Aaron Dennis's Blog - Posts Tagged "indie"
Why Doesn't America Read?
Why doesn’t America read?
Well, it isn’t a simple answer. Certainly, there are still many out there perusing internet articles for current events or scanning various sites for information, but where are all the Americans who read for entertainment?
Anyone who does actually read will claim that there are large communities of readers on sites like Goodreads, that there are plenty of places to download e-books like Smaswhords, and that the big boom in books released through Amazon and to e-readers would prove that there plenty of readers in America, but in truth, it’s a very small fraction of the country that engages in the lost art of reading.
Here’s a quick quote from the L.A. Times
The study found that overall, 72% of American adults have read a book in the past year, while the percentage for millennials, ages 18 to 29, was higher: 80%. The percentage of overall book readers dropped from the previous year, when 76% of American adults reported having read a book, either all or part of one.
Do you see? These are people who have read a book in a year, and not even a whole book; lot’s of people try to read and then give up after a few pages, but why? Furthermore, the study doesn’t discuss what kind of book was read and why; some people glance at a non-fiction book for information, but does that count as reading?
The major presses are releasing tons of books for entertainment in America and other countries, but the presses are way out of touch with today’s audience; they don’t post book releases and reviews to social media outlets, they don’t really show any commercials for new releases on television, and unless someone is already a subscriber to Reader’s Digest, there isn’t anyone out there reading magazines containing book releases, but is marketing the problem?
No, it isn’t. The problem is that today, everyone and their grandmother can sit down at their computer, type out 50,000 words, buy a cover from some photoshop artist, and release it through Amazon, Smashwords, and Lulu. These people are often called indie authors, but that’s incorrect; indie authors are published through indie presses like Baen, actual presses with editors, marketers, and printers. The correct term is self published author, and these authors release their books through POD companies like Friesen Press; it’s a flurry of unedited mush, and, all too often, self published authors also release e-books, which flood the market, through Amazon and Smashwords.
But why is that a bad thing? Is it inappropriate to write a book and release it? Would not the readers and the market decide if the author and book are worth buying? In a free trade system, yes, but these authors get together through social media and trade books with each other, so that they can all give each other 5 star reviews on book sites. The result is a poorly written, cliched, stagnant piece with 100 5 star reviews enticing readers to buy a book, and then readers purchase it to find the writer wasn’t able to string together five words, much less reveal a cogent plot, and so they feel shilled, and they give their 1 star review, but it doesn’t end there. That doesn’t solve the problem.
You see, these self published authors get together on social media and tell each other to support other self published authors because they write for a living and need to pay their bills, so they all congregate and talk about trading good reviews in order to boost their sales, and there doesn’t seem to be anybody out there trying to dissuade them from this practice, which fools unsuspecting readers into buying trash.
Now, not all self published authors are terrible writers. Some of them hire professional editors, others buy manuals to learn how to properly edit, some find beta-readers for feedback before a release, and some have degrees in literature or composition, but it’s so overly difficult to know which author has an inkling of editing when tons and tons and tons of e-books are flooding the market, and as I said, they all have hundreds of glowing reviews.
Another problem is the book reviewer industry. When a major press, or even a true, indie press, releases a book, they hire professional reviewers from companies like Kirkus to read and write a real, professional review on the book; these are paid professionals who take their careers very seriously, and they will describe in detail the good and bad points of the book. Furthermore, if the book is terrible, they will explain why and provide their rating for everyone to see. Self published authors don’t do this; they claim that paid reviews are biased, but it’s the paid reviewers that tell and post the truth!
Here’s the kicker, since these self published authors have been destroyed by real reviewers, they resort to each other for fake reviews, and they will even find blog sites and review sites to post reviews, but too often, these non-professional reviewers promise that they will NOT post a bad review. Instead, if they don’t like the book, rather than shaming the author, they opt out of posting the review, but reviews are not for authors, they are supposed to be for READERS.
So, why doesn’t America read anymore? Because every time an American tries to pick up a book and start reading, their eyes are assaulted by uninspired dialogue, unbelievable characters, convoluted, nonsensical plots, and feel so disgusted with the world of reading, that they become jaded, thinking that books are simply terrible.
What can be done?
No one is saying that people should stop writing; it’s great that so many Americans have decided to put their thoughts into words, but they should do their due diligence and make their work a professional masterpiece; it doesn’t matter if the concept within the story is any good, everybody has different tastes, what matters is the quality of the writing, and the only way to let readers know whether a book is worth reading is by posting a real review. If a book is bad, people need to say so. If a book is good, people need to say so, but what’s killing the reading industry is the masses of self published authors trading these fake reviews and these non-professional reviewers deciding NOT to post bad reviews; they must post bad reviews because reviews are for readers, not authors.
