Steven Lewis's Blog

Check out this LinkedIn post that Craig, a reader of the Taleist newsletter, screenshotted and sent to me. The post illustrates the dumbest possible way that any service provider can position themselves… Let’s translate that… 1 My NYC BigLaw friend bills at close to $2,000 an hour. My rate is less than a quarter of…

It used to be that you had to write notes from a book you were reading. Then it became easy to take pictures of a page with your phone, but those notes weren’t searchable. Now, taking notes from a book is as easy as… If you suspect you could be doing much more with ChatGPT,…

I’m taking Biscuit for his dawn walk yesterday when one of those leaflet boxes outside a shop caught my eye. This isn’t a shop on the main road; it’s a shop I don’t know on a backstreet in our suburb. The box catches my eye because it holds postcards with the headline “Oats & Libido”.…

Taking charge of your SEO sometimes feels like starting a jigsaw with a million pieces. Just when you think you’ve found the edges of search engine optimisation, the rules change. Finally, there might be an SEO tool that catapults you ahead — improved rankings without turning SEO into your second full-time job. Enter ChatGPT, an…

ChatGPT has launched custom instructions. Custom instructions in ChatGPT allow you to: Examples of using custom instructions in ChatGPT If you write for yourself, you could tell ChatGPT what sort of things you write about. For example: I am a travel journalist writing for a magazine audience about exciting destinations. or I am an intellectual…

Did you know that ChatGPT does more than write copy? You can have ChatGPT review your copy, too. The example in the video shows what happens when I asked ChatGPT to demonstrate by reviewing a poster written by my children for their school-holiday nail salon. After priming ChatGPT (priming is a crucial step that we…

ChatGPT is an artificial intelligence (AI) copywriter. As a copywriter (albeit a robot version), it can certainly speed up the website copywriting process. First, it helps to understand… What is ChatGPT? ChatGPT is a natural language processing model developed by OpenAI. Imagine it as a library of books that learned to talk in human-like text…

If you tweak your website or landing page to follow the seven tips in this guide, you’ll improve your conversion rate. More than simply increasing your conversion rate, you’ll likely be in the top 5% of sites in your industry. That means you’ll be doing a better job for customers than 95% of the competition…

Starting an online coaching business is an exciting venture. You’ve got the expertise, the drive, and the will to help others. But how do you make sure your voice rises above the noise? How do you reach those who could benefit from your coaching, and better yet, turn them into dedicated clients? The journey from…

AI copywriting effectively means working side-by-side with your AI copywriter. That means knowing how to prime the tool properly. In this video, Steven Lewis, a professional copywriter and AI copywriting expert, breaks down two emails side-by-side. Version A: Written by ChatGPT without proper priming. Version B: Written by ChatGPT with proper priming. The difference in…