Lacy Camey's Blog

A product description is one of the most crucial components of your online store when it comes to conversion. Let’s just say a prospect searching for a certain product on the internet happened to land on your page and is now looking at your products. The last step is to have this prospective customer click the “add to cart” button and checkout. But it is not as easy as it sounds and the question is how to get the customer to purchase? The answer is through a well-written and effective product description.  

As you can see, a well-written and excellent product description hold the power to make the conversion that leads to sales, however, most online stores find it difficult to create one that converts and a good copy is not easy to write as well. 

This article will help you create a good product description for your online store. These 8 easy-to-follow rules will be the key to your eCommerce success.

1. Know your Target Audience

First of all, you have to determine your target audience to make your product description attractive. Determining will lead you to the features your clients are most interested in. But how can you define these features?

That would be easy if you understand your buyer’s persona, their characteristics. If you are able to know and understand this, it will be easy to define which features are valuable to your clients. 

These are the essential questions to keep in mind when writing a product description. 

How did this customer arrive on your page?Generally, what are your customer’s interests?Why is this customer interested in your online store, in the first place?Why is this customer interested in your product?How would this customer describe the product to a friend?What features or benefits would interest this person the most?2. Focus on the Product Benefits

In selling your products online, you always want to showcase the best features and the unique specs of a specific item. Understandably, you want to share all the best qualities that your product possesses. You are not alone because that’s what most business owners think when they are selling online.

What you need to know is your buyer’s perspective. Think of it, what attracts your buyer to purchase your product? Is it the features of the item? Well, some of your customers think that way. But, mostly, clients always consider how the product can benefit them.

Remember this! The product’s feature is all about facts that provide technical information and will tell your customer how it will benefit and improve their lives. 

Example:

The main benefits of a scented candle are:
You can have this scent without investing in a more expensive candle
Perfect size for a small moment throughout the day
A great addition to a bigger focal point, like the centerpiece at dinner parties
A safe and easy to use candle

Note: In writing your product description, make an outline of the product’s features and benefits. Think about how the product increases its pleasure to attract customers.

3. Tell the Full Story

Your product description won’t be considered excellent if you are missing one of the most essential components. Tell the full story pack with an emotional punch.

Emotions influence buyer behavior – the content of your product description is the perfect place to prompt emotions.

How can you do this?

Simply fill any gaps that your potential customer may have about your product.

Example: The story of “Immortality Tea” product from Teema Teas.

“Known to local populations in China for hundreds of years, this miracle plant (Jiaogulan) became known by those who drank it as the “herb of immortality.” A powerful adaptogen has been traditionally used since the 16th century to benefit blood pressure, cholesterol, immunity, strength, and stamina. 100% caffeine-free, yet naturally stimulating.”

Complex earthy tones with a lingering natural sweetness at the finish.

The product description of Immortality Tea shows the historical significance of this specific tea. This gives a potential buyer or reader the idea that tea is being carefully refined hundreds of years ago and shared among those from rural China. 

By simply telling your product’s story, it creates a good connection between a potential customer and your product. This will benefit you, which can make a potential customer into an actual buyer.

Note: In telling the story of a product, make sure to focus on these aspects: who originally made the product, what inspired them to make the product, what was the journey of making the product, and how this product look at the customer’s day-to-day life.

4. Use Natural Language and Tone

Very important tip! Create a product description that sounds like you are having a real conversation with your friend! That makes your description lively. A product description that is friendly with a natural tone will help your customer find that connection with your brand.

One great example is the “Nasty Gal” product description that uses the tone of “fun-loving girlfriend.” The product description highlights the “sassy shoes” that young women can have, not just regular high-heel shoes.

Product Description: Hey Sweet Thing Heel

Looking good enough to eat. The Hey Sweet Thing Heel features a color block design, peep toe with crossover straps, block heel, and wrap-around ankle strap with buckle closure.”

5. Use Powerful Words that Sell

To have the best content for your product description, certain words, or shall we say, “essential keywords,” are beneficial to increase your sales. By targeting these phrases and make good use of them, you can convince your clients to make that purchase. Jon Morrow from Smart Blogger describes these words as “power words.” Here is his list of words that can greatly help make your product description look more appealing.

Amazing, Audacity, Backbone, Belief, Blissful, Bravery, Breathtaking, Cheer, Conquer, Courage, Daring, Defiance, Delight, Devoted, Excited, Eye-opening, Faith, Fearless, Fearful, Grateful, Grit, Guts, Happy, Heart, Hero, Hope, Jaw-dropping, Jubilant, Magic, Mind-blowing, Miracle, Pluck, Sensational, Spectacular, Spine, Spirit, Staggering, Stunning, Surprising, Triumph, Uplifting, Valor, Victory, Wonderful, and Wondrous.

6. Make it Easy to Scan

According to facts, people only read 16 percent of the content that is on the page. So your product description needs to be effective to cover up that 16 percent. And by making your content super scannable, the client will find the exact information they only want.

The best way to make your product description easy to scan is to have it in bullet points and short paragraphs. Just provide very few detailed sentences, lots of white space, and very readable fonts.

7. Optimize for Search Engines

Of course, nothing beats Search Engine Optimization. SEO is the easiest way to make your product description more appealing to prospects and potential customers. Optimization begins with targeting “keywords.” Keywords are the terms that a buyer usually uses to find a product in online stores. With SEO, you can easily find the exact keywords to optimize your online store.

8. Use Good Images

Don’t forget to have quality images for your brand description. Why? Because 63 percent of customers think that product image is more important than the product description and even the reviews.

So, it is essential not just to publish excellent content for product description, but also a quality photo that will show your customer all the key features of your product. 

When we talk about personalizing your online store and making it customer-friendly, nothing can be more effective and helpful than an About Us page. This is a summary of the history of the company and the purpose of its establishment. A well-written About US page poses an advantage. It helps  tell the story of the brand and can even transform a bland ecommerce store into an established customer-oriented company. Aside from that, trust, as a major foundation in ecommerce, can be created through an About Us page. 

Usually, most of the About page talks about the company but in reality, it should talk about why the customers need to invest in your brand, why they must purchase your product or why you are best person on the Internet that can offer such service. 

Here, we will look into the various ideas that focus on the significant role of the About Us page in your online store and the things you need to include. This article will also discuss what are the uneccesary details that you don’t need to include on your About Us page. 

What is an About Us page?

The problem with most About us pages is that they often serve as an afterthought, a link buried at the bottom of a page, which leads to some hastily written, uninteresting paragraphs about the company. What an About us page should ideally be is an objective sales page, one which focuses on telling your readers what your company does and why they should do business with you. This is the essence of a well-written About us page – it should sell! And the key to doing this effectively is understanding how to write an effective about us page.