The Brian Griffins of the writing industry have been taking over. Someone needs to curtail this horrendous practice and restore reading and writing in America to its former glory.
Not only do readers deserve to know if a book is readable, but the authors deserve to hear why their book was bad, so that they can sit back and improve on their next novel. So many self-published authors write and release a book every month; there’s no way a book written that quickly is ready for release, and these clowns have no idea that they can’t write because they’re surrounded by their own ilk, raving about how amazing their book is, even though it lacks any kind of punctuation, all the characters talk the same, the plot makes no sense and wanders off like a drunken horse, and offers no lesson whatsoever.
Do you want America to start reading again? You can help to solve the problem. Before you buy a book, take a look at the reviews; look at the 5 star reviews, look at the 1 star reviews, and then, on Amazon, you can click “look inside” and actually check to see if the writer was able to keep an idea within a paragraph; there’s an art to writing; it isn’t just words on a page. Each word has to fill the sentence with life. Each paragraph has to drive the essence of the story forward. Each piece of dialogue has to sound like people conversing, and if an author fails in these concepts, readers will drop the book and walk away, enraged at the fact they just blew 2 dollars.
Please, America, read again; read reviews, good and bad, take a look inside the book, you have the opportunity, and on Smashwords, you can often download a free sample of the book.
And readers, you wonderful, American readers out there who still love finding a diamond in the rough, please review all the books you purchase; reader reviews are by far more important than professional or author reviews. If you want America to read again, give them a reason; talk about how good a book was; talk about how bad a book was; inform your fellow readers, so that all of you might band together on social media like the self published authors who are trying to trick you into buying a 50,000 word train wreck.
And be wary, be very, very wary; lots of self published authors will maliciously post negative reviews for writers if the other writer gave them an honest, bad review on their book. I’ve seen it; one author trades a book, he or she posts a review of the other author, and then, when they get their bad review in return, that author will remove their first review, and write a scathing indictment instead only to try and make themselves feel better, so it’s up to you, the American reader, to fix the book industry. If you love to read then you must review for better or worse, and you must tell your friends and family as well.
Help me make reading fun again. Please.
Well, it isn’t a simple answer. Certainly, there are still many out there perusing internet articles for current events or scanning various sites for information, but where are all the Americans who read for entertainment?
Anyone who does actually read will claim that there are large communities of readers on sites like Goodreads, that there are plenty of places to download e-books like Smaswhords, and that the big boom in books released through Amazon and to e-readers would prove that there plenty of readers in America, but in truth, it’s a very small fraction of the country that engages in the lost art of reading.
Here’s a quick quote from the L.A. Times
The study found that overall, 72% of American adults have read a book in the past year, while the percentage for millennials, ages 18 to 29, was higher: 80%. The percentage of overall book readers dropped from the previous year, when 76% of American adults reported having read a book, either all or part of one.
Do you see? These are people who have read a book in a year, and not even a whole book; lot’s of people try to read and then give up after a few pages, but why? Furthermore, the study doesn’t discuss what kind of book was read and why; some people glance at a non-fiction book for information, but does that count as reading?
The major presses are releasing tons of books for entertainment in America and other countries, but the presses are way out of touch with today’s audience; they don’t post book releases and reviews to social media outlets, they don’t really show any commercials for new releases on television, and unless someone is already a subscriber to Reader’s Digest, there isn’t anyone out there reading magazines containing book releases, but is marketing the problem?
No, it isn’t. The problem is that today, everyone and their grandmother can sit down at their computer, type out 50,000 words, buy a cover from some photoshop artist, and release it through Amazon, Smashwords, and Lulu. These people are often called indie authors, but that’s incorrect; indie authors are published through indie presses like Baen, actual presses with editors, marketers, and printers. The correct term is self published author, and these authors release their books through POD companies like Friesen Press; it’s a flurry of unedited mush, and, all too often, self published authors also release e-books, which flood the market, through Amazon and Smashwords.
But why is that a bad thing? Is it inappropriate to write a book and release it? Would not the readers and the market decide if the author and book are worth buying? In a free trade system, yes, but these authors get together through social media and trade books with each other, so that they can all give each other 5 star reviews on book sites. The result is a poorly written, cliched, stagnant piece with 100 5 star reviews enticing readers to buy a book, and then readers purchase it to find the writer wasn’t able to string together five words, much less reveal a cogent plot, and so they feel shilled, and they give their 1 star review, but it doesn’t end there. That doesn’t solve the problem.
