C.J. Hayden

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C.J. Hayden

Goodreads Author


Born
in Pleasantville, New York, The United States
December 07

Website

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Member Since
May 2012

URL


C.J. Hayden is the bestselling author of Get Clients Now!, Get Hired Now!, The One-Person Marketing Plan Workbook, 50 Ways Coaches Can Change the World, and over 400 articles. C.J. is a business coach, trainer, and speaker who helps entrepreneurs get clients, get strategic, and get things done. Her company, Wings for Business, specializes in serving self-employed professionals, solopreneurs, and service business owners.

C.J. is a former systems and productivity consultant with over three decades of experience in business management. She has been a professional trainer since 1978, a business advisor since 1990, and a coach since 1992.

A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship,
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Average rating: 3.99 · 829 ratings · 37 reviews · 13 distinct worksSimilar authors
Get Clients Now!: A 28-Day ...

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3.97 avg rating — 789 ratings — published 1999 — 6 editions
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Get Hired Now!: A 28-Day Pr...

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4.36 avg rating — 14 ratings — published 2005 — 3 editions
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The One-Person Marketing Pl...

3.83 avg rating — 12 ratings — published 2014 — 2 editions
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50 Ways Coaches Can Change ...

4.60 avg rating — 5 ratings — published 2012 — 5 editions
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Overcoming the Fear of Self...

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The Get Clients Now! Compan...

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What If You Were Wrong About Marketing?

Article by C.J. HaydenLately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this:


Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me.

C.J.: What if you were wrong about that?

Client: Hmm, maybe I should call her and ask what’s up?


Wrong wayIn this example, a moment’s consideration about the possibility that his thinking might be off base transformed my clien

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Published on August 24, 2015 07:00
Katabasis
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Golden Age and Ot...
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On Freedom
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Quotes by C.J. Hayden  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“Effective marketing is little more than creating and operating an effective marketing system. When I use the word system I mean several things: (1) the system is documented; you can’t have a system unless you write it down, (2) the system is built on sound marketing principles, and (3) you constantly measure, innovate, and refine the system.”
C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

“can’t be truly successful if you aren’t willing to let people know that you, your product, and your services exist,” advocates Debbie”
C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

“Marketing is telling people what you do, over and over. There are many ways of telling people—in person, by phone, in writing, on the Web, through the media—but you do have to tell them. You can’t just wait for the phone to start ringing. You have to tell them over and over. Studies estimate that the typical urban citizen is exposed to thousands of marketing messages per day. Where is your message in all that communication? What will make others remember you if they hear about you only once?”
C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

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