant to cut down on bad behavior, such as banning questions for the first 10 or 15 minutes of a talk so that speakers [economists] can get through at least the beginning of their presentations uninterrupted.���
Continue speaking. If you do so, the person trying to interrupt you often will stop talking. You may need to raise your volume a little to make sure the person hears you, but don���t shout.
Ask yourself: Are you making it easy for people to interrupt you? Don���t underestimate the power of your nonverbal communication skills. Appear assertive ��� keep your body language open, and don���t cross your arms. Look at the audience. When you avoid looking at your audience, some members may feel emboldened to interrupt. Make sure you don���t move back when interrupted ��� it can make you appear fearful. Move towards audience members when you can. Check your rate of speech: Are you speaking too slowly, which allows others to jump in? Check your volume: Are you speaking loudly enough to have what you say come across authoritatively?
Defer answering, if the answer to the question will be explained later in your talk. Often, you can say, ���I am going to hold off answering that question as I will be discussing that topic in a few minutes.��� Of course, if the CEO asked the question, you may want to answer it right away!
Don���t be a puppet on your audience���s string. If the audience is shouting questions at you, make sure you repeat the question you are about to answer. If you don���t, you are being controlled by the audience as you try to field one question after another. When you take the time to repeat the question, you gain control ��� you decide which questions to address, and in what order.
After you have answered someone���s question, do not ask, ���Did that answer your question?��� You could be setting yourself up, as the person may respond, ���No.��� And then what do you do? If the questioner wants more information, he or she will let you know ��� or seek you out later.
Additional information on how to make powerful presentations can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.
Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information. (www.pachter.com)
Women are being interrupted … again!
Yet another study shows women are interrupted more than men.
A recent article in The New York Times, For Women in Economics, the Hostility Is Out in the Open, discusses a study reported last month that found when female economists presented their research findings, they were interrupted by audience members asking questions. The women received 12 percent more questions than men, and they were more likely to get questions that were patronizing or hostile.
Other examples of women being interrupted more than men include:
--A few years ago an article in the Harvard Business Review, Female Supreme Court Justices are interrupted more by male justices and advocates, found that male justices interrupted female justices about three times as often as they interrupted each other during oral arguments. The research also found that “there is no point at which a woman is high-status enough not to be interrupted.”
--During a women’s communication seminar in Kuwait some years ago I commented that men interrupt women more than they interrupt other men. One of my students said, “Barbara, you’re right. You can see the American men interrupt the American women on your TV shows that we get here.” I was surprised that this gender bias was so obvious – but I really shouldn’t have been.
When a woman is interrupted regularly with questions or comments (anyone can be interrupted occasionally), her credibility is being challenged, and her influence can certainly be minimized as a result.

Let people know when you will be taking questions. Either the speaker or the meeting organizer can tell people how the Q&A will be handled. Often the audience is asked to hold questions until the end – though this doesn’t mean everyone will do so! The Times article mentioned that “several universities have instituted rules meant to cut down on bad behavior, such as banning questions for the first 10 or 15 minutes of a talk so that speakers [economists] can get through at least the beginning of their presentations uninterrupted.”
Continue speaking. If you do so, the person trying to interrupt you often will stop talking. You may need to raise your volume a little to make sure the person hears you, but don’t shout.
Ask yourself: Are you making it easy for people to interrupt you? Don’t underestimate the power of your nonverbal communication skills. Appear assertive – keep your body language open, and don’t cross your arms. Look at the audience. When you avoid looking at your audience, some members may feel emboldened to interrupt. Make sure you don’t move back when interrupted – it can make you appear fearful. Move towards audience members when you can. Check your rate of speech: Are you speaking too slowly, which allows others to jump in? Check your volume: Are you speaking loudly enough to have what you say come across authoritatively?
Defer answering, if the answer to the question will be explained later in your talk. Often, you can say, “I am going to hold off answering that question as I will be discussing that topic in a few minutes.” Of course, if the CEO asked the question, you may want to answer it right away!
Don’t be a puppet on your audience’s string. If the audience is shouting questions at you, make sure you repeat the question you are about to answer. If you don’t, you are being controlled by the audience as you try to field one question after another. When you take the time to repeat the question, you gain control – you decide which questions to address, and in what order.
After you have answered someone’s question, do not ask, “Did that answer your question?” You could be setting yourself up, as the person may respond, “No.” And then what do you do? If the questioner wants more information, he or she will let you know – or seek you out later.
Additional information on how to make powerful presentations can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.
Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information. (www.pachter.com)
December 20, 2020
What���s in a title? A lot ��� especially for women
Why are female doctors introduced by first name while men are called 'Doctor'?
This provocative headline was on a Washington Post article a few years ago that featured two women physicians at the Mayo Clinic who had noticed that their male colleagues were usually introduced at conferences as ���Doctor So-and-so.��� But the two women and other female doctors were often introduced by their first names, when the person introducing them was a man.
Last year, I heard the pilot of my flight introduce himself using his title of captain, but then introduce his co-pilot by her first name only.
And most recently a Wall Street Journal opinion piece by Joseph Epstein made minimizing remarks about Jill Biden���s use of her title "Dr.", including the comment: Any chance you might drop the ���Dr.��� before your name? ���Dr. Jill Biden��� sounds and feels fraudulent, not to say a touch comic.
Is the use of titles a big deal? Yes. I believe it is.

Though the problem of unequal introductions may not be on the same level as eliminating sexual harassment or the gender pay-gap, it is a communication concern with negative implications for women.
Denying professionals the prestige that a title conveys is a subtle way of undermining them.
Whom would you take more seriously, or believe was more competent: ���Dr. Tom Jones��� or ���Sally Smith���? It seems obvious that it would be the person with the title, because that testifies to his training and professionalism.
The following six suggestions on use of titles and names will help you stop negatively influencing others��� perception of women, even inadvertently. These tips apply for both men and women, and to writing emails.
1. Be consistent with your use of titles. Use professional titles equally for both men and women. If you are mentioning a man by his title, such as Doctor Jones or Professor Smith, refer to a woman the same way. This is valid whether you are giving a speaker introduction, introducing someone to other people at the office or in social situations, or simply mentioning people in informal discussions.
2. Use a woman���s title. Some organizations are very informal with names, but if professional titles are typically used in your organization, refer to women by theirs, such as Dr. (Sally) Jones.
3. Refer to friends/colleagues by their titles when in business settings. You may have a great relationship with Dr. Jones and use her first name when you are together. When you are with other people, however, you should refer to her by her title. You are recognizing her achievement in front of others. If you do not do this, you are establishing a norm that tells people it���s okay for them to call her by her first name. And that may not be the case. (This also applies to men.)
4. Be consistent with the honorific ���Mr.��� and ���Ms.��� This is similar to the first item. If you say or write, ���Mr. Williams,��� do the same for the woman, ���Ms. Jones.��� This conveys a level of respect for both parties. You do not want to say something like, ���Mr. Williams and Karen went to the meeting.��� In an informal setting you might also use first names for both, such as ���Tom and Karen went to the meeting.���
5. Refer to women in the workplace as ���women.��� Businessmen aren���t referred to as boys; businesswomen shouldn���t be referred to as girls. The words ���girls��� and ���boys��� indicate children. I know, I know, you are going to say that it���s intended as a compliment, or it���s a way of expressing camaraderie, as in ���girls��� night out��� or ���the girls I work with in the office.��� But ultimately it fosters a less-professional image for women.
6. Don���t use a woman���s nickname or shorter form of her first name ���unless you know it is okay to do so or are asked to do so. Children are often called by nicknames. And many shortened names do not have the same standing as full names. My name is Barbara. Do not call me ���Barb,��� and definitely not ���Barbie.��� This situation can be tricky. Sometimes people, especially high-power people, will use their nicknames to seem friendly and more approachable. Christine Todd Whitman, the first woman governor of New Jersey and former head of the EPA, will often refer to herself as Christie Whitman. (Her current website is www.christiewhitman.com.)
Men also can be influenced by shortened names. According to a story about basketball legend Michael Jordan on the CBS show 60 Minutes a few years ago, he went from being called ���Mike Jordan��� to ���Michael Jordan��� after he scored the winning basket in the 1982 NCAA championship game.
(Note: At the beginning of my blog I didn���t refer to the author of the WSJ article as Joe or Joey Epstein. I used Joseph Epstein--giving him some measure of respect, which he seemingly didn���t want to give the First Lady-elect.)
Start paying attention to your word choices. You may be surprised at how you have been referring to women. Additional information on communication can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.
*This is a repost of a previous blog. It has been updated.
Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information (www.pachter.com)
What’s in a title? A lot — especially for women
Why are female doctors introduced by first name while men are called 'Doctor'?