You see, these self published authors get together on social media and tell each other to support other self published authors because they write for a living and need to pay their bills, so they all congregate and talk about trading good reviews in order to boost their sales, and there doesn’t seem to be anybody out there trying to dissuade them from this practice, which fools unsuspecting readers into buying trash.
Now, not all self published authors are terrible writers. Some of them hire professional editors, others buy manuals to learn how to properly edit, some find beta-readers for feedback before a release, and some have degrees in literature or composition, but it’s so overly difficult to know which author has an inkling of editing when tons and tons and tons of e-books are flooding the market, and as I said, they all have hundreds of glowing reviews.
Another problem is the book reviewer industry. When a major press, or even a true, indie press, releases a book, they hire professional reviewers from companies like Kirkus to read and write a real, professional review on the book; these are paid professionals who take their careers very seriously, and they will describe in detail the good and bad points of the book. Furthermore, if the book is terrible, they will explain why and provide their rating for everyone to see. Self published authors don’t do this; they claim that paid reviews are biased, but it’s the paid reviewers that tell and post the truth!
Here’s the kicker, since these self published authors have been destroyed by real reviewers, they resort to each other for fake reviews, and they will even find blog sites and review sites to post reviews, but too often, these non-professional reviewers promise that they will NOT post a bad review. Instead, if they don’t like the book, rather than shaming the author, they opt out of posting the review, but reviews are not for authors, they are supposed to be for READERS.
So, why doesn’t America read anymore? Because every time an American tries to pick up a book and start reading, their eyes are assaulted by uninspired dialogue, unbelievable characters, convoluted, nonsensical plots, and feel so disgusted with the world of reading, that they become jaded, thinking that books are simply terrible.
What can be done?
No one is saying that people should stop writing; it’s great that so many Americans have decided to put their thoughts into words, but they should do their due diligence and make their work a professional masterpiece; it doesn’t matter if the concept within the story is any good, everybody has different tastes, what matters is the quality of the writing, and the only way to let readers know whether a book is worth reading is by posting a real review. If a book is bad, people need to say so. If a book is good, people need to say so, but what’s killing the reading industry is the masses of self published authors trading these fake reviews and these non-professional reviewers deciding NOT to post bad reviews; they must post bad reviews because reviews are for readers, not authors.
The Brian Griffins of the writing industry have been taking over. Someone needs to curtail this horrendous practice and restore reading and writing in America to its former glory.
Not only do readers deserve to know if a book is readable, but the authors deserve to hear why their book was bad, so that they can sit back and improve on their next novel. So many self-published authors write and release a book every month; there’s no way a book written that quickly is ready for release, and these clowns have no idea that they can’t write because they’re surrounded by their own ilk, raving about how amazing their book is, even though it lacks any kind of punctuation, all the characters talk the same, the plot makes no sense and wanders off like a drunken horse, and offers no lesson whatsoever.
Do you want America to start reading again? You can help to solve the problem. Before you buy a book, take a look at the reviews; look at the 5 star reviews, look at the 1 star reviews, and then, on Amazon, you can click “look inside” and actually check to see if the writer was able to keep an idea within a paragraph; there’s an art to writing; it isn’t just words on a page. Each word has to fill the sentence with life. Each paragraph has to drive the essence of the story forward. Each piece of dialogue has to sound like people conversing, and if an author fails in these concepts, readers will drop the book and walk away, enraged at the fact they just blew 2 dollars.
Please, America, read again; read reviews, good and bad, take a look inside the book, you have the opportunity, and on Smashwords, you can often download a free sample of the book.
And readers, you wonderful, American readers out there who still love finding a diamond in the rough, please review all the books you purchase; reader reviews are by far more important than professional or author reviews. If you want America to read again, give them a reason; talk about how good a book was; talk about how bad a book was; inform your fellow readers, so that all of you might band together on social media like the self published authors who are trying to trick you into buying a 50,000 word train wreck.
And be wary, be very, very wary; lots of self published authors will maliciously post negative reviews for writers if the other writer gave them an honest, bad review on their book. I’ve seen it; one author trades a book, he or she posts a review of the other author, and then, when they get their bad review in return, that author will remove their first review, and write a scathing indictment instead only to try and make themselves feel better, so it’s up to you, the American reader, to fix the book industry. If you love to read then you must review for better or worse, and you must tell your friends and family as well.
Help me make reading fun again. Please.
So you want to be a writer part 5
Part 5 - The early social media presence
Welcome back to this series of posts about becoming a successful writer. As always, the most important concept to consider is the consistent and continuous release of quality content, and we’ll talk about how to improve the quality of content as we progress, or if you prefer, you can just hire an editor.
