Louis Rosenfeld

“A minister was walking by a construction project and saw two men laying bricks. “What are you doing?” he asked the first. “I’m laying bricks,” he answered gruffly. “And you?’’ he asked the other. “I’m building a cathedral,” came the happy reply. The minister was agreeably impressed with this man’s idealism and sense of participation in God’s Grand Plan. He composed a sermon on the subject, and returned the next day to speak to the inspired bricklayer. Only the first man was at work. “Where’s your friend?” asked the minister. “He got fired.” “How terrible. Why?” “He thought we were building a cathedral, but we’re building a garage.”9 So ask yourself: am I designing a cathedral or a garage? The difference between the two is important, and it’s often hard to tell them apart when your focus is on laying bricks. Sometimes”
― Louis Rosenfeld, Information Architecture: For the Web and Beyond