Lucy Rosen's Blog: Author Lucy Rosen - Posts Tagged "article"
Small business: Marketing yourself as an expert
TID BIT FROM: Newsday.com columnists, Jamie Herzlich
Small business: Marketing yourself as an expert
Small business: Marketing yourself as an expert
"Write a book. You can self-publish or hold out for a publisher, explains Lucy Rosen, president of The Business Development Group, a marketing and public relations firm in Bethpage. Rosen has a networking book, "Fast Track Networking, Turning Conversations into Contacts," due out in June. She did secure a publisher, Career Press, but says some people use self-publishing options like iUniverse.
Participate in social media. Share information and participate in conversations and groups on social media sites like Twitter and Facebook, suggests Rosen, who uses these networks. Become an expert resource, she recommends.
Get speaking gigs. Get yourself in front of groups as a speaker, says Rosen, who does just that. It helps build your reputation as an authoritative source, she notes."
Published on May 20, 2010 10:31
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Tags:
article, networking
Author Lucy Rosen
Whether leading one of her “Women on the Fast Track” meetings, being interviewed by The Wall Street Journal or PINK Magazine, or serving as a keynote speaker at an annual meeting of high-level executi
Whether leading one of her “Women on the Fast Track” meetings, being interviewed by The Wall Street Journal or PINK Magazine, or serving as a keynote speaker at an annual meeting of high-level executives, Lucy offers a fresh perspective on the age-old topic of networking. Through Fast Track Networking, she is able to bring her strategic networking advice to readers nationwide -- offering valuable insight into how to make networking work for people in any industry, and in any stage of their career.
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