The last post discussed building and selling your brand, something you do regardless of which publishing route you take. The question then becomes, how does one get people to notice a brand?
Remember, your brand is you; you are selling yourself, so go out and be yourself. The world today has opened the door for all of us to do just that. We can do live videos on FaceBook. We can upload YouTube videos. We can tweet, share content and comments on Google+ and LinkedIn, we can blog on our own sites, on Quora, Medium, write stories to Wattpad, Fanfcition, and Quotev. I mean, c’mon, the opportunities are endless, but as has been mentioned, it’s important to connect with readers. If all you’re doing is following, retweeting, and sharing with other writers, you are not connecting with readers.
This brings us to another big, big, mega, huge misconception. Just about every writer out there, who is not published by a mainstream publisher, thinks they can pool their resources with other writers. They think that they can give their fans to their fellow writers, and get fans from their fellow writers.
Wrong. Man, is that ever wrong.
Does Burger King share consumers with McDonald’s? No. They compete. Does Citgo share their consumers with Shell? No, they compete. Does George Martin hold a blog tour with J.K. Rowling? No! Not even their publishers set up such things. Why? It doesn’t work.
Don’t believe it? Go and follow the mainstream authors and publishers, and look at their tweets, posts, and updates. Go look at their websites. Regardless of whether or not you think their published content is any good, it is an undeniable fact that the mainstream publishers and writers sell, at least on average, better than indie or self published writers, which means that their business model works, and their business model does not involve banding together.
They compete, and they promote competition. Perhaps no quite so intensely as Nintendo and Sega did in the past, but Simon and Schuster is not trying to give fans to or get fans from Penguin Random House.
Here’s the deal; before you are published, you do want to work with other writers, not to try and share fans—thinking that if that writer sells books, you can get their fans to buy your books—you engage with other writers just to view writing from a different perspective. Look at their brand, read their voice, check out their book covers, blog formats, etc. There’s a ton of stuff you can get from other writers, but you are not trying to get their fans, or pool fans between one another. The consumer world just doesn’t work that way, and as a writer, you are also a businessman, and you have to understand business.
Another factor of business is social media. As was stated earlier, the world has opened itself up to social connections, but you have to be…wait for it…sociable.
Retweeting, and setting up auto tweets, and auto posts is the wrong approach. It is certainly a time saver, but you should not be spending the bulk of your time on social media, or even promoting your work, anyway; you should be spending the bulk of your time reading, writing, editing, and discussing topics—connecting with humans as a human.
Be sociable. Engage with other readers. Right now, before writing your novel, make an account on Goodreads, FaceBook, Google+, LinkedIn, Twitter, Quora, Reddit, Medium, and have your own blog. Go to where the people are discussing topics you like.
Maybe, you like The Elder Scrolls. I do. I went and conversed with people who enjoyed The Elder Scrolls, and I just talked about the video games. I did not immediately try to monopolize the posts by telling everyone to drop what they were doing and come read my Skyrim fanfiction. I acted like a human being, and I discussed whatever the particular topic was. Then, when the opportunity presented itself, I let people know that I enjoyed Morrowind, Oblivion, and Skyrim so much, I went and wrote a fanfiction. I added that if anyone was interested, the link to the free book was available, and it worked; people came to read my story.
Maybe you like HarryPotter. Believe it; plenty of people are talking HarryPotter. Join groups dedicated to HarryPotter and discuss. Then, when the opportunity presents itself, you let people know you are also working on a HarryPotter fanfcition and would love some feedback.
This is how you benefit from social media. People think that they should use social media to send out an update from their blog, or send out a link to a buy page for a book. There are times to do that, but releasing those kinds of posts on a regular basis is not what sells books. It just doesn’t work that way.
Think about it. If a new, mainstream author emerged today, and you are on Twitter, and you see a retweet from someone you follow, which states: @JohnPWriter visit http://www.jpwriter.com for my new book: Mars Raiders, are you going to run out and buy the book? Why would you? Are you even going to click the link to see what the book is about?
Here’s the bigger question; what are the odds of you even seeing that tweet?
If you start your social media presence now, before writing your debut novel, you’re selling yourself, that’s all you’re trying to do. You are creating an online presence, and people will take you seriously because you are a real person who is interacting with other, likeminded people. Then, as you write your short stories or fanfiction, you can kindly, kindly, ask people to come look at your work, but only if the opportunity is there.
