Kate Baggott's Blog: Cornfields of the Sea - Posts Tagged "anita-windisman"
A Tale of Two Marketing Campaigns
I spent my Christmas vacation on marketing campaigns for Love from Planet Wine Cooler.
My idea of fun has clearly changed as I've matured.
On the upside, there is no hangover, just compare and contrast analysis.
Two days before Christmas, I decided to invest $55 in a Goodreads self-service advertising experiment. As promised, I wrote an update that highlighted how quickly nothing can happen.
As of this moment of writing on January 3, 2014, the Goodreads Ad has been viewed 1,833 times. I targeted women over the age of 21 who read chick lit, contemporary fiction,E-books and women's fiction. So far, no one has clicked on the add. I changed the text to make it more compelling at about the 900 views mark. My next change will be to target readers of Jennifer Weiner and Marian Keyes to see if they are more receptive to a new author.
While I was marketing, I decided to experiment with a free promo on Amazon.
While Love From Planet Wine Cooler remains my primary title, I thought giving readers a taste of my other work might spark some more interest in it. I chose to offer a piece of erotica called The Critical Pose that has been selling a copy every month or so. While missing that twenty-seven cents in income is certainly a loss, I decided to risk it.
I promoted the promotion via my Facebook group, my Twitter feed,and this blog. While the campaign was short, just 24 hours, there was a lot of data to track.
In total, 116 people downloaded the ebook. Since I can generally count on 90 to 120 people to click on a link I post to a story or article, that number comes as no surprise, but the added reader app does present a barrier for some people, so I am generally pleased. For the first time, there was activity to report from the Italian and the Japanese arms of Amazon. In each place one reader downloaded the story.
More exciting were the new reviews posted on the UK, US and Canada sites.
In terms of both advertising and promos, was there a change to the bottom line? Well, no. In December I sold just one download of Love from Planet Wine Cooler and I know exactly who bought it. According to my friend, business writer Anita Windisman, all marketing in this day and age is so highly customized that we all have to go to our customers one-to-one and make one sale at a time.
So far, that has been the one true tip I can pass along to other authors.
My idea of fun has clearly changed as I've matured.
On the upside, there is no hangover, just compare and contrast analysis.
Two days before Christmas, I decided to invest $55 in a Goodreads self-service advertising experiment. As promised, I wrote an update that highlighted how quickly nothing can happen.
As of this moment of writing on January 3, 2014, the Goodreads Ad has been viewed 1,833 times. I targeted women over the age of 21 who read chick lit, contemporary fiction,E-books and women's fiction. So far, no one has clicked on the add. I changed the text to make it more compelling at about the 900 views mark. My next change will be to target readers of Jennifer Weiner and Marian Keyes to see if they are more receptive to a new author.
While I was marketing, I decided to experiment with a free promo on Amazon.
While Love From Planet Wine Cooler remains my primary title, I thought giving readers a taste of my other work might spark some more interest in it. I chose to offer a piece of erotica called The Critical Pose that has been selling a copy every month or so. While missing that twenty-seven cents in income is certainly a loss, I decided to risk it.
I promoted the promotion via my Facebook group, my Twitter feed,and this blog. While the campaign was short, just 24 hours, there was a lot of data to track.
In total, 116 people downloaded the ebook. Since I can generally count on 90 to 120 people to click on a link I post to a story or article, that number comes as no surprise, but the added reader app does present a barrier for some people, so I am generally pleased. For the first time, there was activity to report from the Italian and the Japanese arms of Amazon. In each place one reader downloaded the story.
More exciting were the new reviews posted on the UK, US and Canada sites.
In terms of both advertising and promos, was there a change to the bottom line? Well, no. In December I sold just one download of Love from Planet Wine Cooler and I know exactly who bought it. According to my friend, business writer Anita Windisman, all marketing in this day and age is so highly customized that we all have to go to our customers one-to-one and make one sale at a time.
So far, that has been the one true tip I can pass along to other authors.
Published on January 03, 2014 12:59
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Tags:
amazon-promotions, anita-windisman, how-to-be-an-independent-author, kate-baggott
Cornfields of the Sea
When I was in high school, I was lucky enough to be part of a writing workshop with author Barbara Greenwood. Every member of the workshop was to write a short story for a group anthology. I thought w
When I was in high school, I was lucky enough to be part of a writing workshop with author Barbara Greenwood. Every member of the workshop was to write a short story for a group anthology. I thought we should call it "Cornfields of the Sea" instead of "This is..." or "There are..:" or another open-ended title that meant everything & nothing. My title got dangerously close to winning before my supporters got scared. I was being ironic, sarcastic, overly emotional, distant and oppositional all at the same time. And now, I cannot help being all those things. Hence the title of this Goodreads blog.
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