Rose Han

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Rose Han

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May 2025


ROSE HAN is an internationally renowned money expert, educator, traveler, and book nerd on a mission to show others how to create financial freedom. On her wildly popular YouTube channel, she’s shared her entire financial journey of going from $100K in debt to becoming a self-made millionaire. Rose has been featured in The Wall Street Journal, Business Insider, and CNBC, and has helped millions of people pay off debt, start investing, and build wealth. rosehan.com

Average rating: 4.19 · 93 ratings · 9 reviews · 1 distinct workSimilar authors
Add a Zero: A Step-by-Step ...

4.19 avg rating — 93 ratings3 editions
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“When you know why you want to be financially free, it’ll keep you going even when it gets hard. Because sometimes it will get hard. Sometimes it will feel too scary to face your finances. It’ll feel too hard to sit down and actually learn this stuff. But let me tell you, it won’t be easier when your mom comes to you with crippling knee pain and you can’t do anything for her but stand there and be helpless. That’s what isn’t easy. Every time I feel like reverting to old financial habits of YOLO and avoidance, I draw on my Intrinsic Why for courage and motivation.”
Rose Han, Add a Zero: A Step-by-Step Guide to Financial Freedom and Getting to Your First Million

“If you want your Intrinsic Why to truly keep you going, it needs to connect you to something bigger than yourself. When it’s just about you, it feels like a chore. But when it’s rooted in something more meaningful—whether it’s the people you love, the kind of person you want to become, or the impact you want to have—it imbues you with a sense of purpose that feels like jet fuel in your veins. That’s how lifelong smokers find it in them to quit the moment their first child is born. A strong enough why will make you do what once felt impossible.”
Rose Han, Add a Zero: A Step-by-Step Guide to Financial Freedom and Getting to Your First Million

“When you decide to walk the path of financial freedom, one of three things will happen with the people in your life: They’ll come along with you. They’ll grow with you. Your evolution will inspire them, and they’ll rise in their own time. These people may surprise you—in the best way. They’ll resist you but stay in your life. They might poke fun, project their own discomfort, or even criticize your ambition. But underneath that resistance, they still love you. Family is a perfect example. When this happens, it doesn’t mean you have to shrink back down. You can stay connected despite your differences. (See to learn how Belief Bubbles can help you navigate these relationships with compassion and clear boundaries.) They’ll resist you and fall away. Your desire for growth shines a light on how little they’re doing for themselves—and that can be uncomfortable. So uncomfortable that instead of looking inward, they’d rather make you wrong and cut you out. And as hard as it is, that’s not on you. Your job is not to stay small to make other people comfortable. Your job is to own what you want and go after it unapologetically—and trust that the right people will stay in your orbit. Some people will walk the path with you. Some won’t. Either way, your growth is not an act of betrayal—it’s an act of leadership. The people you love don’t need you to shrink. They need you to have the courage to expand—and to show them what’s possible.”
Rose Han, Add a Zero: A Step-by-Step Guide to Financial Freedom and Getting to Your First Million

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