The great thing about a lot of social media sites is that you can ask the question. Something along the lines of the following makes for a great opener: I want to write a Harry Potter fanfiction, can someone provide me some feedback? Don’t expect everyone who likes HarryPotter to rush on over to your question and answer it, but don’t be surprised if people are interested either; everyone likes to talk about themselves and what they enjoy.
A great tweet might also read: @JohnPWriter I’m trying to finish my #HarryPotter #Fanfiction, all comments welcome visit http://www.jpwriter.com Thanks
Social media is extremely important, but 90% of writers are using it incorrectly. These posts, however, have not been designed to teach you the intricacies of using each social platform. There are numerous books written by numerous people, and everyone has their own take on how to optimize a Twitter presence, or a FaceBook author page, or a Google+ brand page. Feel free to buy those books, just be sure to check out the one and two star reviews, not only the five star reviews.
What needs to be considered is that, empirically speaking, if you send out a tweet, which has a shelf life of about six seconds, and that tweet states: http://www.jpwriter.com come check out my new #HarryPotter #fanfiction. No one is going to pay attention.
I can prove it.
Find your favorite, indie author who is claiming they’re earning a five figure income per month, and look at their tweets. Then, look at how many followers they have. They may have a million followers, but then look at the number of likes and retweets each tweet gets. For FaceBook and other platforms, look at how many likes, shares, and comments they have. In all likelihood, it’s very few.
On the rarest of occasion, you may come across the one person who is getting mass likes, retweets, shares, and comments, and if that’s the case, they have built their brand correctly, and in that case, you should scrutinize their tweets because the working formula is in there somewhere. Most people are trying to use social media to get people to view their book or website, when they should be using their book or website to get more followers. Most writers have it backwards.
I’ll be totally honest, I have few followers on Twitter, and I don’t use FaceBook; in the end, the numbers matter very little. Don’t believe that either? Go look at Penguin Random House’s Twitter account. Look at their tweets, and see how many likes and retweets they have. Look also at how many tweets they send out per day. Read their tweets carefully. You won’t see what you expect. They certainly sell books, though, don’t they? Social media numbers mean very little.
Here’s the math: if you send out a tweet with a shelf life of six seconds, very few people will see it unless it is consistently retweeted regardless of how many followers you have, but let’s assume that one million people see this magic tweet over the course of a day. Out of one million views, if no one retweets it—or even if it is the retweeting which garners this magic tweet one million views—out of those views, maybe 1% of people will be interested enough to click on the link. That means that only ten thousand people will view the linked page. If that page is a buy page on, say, Barnes and Noble, how many of those people, those ten thousand, will be readers, people looking to buy a book? How many will be people looking to buy a book of that genre, by you, a virtually unknown author?
How many people will be interested enough to look at the title, cover, and blurb? Maybe one percent? That means that of that ten thousand, one hundred people are likely to buy the book.
Hey, one hundred sales isn’t too bad, though, right?
Let me tell you; unless your tweet is magic, your tweet isn’t going to get a million views. Think about it. When you’re on Twitter, or which ever social media outlet you prefer, how many posts do you scrutinize? How many have links to pages? How many of those do you actually click? Where do you usually wind up? A website? A blog? How much scrutiny do you give then? Have you ever actually bought a book explicitly due to a Tweet? A mention on FaceBook? A post on LinkedIn?
Are you with me?
Social media is not used to sell books or even drive traffic to your site. Social media is used to engage, sociably, with likeminded people. King and Martin have a mess of followers on Twitter because people already know those guys exist. People—fans—will follow you after visiting your site, downloading your free, short story, reading your fanfiction, or purchasing your novel, not the other way around, so you have to understand what social media does; it gives people a chance to talk, to talk about what they enjoy, and if people enjoy reading the fantasy genre then talk to those people about the fantasy genre.
Yes, you do want to Tweet and post updates, which you have made to your blog or website, but if that’s all you do with social media, it won’t get you the results you’re expecting. Why would anyone want to retweet such a thing? What is there to entice someone to click on the link? Who cares that John P. Writer just released a new, blog post entitled: fat cash for fast cats?
Also, if other writers are consistently retweeting your tweets, won’t they be missing out on potential fans or sales? If you’re constantly retweeting other writers, won’t you be suffering the same? Well, yes and no; as was discussed, you aren’t getting sales from tweets anyway, but you’re definitely losing out on attention, so there will come a time to distance yourself from other writers, and we’ll dive into that a little bit more later on.
What is important to understand is that social media does not sell products, but it can certainly sell a brand. That brand is you, so be cute, be funny, be accessible, be present. You like cats? I love cats! Post cat memes, pictures, gifs, and videos to your social media accounts. Then, find a way to relate cats to your writing, book, blog, or site.
