C.C. Chapman's Blog

One of my favorite classes to teach is ‘Fundamentals of Business.’ It is our introductory business course and required for all Business, Finance, or Marketing majors. ...

As much as I’ve tried not to think about the start of the school year and to enjoy my summer fully, I love teaching and care too much about my students for thoughts no...

The beer is cold, the conversation lively, and the view of the sunset over Panama City from the roof of my hotel is spectacular. Not a bad way to spend a Wednesday nig...

Seth Godin shaped me as a marketer and continues to serve as a mentor and source of inspiration. 

So, when I saw that his daily blog post was titled “How to teach marke...

Every May, as classes wrap up, final grades are submitted, and graduation celebrations begin, you know the end of the academic year is approaching.

Each year is unique and full of challenges and surprises. This spring semester was an extra challenging one, with a new level of disengagement among students.

But, it was more full of joy on multiple levels for me.

First, I was chosen as the winner of the Class of 2026 Senior Faculty Appreciation Award. This is voted on by the senior class, and I’ve be...

2026 has arrived, and my winter break is coming to an end. 

Every December is a time of reflection for me as the work winds down, the holidays arrive, my birthday happens, and another year is put into the history books.

I still go through the three word exercise, but don’t always share it publicly anymore. I find the exercise more potent than the explanation, and we each need to find out what works best for us. Especially in these dark and dangerous times.

Last year, I chose to focus primarily on m...

This week marks fifteen years since our book, Content Rules, hit store shelves. 

From the moment Ann Handley and I first met to discuss working together, we were committed to writing a book that would not be outdated the moment it was printed. Instead of focusing on tools, we’d focus on mindsets and strategies that would stand the test of time.

It still gives me a giggle to think about how, within the year between the first edition and our paperback edition, Instagram launched, and we had to add a...

It is back to school season, and for me, that means I’ll be back on campus before I know it.

Last year, for my Graduate Capstone at ASU, I had to research and identify a communication challenge. Then, plan and create a detailed training module to help with the issue. The challenge I chose to focus on was helping first-year college students communicate better with their professors. 

I had hoped to give a version of this training, but it never came to be, so this year I committed to myself that I’d ...

After an interesting year and another challenging one ahead, I promised myself that I would approach my summer break a bit differently than I have in the past. I’m still not used to having a break this long, but I don’t want to waste the time either.

Wasting time is a concept that is difficult to define, as we all approach it differently. Idling well is something we can all learn to do better. Remember when we could get bored and let our minds wander instead of pulling out our phone and getting l...

One of my favorite extra pieces of work I do every summer is participating in Wheaton College’s summer orientation program for the incoming class of students. We answer their questions, talk to them about majors, and at the end of the day, help them register for their first semester classes.

At the beginning of the day, we’ve started hosting five to six minute MAPTalks around a theme to give them a little inspiration first thing in the morning. The theme was “abundance and reciprocity,” inspired...