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Allyson Letteri

Goodreads Author

Born

in North Carolina, The United States

Website

https://allysonletteri.com/

Genre

Business, Nonfiction

Member Since

July 2023

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Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). Allyson now works with founders and VCs to accelerate their startups’ growth.

Allyson holds an MBA from the Stanford Graduate School of Business. She lives in San Francisco. Learn more at allysonletteri.com.

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What inspired you to write this book?

Allyson Letteri After years of building marketing functions at tech startups, and then advising early stage startup founders, I saw a pattern. Startup leaders struggl…moreAfter years of building marketing functions at tech startups, and then advising early stage startup founders, I saw a pattern. Startup leaders struggled to define an effective marketing strategy until they developed strong product messaging. They needed to be able to articulate what their product is, who it’s for, and why it’s different and better than alternative solutions. Many times, startup leaders felt overwhelmed and confused about where to start.

As their advisor, I’ve led dozens of startup leaders through a process to develop their messaging and then a full-funnel marketing strategy. I wanted to capture the essential steps in this book so that more founders and startup leaders could access and follow this process. The book is filled with templates and very practical guidance. No marketing background is required to use the tools in this book successfully!

Why does helping startups succeed matter to all of us? I’ve had the opportunity to work with startups who are building life-changing and world-changing products in a wide range of categories: health care, climate, productivity, education, small business, diversity, equity and inclusion, and more. Their innovations have the potential to substantially improve their customer lives, and impact society more broadly. I wrote this book to help more of those teams and their big ideas succeed.
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What did you enjoy most about writing this book?

Allyson Letteri I loved the blank page and getting my ideas on paper for the first few months (without having to edit and polish). I enjoyed my morning routine of goi…moreI loved the blank page and getting my ideas on paper for the first few months (without having to edit and polish). I enjoyed my morning routine of going on a long walk to organize my thoughts, then sitting down around 10am to type for an hour or two.

Another exciting part of the process was that I was writing while I was advising startup leaders on the exact ideas that I capture in the book. This made the experience very iterative! I’d work with a founder on a concept one day, and then the next day I’d try to explain the steps and rationale as clearly as possible in a chapter.

My goal is for the book to equip startup leaders with marketing tools that fuel customer and revenue growth. I focused on including marketing essentials and making it easy to take action on the concepts I share. I enjoyed creating the templates and offering step-by-step guidance so teams have a clear path to developing an effective messaging and content strategy. Knowing that this would accelerate many startup teams was very motivating! I enjoyed that :)(less)

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