You can easily make a cat meme with your website on it. No, it won’t be a clickable hyperlink, but people will still see your website, or perhaps, the title of your book. Make a cat meme that says: Grumpy catwuvs Mars Raiders. Don’t you wuv grumpy cat?
Yes, it’s absolutely stupid, but it creates a mental link, a connection. People will associate something they know and love with something unfamiliar. After someone sees grumpy cat wuvving the title of your book or website a half a dozen times, they’re going to get curious.
Own a cat? Sweet! Snap a pic of your cat sleeping on your laptop, and make claims that Mrs. Whiskers if feeling left out because you’ve been writing so much.
Feel me?
This is business. This is marketing, and you can use social media to market your brand, but you cannot use social media to get new readers and sell books by simply auto tweeting: come check out my new #fantasy #adventure The Ring of Lords.
Yes, as with everything else, this is time consuming, and there are numerous variables, which you must calculate specifically for your title, audience, genre, etc. Social media is a powerful tool, but even the best Phillip’s head screwdriver is useless if all your screws are flatheads head, right? You have to use the proper tools properly, and I promise you, the number of followers you have on Twitter or any social media site does not equate to the number of visitors who will spend time on your site and subsequently buy your books.
So what sell books? Quality content and people. If people like you then they like your brand. If they like your brand they will discuss it with others through their social media accounts. This is why you haven’t written your novel yet. You are writing short stories and giving them away, so that you can learn what your audience likes. Then, you will write your fanfiction, and give that away, too. Then, when it’s time to write your novel, people will already be waiting for it. You will already have a better understanding on how to improve the quality of your writing, too.
It sounds like a great deal of effort. It is! It will pay off, though. Engage people who already enjoy what you enjoy. Build connections. Build your brand. Release quality content, and then people will sell your content for you.
You can’t possibly sell thousands of copies of your own books, but if you sell ten copies, and your fans talk about them, thus selling more copies, and then everyone is selling tens of copies of your books then suddenly everyone is buying your books. People, consumers, fans sell products, not social media.
Thanks, you guys have been great. I’m going to be releasing one more post in this series, so stay tuned. If you're interested in learning how to improve your content, read any of my "Editing" posts. Also visit the Editing Services tab.
http://www.storiesbydennis.com/?page_...
Welcome back to this series of posts about becoming a successful writer. As always, the most important concept to consider is the consistent and continuous release of quality content, and we’ll talk about how to improve the quality of content as we progress, or if you prefer, you can just hire an editor.
The last post discussed building and selling your brand, something you do regardless of which publishing route you take. The question then becomes, how does one get people to notice a brand?
Remember, your brand is you; you are selling yourself, so go out and be yourself. The world today has opened the door for all of us to do just that. We can do live videos on FaceBook. We can upload YouTube videos. We can tweet, share content and comments on Google+ and LinkedIn, we can blog on our own sites, on Quora, Medium, write stories to Wattpad, Fanfcition, and Quotev. I mean, c’mon, the opportunities are endless, but as has been mentioned, it’s important to connect with readers. If all you’re doing is following, retweeting, and sharing with other writers, you are not connecting with readers.
This brings us to another big, big, mega, huge misconception. Just about every writer out there, who is not published by a mainstream publisher, thinks they can pool their resources with other writers. They think that they can give their fans to their fellow writers, and get fans from their fellow writers.
Wrong. Man, is that ever wrong.
Does Burger King share consumers with McDonald’s? No. They compete. Does Citgo share their consumers with Shell? No, they compete. Does George Martin hold a blog tour with J.K. Rowling? No! Not even their publishers set up such things. Why? It doesn’t work.
Don’t believe it? Go and follow the mainstream authors and publishers, and look at their tweets, posts, and updates. Go look at their websites. Regardless of whether or not you think their published content is any good, it is an undeniable fact that the mainstream publishers and writers sell, at least on average, better than indie or self published writers, which means that their business model works, and their business model does not involve banding together.
They compete, and they promote competition. Perhaps no quite so intensely as Nintendo and Sega did in the past, but Simon and Schuster is not trying to give fans to or get fans from Penguin Random House.
Here’s the deal; before you are published, you do want to work with other writers, not to try and share fans—thinking that if that writer sells books, you can get their fans to buy your books—you engage with other writers just to view writing from a different perspective. Look at their brand, read their voice, check out their book covers, blog formats, etc. There’s a ton of stuff you can get from other writers, but you are not trying to get their fans, or pool fans between one another. The consumer world just doesn’t work that way, and as a writer, you are also a businessman, and you have to understand business.