About Us page gives online shoppers some insight into the brand and those behind it. You must include the following:

How you have started your company;What makes your brand unique as compared to the other brands;What are the beliefs and values of your brand;Why the customers should patronize you and use your products.Why do you need to have an About Us page?

So, how to write an about us page? The first thing you need to understand is that the purpose behind any page is to either capture or encourage the interest of the reader. For instance, a magazine site is primarily there to capture the reader’s interest in a particular story. A blog is there to do the same, but in addition to capturing the visitor’s interest, it’s also there to promote your other pages on the site.

To build a relationship with your customers, it is crucial to have an About Us page on your site. If you are not sure yet on what you include on your website, then there are some ideas why you need to take into consideration:

1. It is important for new visitors

More people are visiting an About Us page as compared to any other page on your website. This is because people are innately curious about everything and not only about certain products. They also like to read stories and want to learn about the brand, it’s background, history and it’s values. These three reasons are crucial in creating the About Us page since it capitalizes on the curiosity of your online store’s possible customers.

2. It offers an idea to customers why you are unique

Your About Us page is a good place to tell your customers why your business is unique and that no one else is running the same kind of business as yours for the same kind of reason you have. The unique story you have will set you apart from the rest, and the About Us page is a great place wherein you can highlight most of those differences between your company and the rest. Besides that, if ever people meet the same hardships and triumphs that you and your brand has, they are naturally pulled towards your story. 

3. It can solidify the image of your brand

The About Us page is a great place to affirm who you are in the marketplace, along with product packaging and a well-designed website. An About Us page can be a great avenue to use psychology to that of your advantage.

Those are the effects of having a good About Us page and now you might wonder, how to write an effective one? Listed below are a few elements that you need to consider while writing your About Us page. 

How to Start to Write About Us page

The About Us page does contain the important things that you feel are necessary to your brand. If you are not sure  where to begin, then here are a few suggestions of elements that can be a perfect addition to make a good About Us page.

Depending on your online business, you can assert more brand’s position right into your market. The list provided is by no means extensive. They are the elements that can help you do just what is right for your business.

1. Add a unique value proposition

It is important to find your company’s unique selling point and use that to draw your potential client’s attention through an excellently written About Us page.  For instance, if your unique selling point is about sparing return policy, explain why you have a sparing return policy and if your unique selling point is about sourcing your products from renewable materials, then you have to explain why sourcing from renewable materials is important.

You need to identify the unique value proposition of your brand, which can be very hard in starting an online business. Fortunately, you can also try to consult specialists or experts who work in a digital marketing agency that can help you introduce your products and showcase their uniqueness that will eventually draw the customer to purchase. 

2. Show the faces of your company

The best way to draw your customers’ attention is to add the founders’ faces or the whole team working in your business. It is a human instinct to be naturally drawn to faces and with this way, you can control where your readers will look. If you are a solo entrepreneur, a simple shot of yourself is enough to put into the webpage. 

3. Tell about the brand story of your online business

A brand story is enough to make you a unique company as there is no other story quite the same as yours. This is why it is important to know how to catch the attention of the reader right from the very first sentence. However, a full narrative is not the only way to share your story with your customers, you can also share through values. Being honest and revealing the idea behind it can catch a prospective client’s attention and long enough for them to consider purchasing. 

Tip! Keep it short and relevant as possible. Do not add off topics and babbling ideas, as well as self-praising inputs that are unrealistic.

Conclusion

The About Us page is one of the most essential parts of your brand website. This gives your customer the opportunity to know your business and your chance to introduce your company. As your visitor arrives on your business website, they want a piece of introductory content that provides details on your business; what, when, where, and how. You might consider making your About Us page very presentable and great. Make it impressive that allows your customer to trust your brand.

One of the most important things to learn when it comes to how to write an about us page is to have an engaging personality yourself. After all, the whole point of the article is to get someone to visit the site, and if you turn into a salesman right off the bat, you are unlikely to succeed. It’s important to make the whole page engaging to your reader, and this requires you to use your best writing skills.

Letter writing is a personal and valuable expression of both the heart and mind. This practice has been done originally in the past when technology has not yet advanced and the only means of communication is through writing letters.

For some, letter writing is therapeutic. It is perfect for those who have a lot of thoughts but cannot express them in words. At the present time, receiving a handwritten letter is considered endearing and some even relate it to the sender putting in more effort than just sending a message through the phone.

The Top 10 Best Letter Writing Paper to Buy

If you are planning to send a loved one a handwritten letter, go all the way! They will appreciate it more as it is time-consuming and it’s rare nowadays to receive a handwritten letter. To make things extra special, use high-quality paper to make your letter more charming.

Below 10 best paper for letter writing!

Smythson 

Hailed as one of the important pioneers of British craftsmanship, Smythson was founded in 1887 and has been in the business for over a hundred years. Their luxury goods vary from plain and personalized stationeries such as writing papers, cards, invitations, notebooks, to leather goods and accessories. 

Smythson writing personalized paper comes in various sizes from Kings Writing Paper to Imperial Writing Paper and even up to A4 Writing Paper. 

Their plain writing paper also comes in a variety of colors and sizes such as White Laid Kings Writing Paper, Bond Street Blue Kings Writing Paper, White Laid A4 Writing Paper, Cream Wove A4 Writing Paper, Bordered Kings Writing Paper, and Nile Blue A4 Writing Paper among others. 

Benneton Graveur 

Founded in 1880 in Paris, France, Benetton Graveur are known, up until today, as one of the most prestigious stationery companies in the world. They make personal and professional stationery, either printed or with engravings.

Besides the infamous stationery, they also make cards, invitations, heraldic engravings, leather goods, and libris. 

Crane & Co. 

Crane & Co. was founded in 1801 in New York City and is one of the long-lasting luxurious stationery companies. Their paper is made out of pure cotton, which heightens the quality, beauty, and sophistication of their paper products which range from letter sheets, jotter cards, envelopes, cards, and invitations. 

Crane and Co.’s letter sheets, both personalized and printed, come in various designs depending on the need and preference of the highly appreciative and sentimental individual. 

Their products are: Langley Ecru Monarch Sheet, Kingswood Charcoal Bordered Ecru Kent Letter Sheet, Manor Engraved, Ecru Sheet, Palermo Engraved Fluorescent White Kent Letter Sheet, and Personalized Pearl White Kent Letter Sheet with Motif among many and a whole lot more. 

