Mike Madrid

“If all superheroines were as indestructible as Superman, leaping across rooftops, smashing through windows, and flying through flames in a skimpy swimsuit wouldn't be such a problem. However, male heroes are usually presented as being unquestionably more powerful than women.Yet, they wear costumes that cover and protect most of their bodies. Women on the other hand, are written as weaker, and presumable less able to protect themselves. Yet they charge into battle with most of their bodies exposed...............................................
...............The reason for this superhero fashion double standard is that comic books have always been primarily targeted to a heterosexual male reader. As a result, female superheroes must look attractive to these readers. And in the world of male fantasy, attractive= sexy. So, revealing costumes are fitted onto idealized bodies with large breasts, tiny waists and impossible long legs. Men need to look powerful and virile, but can't display bulging genitalia showing through their spandex, as it would be too threatening for most straight male readers.”
― Mike Madrid, The Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines

“Comic book writers often suggest that women don’t have the same dedication to the noble cause, because their need for love is often of equal or greater importance than their quest for justice. Superheroines want to fight crime, but want to settle down as well. If Mr. Right popped the question, a heroine could easily retire that mask and cape and settle down to life as a wife and mother. The implication is that no matter how powerful a woman is, she needs the love of a man to complete her.”
― Mike Madrid, The Supergirls: Fashion, Feminism, Fantasy, and the History of Comic Book Heroines