Another factor of business is social media. As was stated earlier, the world has opened itself up to social connections, but you have to be…wait for it…sociable.
Retweeting, and setting up auto tweets, and auto posts is the wrong approach. It is certainly a time saver, but you should not be spending the bulk of your time on social media, or even promoting your work, anyway; you should be spending the bulk of your time reading, writing, editing, and discussing topics—connecting with humans as a human.
Be sociable. Engage with other readers. Right now, before writing your novel, make an account on Goodreads, FaceBook, Google+, LinkedIn, Twitter, Quora, Reddit, Medium, and have your own blog. Go to where the people are discussing topics you like.
Maybe, you like The Elder Scrolls. I do. I went and conversed with people who enjoyed The Elder Scrolls, and I just talked about the video games. I did not immediately try to monopolize the posts by telling everyone to drop what they were doing and come read my Skyrim fanfiction. I acted like a human being, and I discussed whatever the particular topic was. Then, when the opportunity presented itself, I let people know that I enjoyed Morrowind, Oblivion, and Skyrim so much, I went and wrote a fanfiction. I added that if anyone was interested, the link to the free book was available, and it worked; people came to read my story.
Maybe you like HarryPotter. Believe it; plenty of people are talking HarryPotter. Join groups dedicated to HarryPotter and discuss. Then, when the opportunity presents itself, you let people know you are also working on a HarryPotter fanfcition and would love some feedback.
This is how you benefit from social media. People think that they should use social media to send out an update from their blog, or send out a link to a buy page for a book. There are times to do that, but releasing those kinds of posts on a regular basis is not what sells books. It just doesn’t work that way.
Think about it. If a new, mainstream author emerged today, and you are on Twitter, and you see a retweet from someone you follow, which states: @JohnPWriter visit http://www.jpwriter.com for my new book: Mars Raiders, are you going to run out and buy the book? Why would you? Are you even going to click the link to see what the book is about?
Here’s the bigger question; what are the odds of you even seeing that tweet?
If you start your social media presence now, before writing your debut novel, you’re selling yourself, that’s all you’re trying to do. You are creating an online presence, and people will take you seriously because you are a real person who is interacting with other, likeminded people. Then, as you write your short stories or fanfiction, you can kindly, kindly, ask people to come look at your work, but only if the opportunity is there.
The great thing about a lot of social media sites is that you can ask the question. Something along the lines of the following makes for a great opener: I want to write a Harry Potter fanfiction, can someone provide me some feedback? Don’t expect everyone who likes HarryPotter to rush on over to your question and answer it, but don’t be surprised if people are interested either; everyone likes to talk about themselves and what they enjoy.
A great tweet might also read: @JohnPWriter I’m trying to finish my #HarryPotter #Fanfiction, all comments welcome visit http://www.jpwriter.com Thanks
Social media is extremely important, but 90% of writers are using it incorrectly. These posts, however, have not been designed to teach you the intricacies of using each social platform. There are numerous books written by numerous people, and everyone has their own take on how to optimize a Twitter presence, or a FaceBook author page, or a Google+ brand page. Feel free to buy those books, just be sure to check out the one and two star reviews, not only the five star reviews.
What needs to be considered is that, empirically speaking, if you send out a tweet, which has a shelf life of about six seconds, and that tweet states: http://www.jpwriter.com come check out my new #HarryPotter #fanfiction. No one is going to pay attention.
I can prove it.
Find your favorite, indie author who is claiming they’re earning a five figure income per month, and look at their tweets. Then, look at how many followers they have. They may have a million followers, but then look at the number of likes and retweets each tweet gets. For FaceBook and other platforms, look at how many likes, shares, and comments they have. In all likelihood, it’s very few.
On the rarest of occasion, you may come across the one person who is getting mass likes, retweets, shares, and comments, and if that’s the case, they have built their brand correctly, and in that case, you should scrutinize their tweets because the working formula is in there somewhere. Most people are trying to use social media to get people to view their book or website, when they should be using their book or website to get more followers. Most writers have it backwards.
I’ll be totally honest, I have few followers on Twitter, and I don’t use FaceBook; in the end, the numbers matter very little. Don’t believe that either? Go look at Penguin Random House’s Twitter account. Look at their tweets, and see how many likes and retweets they have. Look also at how many tweets they send out per day. Read their tweets carefully. You won’t see what you expect. They certainly sell books, though, don’t they? Social media numbers mean very little.