This provocative headline was on a Washington Post article a few years ago that featured two women physicians at the Mayo Clinic who had noticed that their male colleagues were usually introduced at conferences as “Doctor So-and-so.” But the two women and other female doctors were often introduced by their first names, when the person introducing them was a man.
Last year, I heard the pilot of my flight introduce himself using his title of captain, but then introduce his co-pilot by her first name only.
And most recently a Wall Street Journal opinion piece by Joseph Epstein made minimizing remarks about Jill Biden’s use of her title "Dr.", including the comment: Any chance you might drop the “Dr.” before your name? “Dr. Jill Biden” sounds and feels fraudulent, not to say a touch comic.
Is the use of titles a big deal? Yes. I believe it is.

Though the problem of unequal introductions may not be on the same level as eliminating sexual harassment or the gender pay-gap, it is a communication concern with negative implications for women.
Denying professionals the prestige that a title conveys is a subtle way of undermining them.
Whom would you take more seriously, or believe was more competent: “Dr. Tom Jones” or “Sally Smith”? It seems obvious that it would be the person with the title, because that testifies to his training and professionalism.
The following six suggestions on use of titles and names will help you stop negatively influencing others’ perception of women, even inadvertently. These tips apply for both men and women, and to writing emails.
1. Be consistent with your use of titles. Use professional titles equally for both men and women. If you are mentioning a man by his title, such as Doctor Jones or Professor Smith, refer to a woman the same way. This is valid whether you are giving a speaker introduction, introducing someone to other people at the office or in social situations, or simply mentioning people in informal discussions.
2. Use a woman’s title. Some organizations are very informal with names, but if professional titles are typically used in your organization, refer to women by theirs, such as Dr. (Sally) Jones.
3. Refer to friends/colleagues by their titles when in business settings. You may have a great relationship with Dr. Jones and use her first name when you are together. When you are with other people, however, you should refer to her by her title. You are recognizing her achievement in front of others. If you do not do this, you are establishing a norm that tells people it’s okay for them to call her by her first name. And that may not be the case. (This also applies to men.)
4. Be consistent with the honorific ‘Mr.’ and ‘Ms.’ This is similar to the first item. If you say or write, “Mr. Williams,” do the same for the woman, “Ms. Jones.” This conveys a level of respect for both parties. You do not want to say something like, “Mr. Williams and Karen went to the meeting.” In an informal setting you might also use first names for both, such as “Tom and Karen went to the meeting.”
5. Refer to women in the workplace as ‘women.’ Businessmen aren’t referred to as boys; businesswomen shouldn’t be referred to as girls. The words “girls” and “boys” indicate children. I know, I know, you are going to say that it’s intended as a compliment, or it’s a way of expressing camaraderie, as in “girls’ night out” or “the girls I work with in the office.” But ultimately it fosters a less-professional image for women.
6. Don’t use a woman’s nickname or shorter form of her first name —unless you know it is okay to do so or are asked to do so. Children are often called by nicknames. And many shortened names do not have the same standing as full names. My name is Barbara. Do not call me “Barb,” and definitely not “Barbie.” This situation can be tricky. Sometimes people, especially high-power people, will use their nicknames to seem friendly and more approachable. Christine Todd Whitman, the first woman governor of New Jersey and former head of the EPA, will often refer to herself as Christie Whitman. (Her current website is www.christiewhitman.com.)
Men also can be influenced by shortened names. According to a story about basketball legend Michael Jordan on the CBS show 60 Minutes a few years ago, he went from being called “Mike Jordan” to “Michael Jordan” after he scored the winning basket in the 1982 NCAA championship game.
(Note: At the beginning of my blog I didn’t refer to the author of the WSJ article as Joe or Joey Epstein. I used Joseph Epstein--giving him some measure of respect, which he seemingly didn’t want to give the First Lady-elect.)
Start paying attention to your word choices. You may be surprised at how you have been referring to women. Additional information on communication can be found in my book, The Communication Clinic: 99 Proven Cures for the Most Common Business Mistakes.
*This is a repost of a previous blog. It has been updated.
Pachter & Associates provides seminars and coaching on communication, business writing, professional presence, and presentation skills. Contact Joyce Hoff at joyce@pachter.com for more information (www.pachter.com)
December 6, 2020
In the beginning��� Salutations set the tone for emails and letters
My name is spelled correctly in my signature block; why do so many people misspell it in the salutation?
Only my good friends call me Bobby ��� my coworker should have used ���Robert��� or ���Bob��� in the salutation.
I hate reading an email that starts with ���Good morning��� when it is 9 o���clock at night. The writer has just highlighted that I am 12 hours behind in answering my emails.
