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Erika Hall
Goodreads Author
Born
Los Angeles
Website
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June 2008
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“You can optimize everything and still fail, because you have to optimize for the right things. That's where reflection and qualitative approaches come in. By asking why, we can see the opportunity for something better beyond the bounds of the current best.
Even math has its limits.”
― Just Enough Research
Even math has its limits.”
― Just Enough Research
“A large corporation is more like Australia: it’s impossible
to see the whole landscape at once and there are so many things
capable of maiming or killing you.”
― Just Enough Research
to see the whole landscape at once and there are so many things
capable of maiming or killing you.”
― Just Enough Research
“However, when practicing industrial or interactive designers refer to design research, they typically mean research that is integral to the design work itself—inquiries that are part of designing, not about design. This research focuses largely on understanding the people for whom we’re designing, often referred to by the dehumanizing but instrumental term end users. Research is a core part of user-centered design.”
― Just Enough Research
― Just Enough Research