Startup life is a lot like dating. You and your investors meet over coffee, over dinner, get to know each other better, all with the goal of seeing if there is a spark and a good fit for partnership.
All entrepreneurs need to learn how and who to approach, how to sell themselves, and how to handle rejection and keep going. Men usually pick up these crucial social skills as they navigate the singles scene, but women, more commonly the pursued, may need to put some extra effort into learning how to promote themselves and their companies. Whether the goal is funding, finding a co-founder, or hiring that first engineer, the tips below can help.
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