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C.J. Hayden

Goodreads Author

Born

in Pleasantville, New York, The United States

December 07

Website

http://www.cjhayden.com/

Genre

Business, Self Help

Member Since

May 2012

URL

https://www.goodreads.com/cjhayden

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C.J. Hayden is the bestselling author of Get Clients Now!, Get Hired Now!, The One-Person Marketing Plan Workbook, 50 Ways Coaches Can Change the World, and over 400 articles. C.J. is a business coach, trainer, and speaker who helps entrepreneurs get clients, get strategic, and get things done. Her company, Wings for Business, specializes in serving self-employed professionals, solopreneurs, and service business owners.

C.J. is a former systems and productivity consultant with over three decades of experience in business management. She has been a professional trainer since 1978, a business advisor since 1990, and a coach since 1992.

A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship, C.J. Hayden is the bestselling author of Get Clients Now!, Get Hired Now!, The One-Person Marketing Plan Workbook, 50 Ways Coaches Can Change the World, and over 400 articles. C.J. is a business coach, trainer, and speaker who helps entrepreneurs get clients, get strategic, and get things done. Her company, Wings for Business, specializes in serving self-employed professionals, solopreneurs, and service business owners.

C.J. is a former systems and productivity consultant with over three decades of experience in business management. She has been a professional trainer since 1978, a business advisor since 1990, and a coach since 1992.

A popular speaker and workshop leader, C.J. has presented hundreds of programs on marketing, entrepreneurship, and overcoming barriers to success, to corporate clients, professional associations, and small businesses. She has taught marketing for John F. Kennedy University, Mills College, the U.S. Small Business Administration, and SCORE. Her articles have been published internationally in Home Business, Selling Power, and Sales and Marketing Management. She contributes regularly to dozens of websites and ezines, including RainToday, SalesDog, Salesopedia, and About.com.

A pioneer in the emerging profession of coaching, C.J. was a founding director of the worldwide Professional and Personal Coaches Association (which later merged with the International Coach Federation) and editor of their newsletter Being in Action. She serves on the advisory board of Choice: The Magazine of Professional Coaching. C.J. holds the credentials Master Certified Coach from the International Coach Federation, and Certified Professional Co-Active Coach from the Coaches Training Institute. She has completed advanced coach training with the Arbinger Institute and is a member of the Arbinger Coaches Network.

As a citizen activist, C.J. is the former vice chair of the San Francisco Social Enterprise Alliance, and a co-founder of A Good Deed Tea.

C.J. has been featured in Investor’s Business Daily, Information Marketing Journal, Home Office Computing, and Costco Connection, and numerous books. She has been widely profiled internationally by newspapers, radio, and TV. ...more

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C.J. Hayden’s books

Average rating: 4.0 · 835 ratings · 37 reviews · 13 distinct works • Similar authors

	Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden (Goodreads Author), Jay Conrad Levinson (Foreword) 3.98 avg rating — 795 ratings — published 1999 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get Hired Now!: A 28-Day Program for Landing the Job You Want by C.J. Hayden (Goodreads Author), Frank Traditi 4.36 avg rating — 14 ratings — published 2005 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The One-Person Marketing Plan Workbook 3.83 avg rating — 12 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	50 Ways Coaches Can Change the World 4.60 avg rating — 5 ratings — published 2012 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Overcoming the Fear of Self-Promotion: Promote Yourself with Confidence as a Self-Employed Professional 4.60 avg rating — 5 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Get Clients Now! Companion: 52 Power-Ups to Fuel Your Marketing Journey 4.75 avg rating — 4 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The One-Person Marketing Plan Workbook by C.J. Hayden (2014-07-12) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get Clients Now! A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden (1999-03-31) 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Facilitator's Guide to Overcoming the Fear of Self-Promotion: Lead this Road-Tested Program for Your Clients, Students, or Book Group 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Facilitator's Guide to Overcoming the Fear of Self-Promotion: Lead this Road-Tested Program for Your Clients, Students, or Book Group 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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C.J. Hayden's Blog

What If You Were Wrong About Marketing?

Article by C.J. Hayden Lately, I’ve been playing the “what if you were wrong” game with my coaching clients. It goes like this:

Client: Jane at XYZ Company hasn’t called me back. They must not want to hire me.

C.J.: What if you were wrong about that?

Client: Hmm, maybe I should call her and ask what’s up?

In this example, a moment’s consideration about the possibility that his thinking might be off base transformed my clien

C.J. is Currently Reading

C.J. Hayden is currently reading

Save the Cat! Writes a Novel

by Jessica Brody (Goodreads Author)

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Mar 21, 2026 06:53AM

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American Heiress: The Wild Saga of the Kidnapping, Crimes and Trial of Patty Hearst

by Jeffrey Toobin

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Mar 20, 2026 10:26AM

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Golden Age and Other Stories

by Naomi Novik (Goodreads Author)

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Jun 22, 2025 08:23PM

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C.J. Hayden finished reading Limits of Power (Paladin's Legacy, #4) by Elizabeth Moon	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Quotes by C.J. Hayden (?)

“Effective marketing is little more than creating and operating an effective marketing system. When I use the word system I mean several things: (1) the system is documented; you can’t have a system unless you write it down, (2) the system is built on sound marketing principles, and (3) you constantly measure, innovate, and refine the system.”
― C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

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“can’t be truly successful if you aren’t willing to let people know that you, your product, and your services exist,” advocates Debbie”
― C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

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“Marketing is telling people what you do, over and over. There are many ways of telling people—in person, by phone, in writing, on the Web, through the media—but you do have to tell them. You can’t just wait for the phone to start ringing. You have to tell them over and over. Studies estimate that the typical urban citizen is exposed to thousands of marketing messages per day. Where is your message in all that communication? What will make others remember you if they hear about you only once?”
― C.J. Hayden, Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Third Edition

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