Pineider 

The longest-standing stationery and fountain pen company in this article is the Pineider Company which was founded in 1774 in Florence, Italy. Pineider paper and goods managed to retain their unique quality by using cotton for their paper as well as retaining the traditional method of water-cut deckle-edged paper making. 

Their goods range from luxurious fountain pens and other writing instruments, stationeries, and other leather products. 

Mrs. John L. Strong 

Mrs. John L. Strong is another American stationery company founded in 1929 which focuses on the utmost quality of hand engraving letters and motifs on personalized orders. Their products consist mainly of custom-made stationery, collection notes, paper wrapping sheets, and table calendars. 

Papier 

Founded in 2015, Papier has a variety of aesthetic and curated goods from stationeries, to cards, postcards, photo books, wall art, and various invitations. 

Their writing paper has a variety of cute paper sets from Blooming Peonies, Minimal Greenery, Navy Border, Botanical, Mint Border, The Jag, Flamingo, Zebra Marble, and Blush Border among dozens of other kinds. 

 Imogen Owen 

Relatively new to the industry, Imogen Owen was established only in 2014 but has claimed to be at the forefront of ‘UK’s modern calligraphy. Their product ranges from lifestyle and home accessory gifts to various cards, and stationery sets.

They also offer workshops on calligraphy. Their writing correspondence set varies in different animal designs from Parrot, Monkey, Flamingo, Toucan, and Butterfly to plants such as Fern, Anemone, and Cyclamen. 

Moglea 

Moglea, pronounced as MOG-LEE, was established last 2012 and is famous for its abstract and colorful designs in cards, notebooks, notepads, stationery, gift wrappers, gifts, phone cases, clocks, and even artworks.

Their stationeries are definitely one of a kind with their own unique sets and names such as Mineral Set, Maza Letterquette, Geode Set, Guava Mini Letterquette, Mondrian Set, Antigua Mini Letterquette, Blue Grid Set, Beluga Mini Letterquette, and a Bauhaus Set. 

Rifle Paper Co. 

Rifle Paper Co. was established in 2009 and also has a variety of goods and services from greeting cards, postcards, social stationery sets, assorted card sets, digital cards, photo books, wedding collections, accessories, home decors, planners, Keds, and even drinkware. 

Their social stationery sets have an aesthetic touch such as their Botanical, Juliet Rose, and Colette Social Stationery Set. 

Jeeves and Co. 

Jeeves and Co. was founded in 1992 and offers a variety of goods from writing paper to notepads, books, cards, wax seals, and other gifts and keepsakes. Their writing paper products are Water Birds Writing Paper, Flights of Fancy Writing Paper, Retro Cars Writing Paper, Autumnal Writing Paper, Cosmic Forest Writing Paper, and Marbled Writing Paper among a lot of others. 

These stationery paper companies who have a long stint in the industry have expanded to even more luxurious products such as leather goods and accessories. While on the other hand, new stationery companies have expanded to everyday necessities such as home décor, and planners among others. 

Every business owner, regardless of the business they have, wants content that pushes traffic and helps build its audience. To achieve this, it’s a good move to make one’s readers feel special by creating effective content marketing that offers special access to material. Whether one is a seasoned professional or one is just starting out, one’s success is dependent on one’s capability to maintain the top quality in one’s content. This means producing content that is produced from today’s top best practices.

One would run the risk of wasting one’s time and resources when there is no focus on the most essential parts of content creation. One will simply get disappointed. In order to reduce costs and to leverage related distribution and promotion, it’s beneficial to have a plan set from the outset of one’s content program. Below one will find the ten best practices in content creation and these will help one build this plan in the most effective and successful manner possible.

1. Have a clear purpose

First and foremost, when one begins to create content, one must have a clear purpose. This will guide one to create quality content and how to accomplish it. The best way to achieve this is to have a content strategy. When one doesn’t have one, one will be disorganized and the content will confuse its readers.

Also, one needs to keep in mind that one shouldn’t be creating content just for the sake of having content. One should always have a reason why one is creating it. 

In line with this first tip, there is also content curation. This is where the goal is to provide related resources to the audience that supplies once inside and expertise on the topic. This is also useful in providing added value to once more in-depth pieces. It’s also a good way to related to previous content to give it a second run through the readers. 

2. Know their audience

Second, one needs to know their audience. Creating personas for one’s content marketing efforts is important to successfully reach clients and convert them into actual buyers. One wants to create content to attract and keep the right audience. The best way to accomplish this is to have a deep understanding of the target audience wants. 

It’s also important for one to remember that readers might not be familiar with one’s chosen topic. It is ideal to create content that presents the information that the readers need so they can understand what one’s content offered is.

One method that hits two birds with one stone is to include past content with one’s current content. This not only provides the appropriate information to new readers, but it also shines light on one’s previous content. 

3. Be business relevant

The third would be to become business relevant. One might think that one needs to go with the times and the trendy to reach the right people and receive attention. This might be a common misconception; one needs to reach the right people at the right time in the right way.

Keeping up with current trends is one way to get the audience’s attention. But also, one needs to keep in mind to steer clear of any controversies that relate back to one’s business. 

There are different ways of keeping up with the times. One of them is using different content formats. In this day and age, one should not be limiting oneself to just text. One needs to understand that others take the information in different ways. This could be in the form of photographs, videos, presentations, and podcasts. 

4. Value in content creation

The fourth would be to provide value in content creation. Content creation is all about giving important information and advice to help one’s readers to solve a need. Sometimes, it may not be appropriate to give a sales pitch or a promotion. One needs to remember that one’s blog is not a press release platform but they are separate entities. 

5. Optimize the titles

Fifth would be to optimize one’s titles. If it’s a post on a blog or a social media post, the title is the main element that catches the people’s attention.

The title is how one gets people to take the next step and click on the post or the blog. For example, a post on social media with an optimized title will get users to click to one’s website. 

A good thing to use is a headline analyzer (like the one by CoSchedule) for titles. This will see how impactful it is or is not according to best practices. One will be able to see if the title uses strong words, has the right length, and gives a positive vibe. It also gets an outsider’s perspective to one’s title. 

6. Balance between text, images and videos

Sixth would be to find a balance between the text, the images, and the video. Whether it would be a blog post or social media update, one should always be offering content variety. A blog post cannot be just block text and neither should one’s social media updates.

The incorporate relevant images to enhance one’s blog posts and express a major point from the text. When creating a social media update to promote that blog post, one should add the featured image to the update to improve engagement. 

