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Matt Britton

Goodreads Author

Born

The United States

Website

http://YouthNation.net

Twitter

MattyB

Genre

Business

Member Since

March 2015

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Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation.

Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with this rapidly evolving and highly elusive consumer.

Matt, 38, has grown MRY from a one-man startup to a company with over 400 employees worldwide.

In 2009, MRY was named the “Social Media Agency Of The Year” by Mashable.

In February 2010, MRY was named one of advertising’s 10 most in Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation.

Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with this rapidly evolving and highly elusive consumer.

Matt, 38, has grown MRY from a one-man startup to a company with over 400 employees worldwide.

In 2009, MRY was named the “Social Media Agency Of The Year” by Mashable.

In February 2010, MRY was named one of advertising’s 10 most innovative companies in the world by Fast Company.

In March 2011, MRY announced the launch and spin-off of CrowdTap, the world’s first on-demand brand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW. In July of 2011, CrowdTap announced $7MM Series A funding. In Decemer of 2011 Mashable named CrowdTap the up-and-coming social media service of the year,

In November 2011 MRY was acquired by LBi International for approx. $50 Million.

In December 2013 MRY was named “Digital Innovator Of The Year” by Mashable.

Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications.

Inc. Magazine listed MRY several times as one of the 500 fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.

Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.

Matt is a graduate of Boston University’s College of Communication. ...more

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Matt Britton’s books

Average rating: 3.73 · 81 ratings · 14 reviews · 1 distinct work

YouthNation: Building Remarkable Brands in a Youth-Driven Culture

3.73 avg rating — 81 ratings — published 2015 — 11 editions

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Why TV Would Break If There Were A Giant iPad To Hang On Your Wall

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Matt is Currently Reading

Matt Britton is currently reading

Things Fall Apart (The African Trilogy, #1)

by Chinua Achebe

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Sep 01, 2021 09:23AM

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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman (Goodreads Author)

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Apr 25, 2021 04:40PM

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From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

by Aaron Ross

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Dec 23, 2020 07:55PM

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Matt Britton has read The Paradise Problem by Christina Lauren (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Mar 23, 2026 05:35PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Paradise Problem by Christina Lauren. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Paradise Problem by Christina Lauren <iframe sandbox id="wrongBookKindlePreviewScreen">
Matt Britton rated a book it was amazing Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything by Matt Britton	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
I am admittedly biased as I wrote it but I am hoping that everyone who takes the time to read it themselves gets real value from Generation AI. The world is changing so fast and I a committed to helping parents and professionals future-proof themselv ...more
Apr 30, 2025 09:14PM · 2 likes · like · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Generation AI by Matt Britton. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Generation AI by Matt Britton <iframe sandbox id="wrongBookKindlePreviewScreen">

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