Here’s the math: if you send out a tweet with a shelf life of six seconds, very few people will see it unless it is consistently retweeted regardless of how many followers you have, but let’s assume that one million people see this magic tweet over the course of a day. Out of one million views, if no one retweets it—or even if it is the retweeting which garners this magic tweet one million views—out of those views, maybe 1% of people will be interested enough to click on the link. That means that only ten thousand people will view the linked page. If that page is a buy page on, say, Barnes and Noble, how many of those people, those ten thousand, will be readers, people looking to buy a book? How many will be people looking to buy a book of that genre, by you, a virtually unknown author?
How many people will be interested enough to look at the title, cover, and blurb? Maybe one percent? That means that of that ten thousand, one hundred people are likely to buy the book.
Hey, one hundred sales isn’t too bad, though, right?
Let me tell you; unless your tweet is magic, your tweet isn’t going to get a million views. Think about it. When you’re on Twitter, or which ever social media outlet you prefer, how many posts do you scrutinize? How many have links to pages? How many of those do you actually click? Where do you usually wind up? A website? A blog? How much scrutiny do you give then? Have you ever actually bought a book explicitly due to a Tweet? A mention on FaceBook? A post on LinkedIn?
Are you with me?
Social media is not used to sell books or even drive traffic to your site. Social media is used to engage, sociably, with likeminded people. King and Martin have a mess of followers on Twitter because people already know those guys exist. People—fans—will follow you after visiting your site, downloading your free, short story, reading your fanfiction, or purchasing your novel, not the other way around, so you have to understand what social media does; it gives people a chance to talk, to talk about what they enjoy, and if people enjoy reading the fantasy genre then talk to those people about the fantasy genre.
Yes, you do want to Tweet and post updates, which you have made to your blog or website, but if that’s all you do with social media, it won’t get you the results you’re expecting. Why would anyone want to retweet such a thing? What is there to entice someone to click on the link? Who cares that John P. Writer just released a new, blog post entitled: fat cash for fast cats?
Also, if other writers are consistently retweeting your tweets, won’t they be missing out on potential fans or sales? If you’re constantly retweeting other writers, won’t you be suffering the same? Well, yes and no; as was discussed, you aren’t getting sales from tweets anyway, but you’re definitely losing out on attention, so there will come a time to distance yourself from other writers, and we’ll dive into that a little bit more later on.
What is important to understand is that social media does not sell products, but it can certainly sell a brand. That brand is you, so be cute, be funny, be accessible, be present. You like cats? I love cats! Post cat memes, pictures, gifs, and videos to your social media accounts. Then, find a way to relate cats to your writing, book, blog, or site.
You can easily make a cat meme with your website on it. No, it won’t be a clickable hyperlink, but people will still see your website, or perhaps, the title of your book. Make a cat meme that says: Grumpy catwuvs Mars Raiders. Don’t you wuv grumpy cat?
Yes, it’s absolutely stupid, but it creates a mental link, a connection. People will associate something they know and love with something unfamiliar. After someone sees grumpy cat wuvving the title of your book or website a half a dozen times, they’re going to get curious.
Own a cat? Sweet! Snap a pic of your cat sleeping on your laptop, and make claims that Mrs. Whiskers if feeling left out because you’ve been writing so much.
Feel me?
This is business. This is marketing, and you can use social media to market your brand, but you cannot use social media to get new readers and sell books by simply auto tweeting: come check out my new #fantasy #adventure The Ring of Lords.
Yes, as with everything else, this is time consuming, and there are numerous variables, which you must calculate specifically for your title, audience, genre, etc. Social media is a powerful tool, but even the best Phillip’s head screwdriver is useless if all your screws are flatheads head, right? You have to use the proper tools properly, and I promise you, the number of followers you have on Twitter or any social media site does not equate to the number of visitors who will spend time on your site and subsequently buy your books.
So what sell books? Quality content and people. If people like you then they like your brand. If they like your brand they will discuss it with others through their social media accounts. This is why you haven’t written your novel yet. You are writing short stories and giving them away, so that you can learn what your audience likes. Then, you will write your fanfiction, and give that away, too. Then, when it’s time to write your novel, people will already be waiting for it. You will already have a better understanding on how to improve the quality of your writing, too.
It sounds like a great deal of effort. It is! It will pay off, though. Engage people who already enjoy what you enjoy. Build connections. Build your brand. Release quality content, and then people will sell your content for you.
You can’t possibly sell thousands of copies of your own books, but if you sell ten copies, and your fans talk about them, thus selling more copies, and then everyone is selling tens of copies of your books then suddenly everyone is buying your books. People, consumers, fans sell products, not social media.
Thanks, you guys have been great. I’m going to be releasing one more post in this series, so stay tuned. If you're interested in learning how to improve your content, read any of my "Editing" posts. Also visit the Editing Services tab.
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