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Lydia Michael

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https://www.lydiamichael.com

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lydia_michael

Member Since

May 2023

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Lydia Michael is an entrepreneur, speaker, consultant, and author. She works with companies and organizations to develop inclusive brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her work has been recognized with several diversity and marketing-centered awards.

In her first book “Brand Love – Building Strong Consumer Brand Connections” published by Kogan Page in 2023, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand l ...more

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What books are on your summer reading list this year?

Lydia Michael This is not a T-shirt by Bobby Hundreds
The Creative Act: A Way of Being by Rick Rubin
Win every argument by Mehdi Hasan…moreThis is not a T-shirt by Bobby Hundreds
The Creative Act: A Way of Being by Rick Rubin
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How do you deal with writer’s block?

Lydia Michael I spend time in places and around people who inspire me. Whether it's reading a book, spending time in nature, listening to music, or hanging out with…moreI spend time in places and around people who inspire me. Whether it's reading a book, spending time in nature, listening to music, or hanging out with friends... I can find inspiration anywhere. (less)

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Lydia Michael’s books

Average rating: 3.94 · 16 ratings · 9 reviews · 1 distinct work

Brand Love: Building Strong Consumer-Brand Connections

3.94 avg rating — 16 ratings — 3 editions

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Quotes by Lydia Michael (?)

“To build an emotional connection with consumers, choose to be the brand that's more human.”
― Lydia Michael

tags: brand-love, branding, emotional-marketing, marketing

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Lydia’s Quotes

“To build an emotional connection with consumers, choose to be the brand that's more human.”
― Lydia Michael, 5 x 5 Graph Paper: 8.5" x 11" Blank Graph Paper, Graph Paper Notebook, Engineering Paper, 140 pages

tags: brand-love, branding, emotional-marketing, marketing

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“To build an emotional connection with consumers, choose to be the brand that's more human.”
― Lydia Michael

tags: brand-love, branding, emotional-marketing, marketing

0 likes