Unfortunately, the salutation ��� whether in an email or a letter ��� provides endless ways to upset your reader, as indicated by the comments above, from participants in my seminars. And if you offend someone in the first line, that person may not read any further.
Effective salutations can help you connect with your reader, which is especially important during a pandemic. Here are suggestions for starting your correspondence without offense:
1. Spell the recipient���s name correctly. Let me repeat this: Spell the recipient���s name correctly. It may not bother you, but I want to impress upon you that many people are insulted if their name is misspelled. Check for the correct spelling in the person���s signature block. You can also check the "To:" line. Often, people���s first and/or last names are in their addresses.

3. Avoid ���Dear Sir/Ms." This salutation tells your reader that you have no idea who that person is. Why then should the reader be interested in what you have to say?
4. Use a non-gender-specific, non-sexist term if you don���t know the person���s name. You can use Dear Client, Customer, or Team Member. You can also use Representative, and add it to any company name or department name, such as ���Dear Microsoft Representative,��� or ���Dear Human Resource Representative.���
5. Salutations are highly recommended in emails. Email doesn���t technically require a salutation, as it���s considered to be memo format. When email first appeared, many people did not use salutations. Eventually, people starting adding salutations to appear friendlier and to soften the tone of their writings.
There is a hierarchy of greetings, from informal to formal, and you should match the salutation to the relationship you have with the recipient. The hierarchy follows this format:
Hi, / Hi Anna, / Hello, / Hello Julianna, / Dear Justin, / Dear Mr. Jones,
If the person you are writing to is a colleague, ���Hi Anna,��� should be fine. If you don���t know the person, or the person has significantly higher rank than you have, you may want to use the more formal greeting: ���Dear Justin,��� or ���Dear Mr. Jones.���
In addition to the greeting, pay attention to these points:
���After two or three emails have gone back and forth on the same email string, the salutations can be dropped.
���The punctuation completing the greeting is a comma.
���If more than one person will receive an email, use "Hello Sara and Bill," or "Hello Everyone."
��� "Hey" is a very informal salutation ("Hey Josh," ) and generally should not be used in the workplace. Opening with "Yo" is definitely not okay, no matter how informal your relationship with the recipient. Use "Hi" or "Hello" instead.
���As illustrated in one of the opening quotes, there are people who don���t like receiving an email that starts with ���Good morning��� or ���Good afternoon.��� Although I believe this is a minor offense, using ���Hello��� instead eliminates the possibility of offending anyone.
6. Salutations are required in letters. (Okay, there is one type of letter, the simplified format, that doesn���t require a salutation, but that���s not typical usage. The format is generally used for marketing.) In today���s workplace, a letter is a more formal type of correspondence, and should start with ���Dear��� followed by either the person���s first name and a colon ��� ���Dear Marie:��� ��� or an honorific and the person���s last name, followed by a colon ��� ���Dear Mr. Jones:���.
Additional information on writing emails can be found in my book, The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
Pachter & Associates provides seminars and coaching on business writing, professional presence, business etiquette, and communication. Contact Joyce Hoff at joyce@pachter.com for more information. (www.pachter.com)
���
In the beginning… Salutations set the tone for emails and letters
My name is spelled correctly in my signature block; why do so many people misspell it in the salutation?
Only my good friends call me Bobby – my coworker should have used “Robert” or “Bob” in the salutation.
I hate reading an email that starts with “Good morning” when it is 9 o’clock at night. The writer has just highlighted that I am 12 hours behind in answering my emails.
Unfortunately, the salutation – whether in an email or a letter – provides endless ways to upset your reader, as indicated by the comments above, from participants in my seminars. And if you offend someone in the first line, that person may not read any further.
Effective salutations can help you connect with your reader, which is especially important during a pandemic. Here are suggestions for starting your correspondence without offense:
1. Spell the recipient’s name correctly. Let me repeat this: Spell the recipient’s name correctly. It may not bother you, but I want to impress upon you that many people are insulted if their name is misspelled. Check for the correct spelling in the person’s signature block. You can also check the "To:" line. Often, people’s first and/or last names are in their addresses.

3. Avoid “Dear Sir/Ms." This salutation tells your reader that you have no idea who that person is. Why then should the reader be interested in what you have to say?
4. Use a non-gender-specific, non-sexist term if you don’t know the person’s name. You can use Dear Client, Customer, or Team Member. You can also use Representative, and add it to any company name or department name, such as “Dear Microsoft Representative,” or “Dear Human Resource Representative.”
