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Gary Hennerberg

Goodreads Author

Born

The United States

Website

http://www.customermindcode.com/

Twitter

garyhennerberg

Genre

Business

Member Since

April 2016

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Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer and author.

Hennerberg has reinvented his skills multiple times in his career. As a former marketing and product manager, agency executive, and now an in-demand consultant, creative director, and trainer, he has successfully transferred traditional offline marketing principles to online media. He has been a marketing professional since 1978 and an independent marketing consultant and copywriter since 1992.

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Gary Hennerberg's Blog

How To Uncover the Big Idea

Ideas sell. And new ideas are hard to come by. Especially big ideas. Yet, there are ways to pursue an idea worthy of testing:

Interview customers—or better—interview prospective customers and ask what it will take to earn their business. Phone calls are good; focus groups can be better. Ask them why they buy. Then, ask them a follow-up “why?” to peel back the layers.If you’re a marketer, you surely Read more of this blog post »

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Published on March 17, 2017 13:01

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Gary Hennerberg’s books

Average rating: 3.83 · 35 ratings · 4 reviews · 6 distinct works

	Spinal Stenosis and Back Pain Relief Treatments Reviewed: 36 Pain Relief Procedures, Exercises, Alternatives, Gadgets, and Ointments Reviewed by a Spinal Stenosis Sufferer 3.84 avg rating — 31 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! 3.67 avg rating — 3 ratings — published 2016 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Direct Marketing Quantified: The Knowledge is in the Numbers really liked it 4.00 avg rating — 1 rating — published 2005	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	1in9 Tribe: Kidney Disease Warriors Beating the Drum of Hope and Change by Analyn Scott, Raymond Scott, Gary Hennerberg (Goodreads Author) liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Urges: Hope and inspiration for people with trichotillomania and other mysterious compulsive disorders by Gary Hennerberg (Goodreads Author), Christina Pearson (Introduction), Perry Steinhoff (Cover Design) 0.00 avg rating — 0 ratings — published 2009	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Urges: Hope and Inspiration for People with Trichotillomania and Other Mysterious Compulsive Disorders by Gary Hennerberg (Goodreads Author), Christina Pearson (Introduction) 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Gary Hennerberg (?)

“people who use multiple devices simultaneously have lower gray-matter density in an area of the brain associated with cognitive and emotional control. With”
― Gary Hennerberg, Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!

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“when you are multitasking and therefore losing gray matter in the brain, it affects the brain’s “executive functions.” These functions include: Judgment Analysis Organizing Problem solving Planning Creativity”
― Gary Hennerberg, Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!

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