James Kalbach
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September 2019
More books by James Kalbach…
“Similarly, this is what mapping offers: new insight. It starts with an investigation and illustration of the human condition and then works out ways to support people’s needs.”
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
“Empathy is about seeing the world through someone else’s eyes. It’s about an implicit sense of what an experience is like, what people value, and what emotions are involved”
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
“The advice is clear: don’t force people to bridge gaps of your offering. That’s your job. Mapping experiences allows you to locate transitional volatility within a broader system of interactions and find innovative solutions to address it.”
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
― Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

















