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Brent Adamson
Brent Adamson isn't a Goodreads Author
(yet),
but they
do have a blog,
so here are some recent posts imported from
their feed.
Why Consensus Is a Customer (Not a Seller) Problem
This is the fifth in a series of blog posts on our latest research: Creating Customer Consensus . To read more, click here.
In a previous blog post, we showed evidence that the increasing number of diverse customer stakeholders we must face in consensus deals is leading to dysfunctional buying group behaviors. And worst of all, it is leading to the commoditization of our solutions,
Read more of this blog post »
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The Challenger Sale: Taking Control of the Customer Conversation
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published
2011
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34 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.
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