Scott Riley

“Again, and plainly: attention is finite, limited, and valuable. As designers, I believe we must see ourselves as a kind of attentional economists, as ridiculous (and boring) as that sounds. While a deep and scientific knowledge of attentional models is not essential, an intuitive and empathetic approach to “cognition as a currency” can be hugely impactful.”
― Scott Riley, Mindful Design: How and Why to Make Design Decisions for the Good of Those Using Your Product