Bobby Marhamat's Blog

If you want your business to have a future, you must create great in-store experiences for your customers.

Offering helpful customer service, a fun and interactive atmosphere and streamlined checkout are just three keys to bringing new customers in and ensuring they come back. That positive experience also helps customers engage with your brand and products and provides them with something they can’t get shopping online.

Why do customer experiences matter? Because customers want them. One study ...

CEO at Raydiant, creating a market-leading offering that brings brick-&-mortar locations to life.

No matter what changes, one principle remains the same in retail: getting customers the products they need and giving them a great experience while doing so.

Of course, brick-and-mortar retailers certainly have changed over the years. Store sizes have expanded and contracted, technology has transformed processes and procedures, the internet has enabled new ways of selling and marketing and customer ...

Those who portrayed brick-and-mortar stores as a relic of retail’s past have had to backtrack in a major way. Once regulatory restrictions allowed shoppers to visit physical stores once again, brick-and-mortar store sales grew faster than e-commerce sales for the first year in retail’s recorded history. Still, practitioners of brick-and-mortar must not take their own staying power for granted.

While brick-and-mortar sales may continue to grow as a whole, the success of individual organizations i...

Retailers nationwide are searching for the coveted competitive edge. Rather than a shortsighted cost-cut or an investment in a negligible feature of your stores, consider focusing on the quality and ingenuity of your customer experiences.
Raydiant’s State of Consumer Behavior 2022 report found customer experience has a direct effect on revenues as 83% of shoppers are likely to make a second trip to your store when you provide a positive in-location experience. And, 63% of shoppers will spend mor...

With Raydiant’s State of Consumer Behavior 2022 report, the team tracked prevailing consumer habits and trends so that leaders don’t have to. We discovered a shopper base that is seeking exciting in-store experiences, and one that is generally unforgiving of organizations that fail to deliver them — as well as other useful insights.

Most brick-and-mortar organizations have blunted the much-hyped “threat” of e-commerce. For most organizations, the focus is now on outpacing direct competitors whil...

When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and which decay into costly dinosaurs.
As a retailer, you must discern between fads and sustainable trends to remain relevant. Probing consumers about their likes and dislikes is the only way to do this with consistency. And yet, revenue sheets and voluntary customer surveys only tell you so much.
Each year, we aim to lend brick-and-mortar practitioners a helping han...

Memorable, sustainable retail experiences blend creativity and hard data. As important as the creative elements of your in-store experiences are, you must have clear metrics to determine which experiences are working, which need minor tweaks, and which are not worth the investment.

Our State of Consumer Behavior 2021 report revealed that customers today will quickly abandon one retail experience for another superior offering. Shoppers have specific expectations of retailers, including great cust...

Brick-and-mortar retail has proven more resilient than most could have anticipated. A year-plus of turmoil has largely continued into 2021, and yet nearly half of shoppers still prefer to shop in-store rather than online.

Our State of Consumer Behavior 2021 report revealed consumers’ unwavering desire to shop in-store; 48% of shoppers head to the store rather than the internet when given the choice. So what is it about in-store shopping that keeps so many consumers coming back?

Based on our data...

No one could’ve prepared for the way things changed in 2020. Every aspect of life was impacted by the Covid-19 pandemic, and especially work, where offices shut down and teams went remote overnight — and stayed that way for more than a year in some cases.

It changed the notions many have always held about work: where employees can work and when, how teams collaborate and what tools and technology they use to stay connected. Expectations around what works have changed, so when employees return to...

Without Googling, name an industry that grew by at least 6% in the past year.

You might guess one of the following: online commerce, facemask and sanitizer production or even food delivery. With all of the talk about brick-and-mortar retail’s demise, you might be surprised to learn that retail sales are expected to exceed $4.44 trillion in 2021.

Wait, wasn’t traditional retail was done for? What explains the significant growth in brick-and-mortar sales not only to start 2021 but throughout 2020?...