Eugene M. Schwartz’s Followers (123)

Eugene M. Schwartz

Born

in The United States

March 18, 1927

Genre

Business

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An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.

He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.

Combine Editions
Eugene M. Schwartz’s books

Average rating: 4.52 · 1,297 ratings · 131 reviews · 38 distinct works • Similar authors

	Breakthrough Advertising by Eugene M. Schwartz, Martin Edelston (Foreword) 4.54 avg rating — 1,087 ratings — published 1966 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Eugene M. Schwartz' Breakthrough Advertising Review Notes: What Makes Marketing Work - For Real (Masters of Marketing Secrets Book 2) 4.85 avg rating — 47 ratings — published 2014	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You 4.49 avg rating — 39 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Confessions of a Poor Collector 4.20 avg rating — 35 ratings — published 1970	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to double your power to learn 4.14 avg rating — 21 ratings — published 1965 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Double Your Child's Grades in School: Build Brilliance and Leadership into Your Child-From Kindergarten to College-In Just 5 Minutes a Day 3.79 avg rating — 19 ratings — published 1975 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Breakthrough Advertising 4.92 avg rating — 12 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Millennial Child: Transforming Education in the Twenty-First Century 4.42 avg rating — 12 ratings — published 1999 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Waldorf Education 3.60 avg rating — 10 ratings — published 2000 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Waldorf Teacher's Survival Guide 4.50 avg rating — 6 ratings — published 1992	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars