Jonah Sachs

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Jonah Sachs


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Jonah Sachs is an author, speaker and viral marketing trailblazer whose work helped spur the 21st century values revolution. Sachs’ pioneering new approaches to digital media were critical in bringing the ideals of social change—such as equity, empowerment, responsibility, transparency, and advocacy—to the forefront of business and popular culture.

Average rating: 3.94 · 1,254 ratings · 136 reviews · 9 distinct worksSimilar authors
Winning the Story Wars: Why...

3.99 avg rating — 941 ratings — published 2012 — 14 editions
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Unsafe Thinking: How to be ...

3.85 avg rating — 259 ratings — published 2018 — 12 editions
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The Design Activist's Handb...

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4.16 avg rating — 57 ratings — published 2012 — 6 editions
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The New Possible: Visions o...

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3.58 avg rating — 52 ratings — published 2020 — 6 editions
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Measure what matters, unsaf...

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4.60 avg rating — 5 ratings
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(Winning the Story Wars: Wh...

0.00 avg rating — 0 ratings3 editions
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Emily and the Frog-tastic A...

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Alphabet Adventures

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A Day on the River

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Quotes by Jonah Sachs  (?)
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“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you can turn those values into a resonant moral of the story and create a story structure that will appeal to the heroic potential in your audiences. These models show us a clear alternative to the dark, limited view of human nature inspired by Freud and brought to the marketplace by men like Edward Bernays.”
Jonah Sachs, Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.”
Jonah Sachs, Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

“vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe your idea will sell itself if you can just reach out and tell people about it. You’re wrong.”
Jonah Sachs, Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

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