If one would like to take it one step further, they should start creating videos on their blog and social media. The video is taking over where the text once reigned. The text is no longer the preferred format. It’s video, so one should be seriously considering a video strategy for their content creation efforts.

They should remember never to publish block text. The Headings and subheadings help, however they’re not enough. At minimum, they should offer a featured image, a video would be even better. They should consider creating a video creation strategy to add to the already existing content strategy. Moreover, it shouldn’t replace it, only just improve it.

7. Always have a CTA

Seventh is to always have a call-to-action or CTA. A blog post needs a call-to-action, an eBook also needs a call-to-action, social media updates should also have CTAs. There is definitely a trend. The Calls-to-action are one of the most important elements of any content one creates. 

It’s how they get their audience to convert and take that next step closer to a sale. The content goal should be lead generation just as much as thought leadership. Of course, the content itself should be based on value, but it wouldn’t have a business purpose if it doesn’t include a CTA.

They should keep in mind to never publish content without including an attractive, convincing call-to-action. They should add one CTA per content piece to get the audience to convert into leads.

8. Check for SEO

Eight is to check for SEO. After one has created their blog content, and after they have included value to the reader, they now need to get it found in search results. SEO is critical to have the content found by the right people, so it’s important to use a tool like Yoast to check that the content is truly optimized.

With Yoast, one can get a two-in-one service. If they are hosting their site in WordPress, they should use this plugin to check their content for both SEO and readability. The plugin will teach them how to create content that appeals to search engines while also maintaining reader value.

That being said, they shouldn’t make SEO the #1 priority when creating a blog post for keyword stuffing is frowned upon. Instead, they should focus their content creation on both SEO and reader value by investing in a tool or following best practices.

9. Proofread

Ninth is to proofread for any errors. When one is creating written content, they are bound to make errors in grammar, accuracy, or structure. This is why proofreading is so important. Check the content to see if there are any spelling errors. Are the facts and data accurate? Do the links work? Is the article formatting all of it in the right place?

If one doesn’t proofread, they are almost guaranteed to publish an error-filled piece of content. The best way to prevent this is to have it proofread twice, the first time by the author and the second by someone else.

These are some other proofreading tips that can guide the content creation efforts. Obviously, one shouldn’t publish content that hasn’t been reviewed for grammar, spelling, accuracy, etc. first. Instead, they should thoroughly proofread their content  and have at least one other person to proofread afterwards.

10. Have a social sharing strategy

Tenth is to have a social sharing strategy. When one’s content is hosted on their website, they need to get people to come and visit it. Social media promotion is one way that this can happen. They should use hashtags, so that they know their target audience is watching.

They can use hashtags on LinkedIn, and that is one more platform where they can take advantage of that feature. Without the hashtags, they can add keywords to their updates to be found by other social media users.

One should make sure they are adding update copy that draws people’s attention without being deceiving. They should tell their social media audience what they’d get out of clicking through instead of creating just clickbait. They would want people to stick around after they click through, but clickbait will just increase the bounce rate. They should never use clickbait to get more people to click through.

For it will increase the bounce rate and then damage the future click-through rate. They should explain the value in what they have to offer behind the link,  express the benefits to them.

Greatist

The first example is “Greatist”. Greatist is a website that mainly focuses on fitness, food, and happiness. Their content stands out because they actually do a lot of it, and they use really smart techniques in order to allow the website to take off on every single social network that the content pertains to. As for their image just imagine, for example, they decided to create a Pinterest header that really fits the standards of the network perfectly. For the image, imagine it is tall, clear, and appeals to the user so that they go to the landing page.

Also, one should also imagine that there is a text part of the image, and it looks sharp and simply ecological. It would appear frequently throughout all of their content. Those tall photos would work really well on Facebook, it allows them to reuse the content that feels natural on each network without having to start from scratch.

Hubspot

The second example is “HubSpot”. There is no doubt that HubSpot is a content machine. Their techniques for building followers, driving email signups, and growing brand recognition, they are apparently are unlike any other, and because of that, they are a business that a lot of people frequently refer to for inspiration for their marketing. Some examples of their expertise: the first example is that they have custom e-book CTAs for almost every category.

The second example is that they use their blog to, lack for a better word; “push” the SlideShare content, which actually improves the chances it appears on the SlideShare homepage, and the third example is that their recent 30-Day Blog Challenge content campaign, which in fact, ported asynchronously between the Twitter, the Facebook, and their blog while outward moderately easy to build.

Real Simple

The third example is “Real Simple”, yes that is what it is called. The Print magazines are the originators of the action-inducing headline. Real Simple, it was originally a print magazine, and it shows their experience when porting over to the online content, with effective but not overly dramatic headlines along the lines of 10 Things You Should Not Refrigerate, What Does Your Handwriting Say About You?, and 9 Things You Can Do to Be Happy in the Next 30 Minutes.

And it is quite clear that they get to search, too, with a wide array of resources that would say “SEO”, but not too much to the extent that the audience including the user, that will make them feel like they are on the “eHow”. They also get their female demographic and then use a diversity of all of the several types of content in creative ways in order to amplify their visibility online.

UpCity

The fourth example is “UpCity”. UpCity is an SEO software company marketed at small businesses, and in many ways, they’re under the sensor in the internet marketing community. Unlike some, they don’t actually have a big personal brand that is pushing their business, but they’ve managed to really see the huge organic growth last year based on their big investment in content marketing. UpCity inspires people because they get it done without all of the bells and all of the whistles, their content sticks to the fundamentals of successful marketing, and they do it well.

With all of the classic but not overbearing techniques along the lines of ego bait, content roundups, and list posts, they manage to get a good number of the shares and the links on their work. When people are looking for a unique angle on which they apply a classic tactic, they look to UpCity. They would consistently try to find creative topic ideas on which to apply some fundamental but highly effective marketing strategies.

Movoto

The fifth example is “Movoto”. A lot of people are big fans of Movoto. Those people would mention movoto on content templates, and for good reason: they kill it with content marketing. It’s obvious that the Movoto team is constantly repeating new strategies so that it makes them into a great source for inspiration.

It also helps that their posts actually cover the range of a few of potential topics, as long as they relate to real estate one will definitely find many ideas for gamers, hipsters, foodies, and so much more and that is all on a real estate blog, and in a way that makes sense because every single type of people needs a place to rest their heads at the end of the day.

Reddit.com/Infographics

The sixth example is “Reddit.com/Infographics”. Well, there are a lot of bad infographics. However, On the Reddit’s /r/infographics/, the community makes absolutely sure that the bad infographics don’t surface and definitely not on the /r/infographics/top/ section, which is what the article would suggest one to bookmark.

