Professor Nicole C. Rust

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Professor Nicole C. Rust

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May 2025


Nicole C. Rust is an author, professor and scientist at the University of Pennsylvania. Her research focuses on understanding our remarkable ability to remember the things we’ve seen (“memory”) and what drives the mysterious feeling we call “mood”. As a complement to this foundational research, she works to develop new therapies to treat memory and mood disorders.

Rust is the recipient of numerous awards, including the Troland Award from the National Academy of Sciences. She serves as a contributing editor at The Transmitter, a leading brain research news magazine. Rust is the author of the book Elusive Cures: Why Neuroscience Hasn’t Solved Brain Disorders — and How We Can Change That. In it, she argues that treating a brain disorder is more
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Elusive Cures: Why Neurosci...

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Chapter 1 available (free!)

Curious about Elusive Cures? Chapter 1 is available for free preview, here:
https://press.princeton.edu/books/har...
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Published on May 14, 2025 03:09

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Elusive Cures by Professor Nicole C. Rust
“This book was inspired by my growing pessimism about the path forward for brain research. On the other side of writing it, I’m unequivocally optimistic. This new ethos will have a profound impact on how I approach research at the “bench,” but I’m ready to embrace these changes wholeheartedly. Brain research is on the cusp of a new era. Now that I can see how things are transforming, I’m excited to share that vision with you.”
Professor Nicole C. Rust
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“While the brain is complicated and brain research is technical, it is our good fortune that these issues are conceptual, and the concepts themselves are pretty straightforward. Ideas about the path forward for brain research are important for experts engaged in brain research, but not just for researchers; they are also important for anyone who is affected by some type of brain dysfunction or has a loved one who is, as well as for policymakers, journalists, and anyone who wants to better understand the brain. Understanding the brain concerns all of us. It makes sense that we should all be privy to the solutions.”
Professor Nicole C. Rust

“This book was inspired by my growing pessimism about the path forward for brain research. On the other side of writing it, I’m unequivocally optimistic. This new ethos will have a profound impact on how I approach research at the “bench,” but I’m ready to embrace these changes wholeheartedly. Brain research is on the cusp of a new era. Now that I can see how things are transforming, I’m excited to share that vision with you.”
Professor Nicole C. Rust, Elusive Cures: Why Neuroscience Hasn’t Solved Brain Disorders―and How We Can Change That

“This book was inspired by my growing pessimism about the path forward for brain research. On the other side of writing it, I’m unequivocally optimistic. This new ethos will have a profound impact on how I approach research at the “bench,” but I’m ready to embrace these changes wholeheartedly. Brain research is on the cusp of a new era. Now that I can see how things are transforming, I’m excited to share that vision with you.”
Professor Nicole C. Rust, Elusive Cures: Why Neuroscience Hasn’t Solved Brain Disorders―and How We Can Change That

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