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Brian Johnson

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Brian Johnson is the Founder & CEO of Heroic Public Benefit Corporation. He’s 50% Philosopher + 50% CEO and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a Philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor.

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Average rating: 4.55 · 1,649 ratings · 554 reviews · 1 distinct workSimilar authors
Areté: Activate Your Heroic...

4.55 avg rating — 1,649 ratings — published 2023 — 8 editions
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Outlive: The Scie...
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“First, we need to remember that, according to Kelly McGonigal in The Upside of Stress, how we perceive stress is actually the largest determinant of how it affects us. In short: If you think life is challenging you to step up and give your best, you’ll use that energy to do your best and feel energized. If, on the other hand, you think life is threatening you and your well-being, that stress will erode your health and you’ll feel enervated. Part I check in… How are YOU perceiving the stressors in your life? As threats or as challenges? Choose wisely. Now for Part II. In addition to reframing your perspective on stress, here’s a somewhat paradoxical way to alleviate any potential chronic stress: increase your levels of acute, short-term stress. Two ways to do that: physical exercise and short-term projects. For a variety of reasons, engaging in an intense little workout is one of the best ways to mitigate any lingering, chronic stress you may be experiencing. And, remember: If you’re NOT exercising, you’re effectively taking a “Stress Pill” every morning. Not a good idea. Deliberately “stress” your body with a quick, acute bout of physical stress (a.k.a. a workout!) and voilà. You made a dent in your chronic stress. Do that habitually and you might just wipe it out. Then we have short-term projects as a means to mitigate chronic stress. Feeling stressed about something at work (or life)? Get busy on a short-term project with a well-defined, doable near-term goal. Create some opportunities for small wins. Celebrate them. Repeat.”
Brian Johnson, Areté: Activate Your Heroic Potential

“When I was a desperate, suicidal alcoholic and I came to your home and you made me a strong drink, you were pleasing me. If, instead, you took me to a Twelve-Step meeting you were serving me. There’s a big difference between pleasing and serving.” Pleasing vs. Serving. There’s a big difference between the two.”
Brian Johnson, Areté: Activate Your Heroic Potential

“The lag is the gap between cause and effect. It’s the season between planting a seed and reaping a harvest. It’s the time when all the work you’ve done seems to have returned little to no visible reward, and there is little on the horizon to indicate that things are going to get better.”
Brian Johnson, Areté: Activate Your Heroic Potential

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message 2: by Brian

Brian Johnson It was SO easy! Your site rocks. Fast, super easy to use and sexy! Now to figure out the groups! :)


Otis  Chandler Great to see you adding tons of books on Goodreads!


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