Although, it is not a traditional “content creator”, but it has plenty of good content flows into this section that one can learn from and potentially cross-reference into one’s business. Because it’s a general subreddit about visualizations, the infographics cover a variety of industries, so there’s a lot to pull from.

BuzzFeed

The seventh example is “BuzzFeed”. These guys are very notorious, especially when it comes to their personality tests and their YouTube channels. With that everyone knows that they’re dominating the web with content already, but despite that, they should be included in this list. BuzzFeed makes content that is incredibly well, so to be a content creator and not stay attune to their recent strategies means someone who wants to be a content creator, probably a few steps behind what’s working today.

In the past few months, years even, BuzzFeed’s quizzes have really emerged as a new content type that is really worth thinking about, merging the basic design, the research, and the code to create some extremely viral content. On the other hand, they’ve also debuted the browser-width blog post, so taking their image posts to a whole new level of visual impressiveness. Both of the content types that were mentioned definitely have a potential for it can be easily used anywhere.

Buffer

The eight example is “Buffer.” Buffer is the social sharing app which is pretty ironic because of the name. It has one of the most popular blogs in marketing. They are constantly putting out the kind of content that everyone will probably see all over their feed, and for that reason, they’re actually well worth paying attention to.

They were one of the first blogs to move on the image in the timeline trend, and their content hits on all checkmarks. A quick look at their most popular posts makes it a bit obvious as to how much time and attention they really put towards making great headlines. And unlike some others, they aren’t overly dramatic, they’re just that good. 

When someone is building content, they should take a minute to look at the Buffer headlines versus their own, would that get past their editorial team? If not, maybe they should try a little harder. Their content also really appeals to an extremely large market, so for some of the concepts can be re-applied to one’s industry of choice. For example, they’ve somewhat quietly done a “The Science of” post series that has been extremely successful for them that might work for the other people, too.

Wine Folly

The ninth example is “Wine Folly.” It’s hard to express how impressed some people are with Wine Folly. Their content is really good, it is truly something else. Their infographics are gorgeous, their site is eye-catching, and their content consistently delivers. It’s so good apparently because of the increasingly good quality level that they manage to maintain with what a monetization engine that is not that aggressive and it features posters and wine accessories, for the most part.

Either way, some people declare everyone lucky to have Wine Folly as both an actual wine resource and a place to go to for content inspiration. Their diversity when it comes to wine visualizations supply unique ideas for usage in the other industries, and even when they’re not doing those visualizations, they’re still building beautiful content that some people might be able to pull concepts from.

Apartment Therapy

The tenth example is “Apartment Therapy” The have made quite an entrance in Facebook as the impressions on Facebook vanishes for many other sites, the publishers have gotten more creative in finding ways in order to keep up the engagement on their pages as a method of driving traffic.

Apartment Therapy is one site actually doing it well, using an understated but effective “you should probably click this” for it calls to action in their “Before and After” features that sync brilliantly between Facebook, Twitter and Pinterest.

The subtle but powerful marketing connotations on the Apartment Therapy’s content swirls all-around their blog. They are currently running an awards poll called “The Homies“, which is a series that is dedicated to recognizing the best blogs in the home projects and DIY space. Due to the fact that it uses a poll format, the blog writers are motivated to push a ton of traffic and links towards the post as a method of helping them win the award.

People look into Apartment Therapy for content ideas that might work well on the Pinterest, as most of their content caters to that audience. Apartment Therapy has an astonishing two million-plus pages of content that is indexed in Google, which means that they have a long history of putting out great content that makes them a leading voice to follow. 

Style describes how an author writes. The style includes elements such as diction (word usage), tone (author’s attitude toward the story), syntax (sentence structure), mood (author’s attitude toward the readers), point of view, and voice (author’s relationship with the narrator). Style can be formal or informal, neutral, or distinctive but it must and should always follow to writing conventions.

Writing conventions are defined as a set of generally accepted standards for written English. Writing conventions are language rules that help readers to know the text. These include spelling, punctuation, capitalization, grammar, and syntax . When the audience can finish reading without having to prevent themselves from working out what the intended meaning is, the worth of learning these writing conventions is becoming clear.

These writing conventions refer to those elements that can help an author or writer to make a piece of writing that is both clear and understandable. In other words, do things in a certain way so the reader can figure out what the author or writer is trying to say.

When distinguishing good writing, it always refers to the prose that, for one reason or another, moves the readers. Bad writing, then, maybe considered prose that fails to move the readers as the author intended to do.

To avoid falling into the bad writing category, here are the top ten writing conventions for you to follow.

1. Use a topic sentence and vary sentence length

A topic sentence begins a paragraph and provides a road map of where that paragraph is going to take the reader. Good topic sentences should be concise and clear. Paragraphs missing topic sentences are often confusing and eventually failing to tell the reader properly.

Average sentence should be composed of words  between 25 and 30 long. Sentences longer than this run the risk of losing the reader’s attention. However, there are times when a sentence should be much shorter or longer.  When trying to make a powerful point, a short sentence is definitely useful. When an individual or object must be described in great detail, a long sentence could also be helpful. Plus, in any legal writing, longer sentences are a good place to hide unfavorable information (e.g., information that works against your client), because the reader is more likely to glance over this information.

2. Make verbs agree with their subjects in a number

Verb tenses help show time during a piece of writing. For example, you’d use verbs within the past to explain events that happened during the war. The key to helping readers add up the time in your writing is using the tenses consistently.

Furthermore, don’t forget to follow the simple subject-verb agreement rules, singular subjects take singular verbs and plural subjects take plural verbs.

3. Choose pronouns correctly

Pronouns and their antecedents (the word they stand for) should agree. The pronouns who, what, which can show relationships during a sentence when they’re used correctly. Make sure that you match the pronoun with its antecedent; use who to ask specific people and animals with names; use what to refer to inanimate objects; use that to ask generic animals, things, and other people , too.

4. Place modifiers near what they modify

A squinting modifier may be a word, phrase, or clause that would modify the word before it or the word after it.

5. Use parallel grammatical forms when joining items during a series

Grammar is the structure of  language and how words are being used properly to form a sentence. Again, there are many rules to follow, and sometimes many rules to interrupt . 

However, using proper grammar allows you to urge your point across to your readers during a way that it is much easier for them to know. 

Parallel grammatical forms referred to using similar patterns of grammatical forms in sentences. This technique adds symmetry so that two or more parts of the sentence have the same form, emphasizing similarities or differences. 

