Peter Cheverton

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Peter Cheverton

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Peter Cheverton’s books

Average rating: 3.38 · 77 ratings · 6 reviews · 24 distinct works

	Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status 3.35 avg rating — 31 ratings — published 2000 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status 3.90 avg rating — 10 ratings — published 2015 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Understanding Brands 3.60 avg rating — 10 ratings — published 2006 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success 3.20 avg rating — 5 ratings — published 2001 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves by Peter Cheverton, Jan Paul van der Velde really liked it 4.00 avg rating — 4 ratings — published 2010 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management 2.75 avg rating — 4 ratings — published 2002 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers really liked it 4.00 avg rating — 2 ratings — published 2006 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients by Peter Cheverton, Byan Foss, Tim Hughes liked it 3.00 avg rating — 2 ratings — published 2004 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Building the Value Machine really liked it 4.00 avg rating — 1 rating — published 2009 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	If You're So Brilliant ...How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection did not like it 1.00 avg rating — 1 rating — published 2002 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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