5. Salutations are highly recommended in emails. Email doesn’t technically require a salutation, as it’s considered to be memo format. When email first appeared, many people did not use salutations. Eventually, people starting adding salutations to appear friendlier and to soften the tone of their writings.
There is a hierarchy of greetings, from informal to formal, and you should match the salutation to the relationship you have with the recipient. The hierarchy follows this format:
Hi, / Hi Anna, / Hello, / Hello Julianna, / Dear Justin, / Dear Mr. Jones,
If the person you are writing to is a colleague, “Hi Anna,” should be fine. If you don’t know the person, or the person has significantly higher rank than you have, you may want to use the more formal greeting: “Dear Justin,” or “Dear Mr. Jones.”
In addition to the greeting, pay attention to these points:
–After two or three emails have gone back and forth on the same email string, the salutations can be dropped.
–The punctuation completing the greeting is a comma.
–If more than one person will receive an email, use "Hello Sara and Bill," or "Hello Everyone."
– "Hey" is a very informal salutation ("Hey Josh," ) and generally should not be used in the workplace. Opening with "Yo" is definitely not okay, no matter how informal your relationship with the recipient. Use "Hi" or "Hello" instead.
–As illustrated in one of the opening quotes, there are people who don’t like receiving an email that starts with “Good morning” or “Good afternoon.” Although I believe this is a minor offense, using “Hello” instead eliminates the possibility of offending anyone.
6. Salutations are required in letters. (Okay, there is one type of letter, the simplified format, that doesn’t require a salutation, but that’s not typical usage. The format is generally used for marketing.) In today’s workplace, a letter is a more formal type of correspondence, and should start with “Dear” followed by either the person’s first name and a colon – “Dear Marie:” – or an honorific and the person’s last name, followed by a colon – “Dear Mr. Jones:”.
Additional information on writing emails can be found in my book, The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success.
Pachter & Associates provides seminars and coaching on business writing, professional presence, business etiquette, and communication. Contact Joyce Hoff at joyce@pachter.com for more information. (www.pachter.com)
November 29, 2020
Saying Goodbye: Suggestions for Closing Your Emails
If customers include a closing in their emails, it indicates to me that they are friendly, and so I will do their work first.
A woman in one of my writing classes made the above comment when we were discussing how to end an email. Others joined in and added that they liked seeing closings in emails they received.I agree.

Emails that simply end without some kind of closing can seem too abrupt. And in today’s coronavirus world, it is especially important to seem approachable.
During my recent Zoom classes, numerous questions surface about which closing is appropriate in our casual workplace. Deciding what to use can be confusing. When email first appeared in the workplace, salutations or closings were rarely used. Over time, we have added both to our emails. Though there has been some discussion in the media about whether we need to use closings, in my experience, the majority of people want to keep them.
I encourage businesspeople to use closings. Here are my six suggestions:
1. If you start with a salutation, end with a closing. It provides balance to the email. The correct punctuation after the closing is a comma.
2. Match the closing to the salutation. If you use an informal salutation, such as “Hi Amanda” or “Hello Gavin,” use “Regards,” “Best,” “Best regards,” or “Thanks” to close. If you use a more formal salutation, such as “Dear Ms. Jones,” use “Sincerely” or “Sincerely yours.” Only the first word of the closing is capitalized.
3. End with a “closing statement.” Since closings are more relaxed in emails than in letters, you can use a brief statement as your closing, such as “See you at the meeting,” “Thanks for your help” or “Have a great weekend.”
4. With no disrespect intended, avoid using ‘Respectfully.’ This very formal closing is usually reserved for government officials and clergy. Another closing to avoid is “Faithfully yours.” This wording comes from British English, and a woman from India who was in my class said that she was advised very quickly by her boss not to use that closing in the U.S.
5. Tell people what you want to be called. After the closing, on the next line, type your name the way you want to be addressed. If you want to be called “Mike” instead of “Michael,” you should sign “Mike.”
6. Once emails become a back-and-forth conversation, you can drop the closing. It begins to sound repetitious and somewhat silly if you have a long string of emails all proclaiming, “Best regards, Mike.” Additional information on emails can be found in my book The Essentials of Business Etiquette: How to Greet, Eat and Tweet Your Way to Success .
Pachter & Associates provides seminars and coaching on business writing, professional presence, etiquette and communication. For additional information, please contact Joyce Hoff at joyce@pachter.com (www.pachter.com)