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Tom Albrighton
Goodreads Author
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in Norwich, The United Kingdom
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December 2020
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What am I going to write?
What if it’s no good?
What if I can’t do this?
What if I’ve been fooling everybody and now I’m going to be found out and lose all my clients and all my money and my house and my clothes and have to go and live in a hole in the ground?
Do you feel that way when you sit down to write? If so, relax. Many people do. Including me.
Here’s the good news: you don’t have to write a
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“We humans are pretty bad at knowing the truth. In fact, our brains suffer from so many distortions, omissions and biases that our perceptions can be completely at odds with reality.”
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
“The simplest type of headline simply says what the product is, and what it does. The basic formula is ‘[Product] is a [description] that helps you [action].’ For example: Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button.”
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
“Tangible benefits are solid, objective facts that readers can use to choose and compare products, or make a logical argument for buying them. Sometimes you can measure them numerically, like this claim used by Dettol (Reckitt Benckiser): Kills 99.9% of germs Other benefits are more subjective and emotional. These are called intangible benefits. They offer to change the reader’s emotions by making them feel more attractive, secure, clever, fashionable and so on. The famous tagline for L’Oréal promises the intangible benefit of self-esteem: Because You’re Worth It.”
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
― Copywriting Made Simple: How to write powerful and persuasive copy that sells
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| Hooked on Books : Richard's 2025 Challenge Tracker | 395 | 123 | Dec 20, 2025 10:49PM |
