Erin Kissane
Goodreads Author
Twitter
Member Since
November 2007
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The Elements of Content Strategy
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published
2011
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10 editions
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Fantasies of the Library
by
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published
2016
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2 editions
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“Try to turn as many soft, aspirational goals as possible into success criteria, and make them specific enough that you can actually tell whether or not you've met them.”
― The Elements of Content Strategy
― The Elements of Content Strategy
“For most people, language is our primary interface with each other and with the external world.”
― The Elements of Content Strategy
― The Elements of Content Strategy
“Content strategy is not a subset of marketing, but marketing is one possible application of content strategy, and we derive many common content strategy methods and practices from marketing.”
― The Elements of Content Strategy
― The Elements of Content Strategy
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