Jennifer Greenleaf's Blog

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top of funnel demand generation pieces of content. That’s an excellent start but, it’s just that, a start. Scaling your content marketing involves more than generating ideas...

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It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But, how do you know if the content you’re creating is high-quality? Who determines if it is or...

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There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories, including advertising and promotion, content and experience, and more. Source: Top 8 Insanely Useful Content...

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There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. When looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories, including advertising and promotion, content and experience, and more. Source: Top 8 Insanely Useful Content...

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We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into this a bit more deeply, where you can see expenditure...

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We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. A chart compiled by the U.S. Bureau of Labor Statistics (BLS) dives into this a bit more deeply, where you can see expenditure...

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For a while, you’ve had a business idea you cannot shake. Rather than set it aside for later, you want to turn it into a reality and become a young entrepreneur. Give yourself and your company a solid chance at success with insights that help you realize and reach your business potential. Here are tips...

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Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand events to...

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Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. Content marketing allows your brand to level up by creating authentic content explicitly designed to solve your target audience’s pain points. Source: Five...

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COVID has changed the landscape for many industries—the freelance writing industry is no exception. While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Have writers seen shifts in payment structures?

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