6. Check for homonyms

Homophones, or words that sound alike but are spelled differently, are tricky. Check your work to make sure you’ve got used common homophones correctly.

Many spelling mistakes occur when incorrect homophones (words with an equivalent pronunciation, like “right,” “rite,” and “write”) are utilized in a sentence.

7. Use the only comma and then the pair of commas appropriately

An introductory phrase provides some background information and is typically followed by a comma. The comma is optional when the phrase is extremely short. A comma splice occurs once you use it  to attach two clauses that would be sentenced on their own.

A compound subject uses a conjunction to attach in one phrase . Interrupters are phrases that break the flow of a sentence to supply additional detail. Don’t forget to put commas around interrupters.

8. Use proper punctuations

Without punctuation, writing wouldn’t make much sense. Punctuational helps the readers something the way the words are meant to be read. It helps them to understand when to pause, when to read with more expression, and when to prevent and begin a replacement sentence. Once we speak, we’ve multiple ways of creating our meaning clear: rhythm, intonation, pausing appropriately. We don’t have that luxury with the word, so proper punctuation serves that purpose.

9. Use apostrophes to point out contracted form and for possession

Apostrophes are often unable to show possessives and contractions. It is normally used with the letter S to point out ownership or possession. With most singular nouns, simply add an apostrophe plus the letter S to try to do this. Keep in mind that an apostrophe plus S isn’t added to form a noun plural–even a correct noun.

10. Capitalize proper nouns and words derived from them

Capitalization tells when a replacement sentence begins (along with punctuation), when something may be a proper noun , or when something may be a title. It helps to emphasize, or to show the importance of  a specific word, and it also helps to shorten long phrases into acronyms that take up less written space and are often easier to recollect.

I can still remember that day I made a really silly email just so I can create an account on Friendster. All my friends and classmates were doing it back then and so I thought I also had to jump on the wagon. We didn’t have an Internet connection at home so I had to go to a shop where I could rent a computer for an hour or so.

Then Facebook came and I remember people fussing over it. I came late into the party but I finally made an account. Then there was Twitter and Instagram that I fully got into when I was in university. And from the petitions of edit buttons on Twitter and landscape photos on Instagram to fleets and stories, I have seen the evolution of these social media platforms.

Recently, aside from the new and trendy social media platforms like Tik Tok, there have also been a lot of changes. You  might have noticed the algorithms changing up the flow of your feed. More importantly, these constant changes have also presented a challenge for brands and anyone who uses social media as an avenue for their business. 

Since there’s a lot to keep up with, we compiled a list of the social media trends that you should watch out for this year. Hopefully this can help you adapt and grow alongside these trends. 

Tik Tok

This app has been a definite quarantine favorite. And even if you don’t have Tik Tok installed on your phone, content here is shareable to other social media platforms as well. The app owned by the Chinese company ByteDance was first launched in 2016 but it was only in 2019 that Tik Tok amassed following. 

Since that year, there has been a 210% increase on global time spent on the app. And in over four years, the app has been downloaded 2 billion times with nearly half (44%) accounted for in just 2019. There are 1 billion videos watched daily here and its most viewed Tik Tok care of Zach King has now over 2.2 billion views. 

The largest percentage of users in terms of age is around 10 to 19 years old. They account for 32% of users while 29% are between 20 to 29 years of age. This app has a largely young demographic but even old men and women also use this. And it seems like Tik Tok has really established itself in the social media community as a source of viral videos and a platform for many rising music artists and content creators. 

Instagram Stories

Facebook might be the king of social media platforms where you can see a lot of other content from other platforms, Instagram remains a staple favorite. Launched in iOS in 2010, Instagram was originally created by Kevin Systrom and Mike Krieger. And in 2012, Facebook acquired ownership of the platform.

Today, over 500 million users engage and interact with Instagram stories on a daily basis. And with the feature of sharing Instagram posts as well as music from Spotify with a 24-hour expiry, it quickly became a favorite feature among users. Although it was met with a side eye because it reminded many of Snapchat. 

Now, around 51% of brands are using stories to increase awareness about their brands and products. One important thing to note here is that video formats of content outperform photo content. In a Social Insider study, it was revealed that photos in stories have a 5.65% higher tap rate than videos. That is, people click on to the next story without really viewing it. 

This feature will definitely remain to be one of the top social media trends this year especially because it’s also incorporating augmented reality (AR) features as well which help improve engagement among users and viewers.  

Influencer Marketing

Influencers have created a community on social media platforms primarily dominating Instagram and YouTube. And in a recent survey by Influencer Marketing Hub, Tik Tok is also showing a promising platform for content marketing with 45% of brands indicating that they will promote content through the platform. 

In recent times, many individuals have really grown a platform like Charli D’Amelio who is now the most-followed artist on Tik Tok. But interestingly, brands invest more on micro-influencers instead of mega-influencers. Micro-influencers generally have a larger average engagement rate across social media. 

That is probably because they have a loyal following base wherein they have created a small community built on some level of trust as well. To target these specific audiences, the majority of brands plan to dedicate a budget for influencer marketing this year. 

Social Commerce

Even with the increasing popularity of social media in recent years, many still advocate the use of websites and SEO in businesses. But with the quick shifts in trends, social commerce has been increasingly more popular than ever. 

Surveys have indicated that many consumers now are using social media as a search engine to not only search for products but also browse for reviews. In recent statistics, 87% of consumers said that social media has helped them make decisions on their purchase. 

And with Facebook and Instagram strengthening support to let people shop and check out without ever leaving the app, 55% of consumers have bought products through social media. This generates quite a revenue that is why 3 out of 10 businesses have already implemented a social commerce plan according to HootSuite. And this number will likely increase this year. 

Purpose, Inclusivity, and Authenticity and Transparency

Nowadays, consumers are no longer just buying products through recommendations of quality. They have now become more aware and intentional about which brands they support. And that is qualified through the purpose, inclusivity, and authenticity, and transparency of a brand. 

Purpose

The pandemic has exposed the realities of the society often cloaked with the fast-paced environment. And with that causes like helping out the less fortunate and the more vulnerable members of the community became more emphasized.

And individuals have become more supportive of these causes and also expect brands to also be included in the conversation. In a Twitter survey, 77% of the respondents say that they feel more positively about brands who support societal causes during the pandemic. 

Inclusivity

The Millennials and Gen-Z who now occupy the larger demographic percentage of consumers are more socially aware than previous generations. And this time, being silent and passive about issues like racism and body shaming can cost you a lot. In an Accenture study, 29% of shoppers said that they would switch to brands who embrace inclusivity and diversity. 

