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Jennifer Aaker

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DR. JENNIFER AAKER is the General Atlantic Professor at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work has been widely published in leading scientific journals and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science. A recipient of the Distinguished Scientific Achievement Award and the MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

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Jennifer Aaker’s books

Average rating: 3.78 · 4,102 ratings · 503 reviews · 9 distinct works • Similar authors

	Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life by Jennifer Aaker (Goodreads Author), Naomi Bagdonas (Goodreads Author) 3.84 avg rating — 3,602 ratings — published 2020 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker (Goodreads Author), Andy Smith (Goodreads Author), Dan Ariely (Afterword) 3.69 avg rating — 880 ratings — published 2010 — 19 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dragonfly Effect Workbook: The Power of Stories by Andy Smith (Goodreads Author), Barbara McCarthy, Jennifer Aaker (Goodreads Author) 4.40 avg rating — 5 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Dragonfly's Yogic Journey 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Devon Made It: One Boy's Journey in New York City by Devon Smith, Jennifer Aaker (Goodreads Author) (Contributor) 0.00 avg rating — 0 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Tea Sloane's Adventure: A Sparkly Tale of Whimsy and Meaning Found in NYC by Tea Sloane Smith, Jennifer Aaker (Goodreads Author) (Contributor) 0.00 avg rating — 0 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Keep Calm, Play Hard: One Player's Journey in New York City by Cooper Smith, Jennifer Aaker (Goodreads Author) (Contributor) 0.00 avg rating — 0 ratings — published 2013 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ユーモアは最強の武器である: スタンフォード大学ビジネススクール人気講義 by ジェニファー・アーカー, Jennifer Aaker (Goodreads Author), 三浦冴子 (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Jennifer Aaker (Goodreads Author), Andy Smith (Goodreads Author) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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“Fear is the greatest killer of creativity,” Asai explained, “and humor is the most effective tool I’ve found for insulating cultures from fear.”
― Jennifer Aaker, Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

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“Ultimately, a culture of levity creates a safe place for employees. When you feel safe and feel like you’re being led through levity versus fear, you’re much more apt to take chances. You’re more likely to try things without worrying about being ridiculed, or ostracized. You’re more willing to innovate—to push new ideas and to push against old ideas.”
― Jennifer Aaker, Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

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“In the wise words of the Dalai Lama, “Laughter is good for thinking because when people laugh, it is easier for them to admit new ideas to their minds.”
― Jennifer Aaker, Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

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