T.J. Power

“As you engage more often in effortful activities, your capacity to experience high dopamine will increase. In a high dopamine state, you will feel two key symptoms. You will feel productive – you will find your motivation levels are higher, and completing the activities in your life that you know are good for you will feel far more achievable.19 You will also experience the emotion of excitement more.”
― T.J. Power, The DOSE Effect: An Inspiring Self-Healing Guide About the Mind-Body-Hormonal Connection, Achieve Wellness and Happiness with Practical Techniques!

“Now the science: there is a specific area of your brain called the anterior mid-cingulate cortex, or AMCC.21 During any moment in which you either resist an addictive behaviour or intentionally engage with a healthy behaviour, this component of your brain will light up. What is fascinating here is the more often it lights up, the stronger it will become, in a similar way that going to the gym and doing bicep curls will strengthen your arms. With each rep, your arms get stronger. With each activation of your AMCC, your willpower will get stronger.22 What’s interesting is that as this component of your brain gets stronger, your ability to maintain discipline gets easier. If, for example, you finish work and think, ‘I should go to the gym’, and your brain counters with, ‘Ahhh, but I can’t be bothered’, but you still you force yourself to do it, your AMCC will light up and strengthen, which in turn makes the next time this negotiation occurs in your mind a little bit easier to win.”
― T.J. Power, The DOSE Effect: An Inspiring Self-Healing Guide About the Mind-Body-Hormonal Connection, Achieve Wellness and Happiness with Practical Techniques!