But bear in mind that these consumers are also becoming more aware of performative activism which is more of a marketing ploy rather than a passionate contribution to the cause. 

Authenticity and Transparency

With the increasing awareness on social issues, it has also opened a conversation about growth and changes. In that aspect, consumers are more likely to support a brand that commits to a true sense of growth. That is, acknowledging and owning up mistakes. They are also more into brands who allow an environment where they can freely give out negative feedback. Additionally, brands openly addressing these concerns or problems also increase support towards the brand. 

The Bottomline

Social media platforms have become increasingly powerful in terms of content marketing and advertising. Keeping yourself updated with the latest social media trends would definitely help your brand grow, improve, and be known. 

I have always dreaded opening my digital mail. There’s just too many of them every single day and somehow it has been an exhausting routine to delete emails I will never read. And that’s to a point that the emails piled up to a thousand. And then, it was too stressful to even begin sorting through. 

So I decided to browse them by batch every morning and afternoon. I separated the emails into labels and most business newsletters ended up deleted without even getting opened. They are generally unappealing and it was so painful to open them. Sometimes I even roll my eyes and say “I don’t need an update from you!” while checking them off to the bin. 

You see, the number of daily emails that are being sent and received worldwide continues to increase. In the past years, we’ve seen over hundred of business emails sent and received by an average person each day. 

Credit: SME Digest 

But of course, there are some that make the cut and even got me to spend some money on their products and services. 

And that now begs the question: “How do you write a captivating email newsletter for your business that translates to clicks and sales?”

There are a lot of things to consider here but there are actual ways to help you stand out from the hundreds of emails that flood into a person’s personal mail. But before we dive right into that, let’s first define what a newsletter is. 

What is an email newsletter?

Despite the popularity of social media platforms like Facebook, Instagram, YouTube, and Tik Tok, email remains to be one of the most effective marketing tools until today. 

In 2017, the average open rate for marketing email was around 24% and that was across all industries. The average click-through rate, on the other hand, was at 4% which was 11% of all opened emails. That is around four visits to your site for every 100 sent emails. 

Defining a newsletter in terms of its purpose, it is like a notification bell about your business wherein you send out a list of updates about your products and services. It helps build awareness about your brand. These newsletters are not meant for a hard sell. In fact, they are framed in a rather interesting way like a friend sending you a meme from time to time to update you with what’s new. 

But aside from just being an update, it is used to encourage people to actually click it and take them to their website to create traffic and even make a purchase. 

In fact, studies show that email generated the highest ROI (return of investment) for marketers. Translating into money language, for every dollar spent there is a generated $38 in ROI in email marketing. Not to mention that email is still the most effective delivery channel so you are more likely to acquire website visitors and buyers here than social media pages. 

It’s safe to say that business newsletters are still the life force of a marketing campaign. 

 Get them to click: What makes a captivating newsletter?

Credit: Triton Commerce

So the million dollar question is how do you create newsletter content that is captivating enough to get clicks and not get just ditched? 

It’s definitely not an easy job so we’ll try to lend a bit of advice and tips, tried and tested across industries, that will hopefully turn around your business newsletters from a “I don’t need an update from you!” to “Oh! I have been waiting for their updates. I wonder what they have in store for me today!”

What are the key elements present in successful newsletters? 

Instead of looking at elements like dissecting the parts of newsletters, a better spin is to understand what are the key concepts employed by these successful email newsletters. This way, we get to build guidelines based on these concepts. 

IT’S INTERESTING.

Remember this iconic line by Rachel Green(e) (debatable for another time) during the trivia game episode? Yes, that is exactly how you want your readers to react when they see your email. It should entertain them, educate them, and delight them. If you don’t get past interesting then you’re going to get ignored. 

How do you do that?

1. Keep the subject line creative and catchy

In order for people to click your email, they have to be interested enough, curious enough to do so. Here are some tips:

Keep it short and sweet. Most emails are opened via mobile and if it’s too long, it can’t make an impact. Try not to make false promises. People HATE clickbaits. You’re not a trailer of a really bad movie that already told the story in a 30-second video. Don’t tell them what’s inside. Nothing beats perfect timing. Take a cue from Easter Boston who sent an email at 6:45 PM on a Wednesday night that said, “Where to Drink Beer Right Now.”Create a sense of urgency. Usually the word “Sale” and “50% off” can do just the trick. 2. Use trending topics or events

What’s trending will always be interesting. Personally, I click advertisements that use memes from shows that were recently popular. For example, Vision’s moving speech about grief that people have turned into a very funny meme just like this one. 

Credit: Junkee

A business using memes to their marketing advantage? I’m always curious HOW. 

3. Tease on social media

If there’s any platform that most people use it would be the social media applications we all use alternatingly everyday like we’re multitasking some serious business. This is where teasers would be most effective because it will be seen by a wide range of audience.

4. It’s all about aesthetics

It’s 2021. You will get cancelled for having bad designs. But if you’re doing bad creative enough then you might still get a shot. 

How do you do that?

5. Know who you’re writing for

Here, you have to analyze your subscriber demographics. What industry are they in? What are they interested in? That way you can curate content that would engage them. The best way to figure that out is simple: ASK. Do a survey so that you get the pulse of your audience. 

6. Choose your focus

Don’t put all your eggs in one basket. Most newsletters try to do a lot all at once and it always brings more harm than good. Stick to a focus so that readers would also know what to expect every time your email pops in their inbox. 

IT’S VALUABLE. 

Interesting and relevant can get you clicks and traffic. But ultimately for me as a consumer, if a business does not provide me any valuable information or if it’s not useful to me then a barrier definitely shoots up. 

How do you do that?

7. Incorporate third-party content or collaborate

Your newsletters do not always have to be about YOU. You can try incorporating your content with people you feel strongly represent the brand reputation that you would like to build. In this age of influencers and celebrities, people regard their opinion about products and services more reliable and valuable than any other reviews. 

Just a note, don’t compromise your brand just for the clicks. It’s not worth it. 

8. Be concise

You might be raising an eyebrow asking how being concise translates to being valuable. The answer is simple. If your content is too long, it’s not going to engage people to read therefore rendering any of it useless. 

That’s it folks!

Writing requires focus and for some writers, focus is the biggest obstacle to getting things done. There are tons of distractions in a writer’s daily life that can cost them their productivity. Fortunately, there are a lot of distraction-free apps that writers can fully utilize to help them get rid of visual clutter that challenges their focus. Aside from these distraction-free apps for writers, there are also helpful software that detects common mistakes for better writing.

