Jennifer Forest's Blog

Rediscover the power of media releases and why they still work.

How to make your content stand out

Story telling is big in the world of business today. We all better get out there and make our stories sing. It���s like everyone from corporate giants to a fledging artisan business must have some kind of amazing story and compelling ���why��� that fuels their business dreams.

Writing an application for a grant or funding doesn���t have to cause anxiety and late nights. Be prepared and follow this process to get your grant application right.

Grant writing doesn���t have to cause anxiety and late nights. Be prepared and follow this process to get your grant application right.

Over the years, I���ve had colleagues approach my desk with anxiety in their voice and a worried expression gripping their eyes.

Big data is transforming the information available to museums and others in the experience sector. It���s already improving our understanding of visitors. Will big data also disrupt exhibition planning and design?

Follow your dreams. Live your passion. Turn something you love into a business.
Is it as easy as that? What���s the reality of following your dreams? How can you protect your passion if you ask it to make money?

Free gifts ��� hallmarks of the Internet hustle and cosmetic counter. Rarely are free gifts given without a catch but author Bill Bryson has given the museums sector a wonderful free gift in his new book The Road to Little Dribbling - More Notes from a Small Island. He visits a number of museums and historic sites in his meanderings through the United Kingdom. In his signature fashion pairing humour with knowledge and stories, Bryson honestly tells us what he thinks of each place he visits. This is very useful for museums, visitor research without having to ask anyone or employ anybody. Yes, he is just one visitor but he is such a thoughtful visitor who shares his views in depth.

When people ask what I do, I know what will happen next. Without fail, everyone one ��� and I mean every single person ��� will say ���oh that must be fantastic��� and get a misty eyed look of happiness. We then go on to have joyful conversations about their favourite museum or the great exhibition they just visited. In a world lived behind computer screens...

Standard analyse of our audiences tends to focus on externals ��� factors like age, gender, income, family and hobbies. These are all good, worthy characteristics, that don���t go far enough.