George Barna

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George Barna


Born
New York, New York
Website

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George Barna was raised and educated on the East Coast before moving to California in the early 1980s. He held executive positions in advertising, public policy, political campaigns, and media/marketing research before beginning his own company, the Barna Research Group (now The Barna Group), in 1984. The firm analyzes American culture and creates resources and experiences designed to facilitate moral and spiritual transformation. Located in Ventura, California, The Barna Group provides primary research as well as developmental resources and analytic diagnostics. The company has served several hundred parachurch ministries and thousands of Christian churches throughout the country. It has also supplied research to for-profit corporations su ...more

George Barna isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

New Research Shows Even Committed Christians Struggle with Application, As Overwhelming Majority of U.S. Adults Lack Biblical Basics

Even the nation’s most biblically grounded Christians struggle to fully apply scriptural principles in their lives—especially when it comes to thorny social issues such as marriage, family, and the sanctity of life.

According to new national research, these challenges are not limited to contemporary hot-button issues. Similar worldview weaknesses are emerging among biblically aligned believers in e

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Published on March 25, 2026 10:15
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More books by George Barna…
Quotes by George Barna  (?)
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“But a local body of believers is the only place they can meet God together with his people. What a privilege to facilitate encounters with God week after week! When it’s humble and sincere, it never gets old.”
George Barna, Churchless: Understanding Today's Unchurched and How to Connect with Them

“All this data leads us to a direct examination of the reasons the unchurched avoid Christian churches. The biggest issue is a perceived lack of value.”
George Barna, Churchless: Understanding Today's Unchurched and How to Connect with Them

“In the midst of the emotional and spiritual upset that occurs when a church hurts or disappoints us, we tend to lose sight of the fact that the local church is merely a collection of people on a challenging journey - a group of people that are involved in a long-term transformation process.”
George Barna

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