The Best Distraction-Free Apps for Writers 2022

With demands climbing and deadlines getting shorter, there should be no space and time left for distractions. Unfortunately, there are writers that struggle with interruptions. Be it outside noises, family members popping in and out of the room, pets asking for attention, and visual clutter. 

And while the others are incidents you can’t completely avoid, visual clutter, on the other hand, is manageable if you know the right distraction-free apps to use. 

Below, we’ve rounded up the best distraction-free apps for writers to use to improve their focus and boost their productivity. 

Ulysses

For Mac and iOS users, one of the most powerful writing apps that allows you to freely write to your heart’s content is Ulysses. It is a Markdown-based text editor, which means your fingers won’t have to leave the keyboard ever! All the formatting will be done by placing hashtags before your text. 

It has an ideal interface with no usual toolbars that you’d find in word processors, only shows the line you are working on, and removes all distractions. Despite focusing on simplicity, Ulysses also allows you to create rich documents with images, links, footnotes, and blockquotes. 

Storyist

It’s such a shame that Storyist is only available for Mac and iOS users when it is such an excellent app designed for screenwriters, novelists, and creative storytellers. It provides a distraction-free interface and makes creating your plot, characters, settings, and every story element easier. 

Aside from creative writers, Storyist’s features are also helpful for marketers and journalists who need to create stories around their objectives. 

It has a minimalist interface that helps you focus, and an outlining tool for your plot, objectives, quotes, and other important elements. This is important since this helps the writer track the core essentials of his story. In addition, it also has story development tools where you can place images to character names for visual presentation. 

Hemingway

Hemingway is an excellent app that not only helps with focus but also aims to make you a better writer. It has an advantageous tool that highlights sentences and paragraphs that are too long and any common mistake with the use of adverbs and the passive voice. 

Despite being powered by intelligent technology, Hemingway is still a great distraction-free writing tool. It is simpler than usual word processors like Microsoft Word and helps improve the readability of your writing by highlighting common errors. 

The app is available for both Mac and Windows and you can use it for free online, however, the online app won’t allow you to save your work. 

Typora

For a free option, we think Typora is an exceptional app. It is a markdown editor with a twist. You type your hashtags and asterisks and Typora shows you what it’s going to look like real-time. It has complete markdown editor features too where you can import images by typing file paths, create tables and diagrams, and construct mathematics all with your keyboard. 

Typora’s interface is just a normal text editor, like Notepad++, until you start typing. It is available for Mac, Windows, and Linux. 

Calmly Writer

When you visit the Calmly Writer, you are automatically greeted with a blank white page where you can immediately start writing. Talk about distraction-free! There’s no need to navigate to any pages and once it loads, it is ready for your disposal. 

It is too simple which is perfect if you want fewer distractions. The interface disappears the moment you start typing and only highlights the paragraph you are working on with everything else faded. 

Calmly Writer is a markdown writing app but there’s an option to change your preferences. 

Scrivener

Scrivener is one of the popular writing apps where it allows you to turn on distraction-free writing mode that helps you focus. Scrivener is widely used to organize and manage large writing projects. This makes it beneficial for novelists and authors. 

When you turn on the distraction-free mode, it’ll hide the interface and buttons. However, it’s not as distraction-free from the other writing apps on the list as it is still possible to change formatting and styles. There’s also a typewriter mode that keeps the cursor in the middle of the screen. 

It is available on Mac, Windows, and iOS. 

Social media posts do wonders in appealing to your potential customers, however, social media platforms are famous for their ever-changing algorithms, making it more difficult to increase engagements with your posts. It is even more challenging when the post itself does not catch the interest of online users. But with effective social media content writing tips, not only will you catch the attention of your target audience, but this will also lead to engagement, wider reach, and a potentially good return on your investment. 

5 Effective Social Media Content Writing Tips

A successful social media strategy and action plan result in you, the business owner, meeting or exceeding your business goals. Included in the social media strategy are posts that speak to your potential customers and prompt them to take action. 

However, words are not enough. You need powerful words and effective writing techniques to create social media posts that’ll convert! 

In this article, we’ll be giving you effective social media content writing tips that’ll help you boost and capture the eyes of your target audience. 

Research is key

Your target audience will stop scrolling and will read your social media posts when they see they can highly related to them. This is why research is important. Though relevancy is a big factor in success, it is not enough. You need to know and understand what your target audience needs and the obstacles and challenges they are facing. 

Pick a need or challenge and create social media content that provides these users with a solution. In addition, connection on an emotional level is also a powerful method. You can start by sharing success stories from your previous customers. This will help the new or interested ones see that there is a huge possibility that they too will succeed when they use your product or solution. 

Speak their language

Deepen your research and learn how to speak the language of your target audience. No one wants to read a post that doesn’t resonate with them. But one thing to have someone stay and read the whole thing is to write it in the language they “understand.”  Not only will you have ideal clients read the whole posts but this can also boost engagement and will show them that you understand their needs and challenges. 

Take into consideration the social media platform you are using. A post on LinkedIn targeting manager-level employees will be differently written than a post on Facebook that tailors to teenagers. These two groups are entirely different and so are their way of phrasing and voicing out their needs and challenges. 

Keep the post short and simple

It’s easy to scroll past long and wordy social media posts. After all, not all have the time in the world to read through them. If you want your potential customers to take notice of your post, take these social media content writing tips seriously and keep them short, simple, and impactful.

Here are excellent ways to do this: 

Use an eighth-grade reading level when making your content. This makes sure they are easy to read for everyone. Make use of headings, bullets, and lists to make your posts easier to read and scanLimit your paragraphs to two or three sentences Make your social media content brief and clearly expressed Use multimedia

There’s a reason why Tiktok and YouTube are popular. This is because a lot of people find visual content more engaging and interesting. It also tells a story quicker than words and everyone loves it when you understand content at a glance. Social media posts can be an image or video alone and they’ll still be able to convey the full message to your target audience. 

Many social media platforms also have live video features which you can use to your advantage. An unscripted live video gives users the feeling of authenticity, a factor that cannot be seen in pre-made marketing videos. 

It’s also ideal to optimize each piece of media depending on the platform you are posting it on. And remember to always look and talk like a professional. 

Add a call-to-action

At the end of your social media posts, inspire your target audience to take action by adding a call-to-action (CTA). If you don’t, users won’t take any action even if they find your content valuable. 

CTAs have a lot of forms and each has different purposes: 

Ask them to like or share your postsAsk a question they can answer in the commentsProvide a link that’ll direct them to another post or contentDirect them to a landing page or your websiteAsk them to subscribe to your newsletter or on other social media channels