The work of Patrick Vlaskovits, NYT bestselling author and entrepreneur, focuses on a conundrum in innovation: how do we market what doesn’t yet exist?
In 2010, he helped coin the phrase ‘growth-hacking’ to describe how innovative products overcome the ‘impediment of innovation’. Without resorting to meaningless buzzwords, Patrick regularly gives talks and workshops on how product teams can, in fact, must hack their way to growth. His writing has appeared in Harvard Business Review and Wall Street Journal and he regularly speaks at conferences nationally and internationally, like SXSW, Berlin Tech Open Air and others.
His book, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Wiley 2013)The work of Patrick Vlaskovits, NYT bestselling author and entrepreneur, focuses on a conundrum in innovation: how do we market what doesn’t yet exist?
In 2010, he helped coin the phrase ‘growth-hacking’ to describe how innovative products overcome the ‘impediment of innovation’. Without resorting to meaningless buzzwords, Patrick regularly gives talks and workshops on how product teams can, in fact, must hack their way to growth. His writing has appeared in Harvard Business Review and Wall Street Journal and he regularly speaks at conferences nationally and internationally, like SXSW, Berlin Tech Open Air and others.
His book, The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets (Wiley 2013), hit the USA Today bestseller, The New York Times weekly bestseller, and The New York Times monthly business bestseller lists and was named by Amazon.com Editors’ Picks for Best Books of the Month in Business and Leadership in April 2013.
His third book, Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum, will be published by Rodale in September 2016.
As CEO and founder of Superpowered, the developer of the fastest mobile audio engine for games, VR, music and interactive audio apps, he oversees operations, sales, marketing, support, and partnerships. Says Patrick, “As a company, it’s Superpowered’s job to extend our customers’ capabilities with audio tech that gives them super powers.”
Patrick holds a BA in Physical Anthropology and MA in Economics, both from UC Santa Barbara....more
By the age of thirty, I was firmly established—in my image of myself—as an ideas man, an innovator. I already had fifteen years of execution of my own startup ideas behind me.
I had brought product ideas to collaborators, to investors, and even to market. Even though all had ultimate