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Howard Ibach

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Born

Milwaukee, The United States

Genre

Business

Member Since

December 2013

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This author also publishes as Howard Frederick Ibach ...more

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Howard Ibach’s books

Average rating: 3.75 · 79 ratings · 8 reviews · 4 distinct works

	How to Write an Inspired Creative Brief 3.68 avg rating — 37 ratings — published 2009 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How To Write An Inspired Creative Brief: 2nd Edition 3.72 avg rating — 25 ratings — published 2015 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches. 4.20 avg rating — 10 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process 3.57 avg rating — 7 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Howard Ibach's Blog

Book excerpt: Writing the creative brief is like developing a roll of film.

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From How To Write An Inspired Creative Brief 2nd ed.

The creative brief was designed to foster a common vocabulary, to define terms, avoid confusion, and ultimately save time and boat-loads of money.

It’s a document around which we can all huddle, call signals and move down the creative field in unison. Okay, that was my first and last sports analogy. But it works, you have to admit.