Mitt Ray's Blog
January 28, 2026
He Grew a Newsletter to 100K Once. Here’s How He’s Doing It Again
Josh Dorfman grew The Lazy Environmentalist Newsletter to 100,000 subscribers. And now he’s growing his second newsletter, Supercool, while running his company, Plantd.
So, I spoke to him about growing newsletters, podcasts, the environment, AI, and so much more.
In this episode you’ll discover…How Josh grew Lazy Environmentalist and is doing the same with SupercoolSeveral tech companies doing interesting things in the climate and environment spaceHow to grow podcasts, and newslettersAnd so much moreResources mentioned in this episode
The post He Grew a Newsletter to 100K Once. Here’s How He’s Doing It Again appeared first on .
September 28, 2025
Lessons Learned After Spending $300M on Ads: The Top 1% Media Buyer’s Playbook
What separates a top 1% media buyer who has one success story after another from those struggling to break even?
I was curious, so I invited David Schloss to the Scroll Halters podcast to tell us all about the latest ad strategies and funnels that are killing it for him and his clients.
He has been running digital ads since 2007, and since then, he has directly managed or overseen over $300 million in ad spend.
Do you want to generate over 3+ ROAS out of every ad campaign?
Here’s what David shared that will get most media buyers to change their approach to media buying…
In this episode, you will discover…What ad funnels are working right nowThe different types of ads that work on YouTube, TikTok, and FacebookWhat to do before you run a single cent on adAnd so much more…Resources mentioned in this episodeDavid Schloss LinkedIn Profile
David Schloss Facebook Profile
The post Lessons Learned After Spending $300M on Ads: The Top 1% Media Buyer’s Playbook appeared first on .
September 9, 2025
The Red Hot Strategy: How Understanding Ancient Female Hunter-Gatherer Psychology Can Boost Your Sales to Women Almost Overnight
When most people write copy for men or women, they just use the same templates, workflows, or “copywriting formulas”.
They have no idea that you need to adapt your copywriting approach based on whether you are writing for men or women. This is why many campaigns with products and offers that look good on paper repel half the target audience.
However, some companies understand that there are copywriters like Lorrie Morgan who specialize in writing for women. And she helps them attract all the women that their competitors are repelling.
You want to do the same?
So, I sat down with her for a quick chat on the Scroll Halters Podcast to learn the top secrets on writing copy for women….
In this episode, you will discover…How writing for women differs from writing for menThe psychological principles you must learnBooks and courses that helpAnd so much moreResources mentioned in this episodeRed Hot Copy Free Course For Writing for Women
Lorrie’s Newsletter
Marti Barletta: Marketing to Women
The post The Red Hot Strategy: How Understanding Ancient Female Hunter-Gatherer Psychology Can Boost Your Sales to Women Almost Overnight appeared first on .
August 3, 2025
How To Find A Good Fractional CMO (Plus What They Actually Do For Your Business)
The most important part of marketing is to know your audience better than they know themselves. The second one is to have a strategy that delivers a unique message to your audience at the right time.
Many people falter in the latter, so I invited Shaun Penrod on to The Scroll Halters Podcast to talk about how CMOs help build and execute successful marketing strategies for their clients.
In this episode, you will discover…What does a CMO doHow to get everything from strategy to attribution rightHow to find a good CMOAnd so much moreResources mentioned in this episode…Shaun Penrod’s LinkedIn Profile
The post How To Find A Good Fractional CMO (Plus What They Actually Do For Your Business) appeared first on .
August 2, 2025
SEO Agency Owner: The Taylor Swift Campaign That Broke the Internet & Got Instant Backlinks from New York Times, NBC News, & More
Most LinkedIn posts are more boring than watching paint dry. And they contain more plot holes than a Fast and Furious movie. But amongst all these posts, one person who continues to entertain and engage me with his LinkedIn posts is Fery Kaszoni.
I enjoy reading his SEO PR case studies and watching his funny videos. So, I invited him on the Scroll Halters podcast so he could share how he consistently helps his clients get such amazing results. And for some reason, he said yes…
In this video, you will discover…How to turn free government data into viral storiesHow to use reactive PR to land links in NBC News, The Daily Mail, and so many other publicationsHow to pitch your stories to journalistsThe best tools for PR link buildingAnd so much morehttps://open.spotify.com/episode/4C94... mentioned in this episodeFery’s Agency Search Intelligence Limited
The post SEO Agency Owner: The Taylor Swift Campaign That Broke the Internet & Got Instant Backlinks from New York Times, NBC News, & More appeared first on .
Stop Waiting 6 Months for SEO Results: This Ecommerce SEO Expert Shows How to Get Traffic in Weeks
Peter Rota has built a massive following on LinkedIn, dishing out helpful no-filter SEO tips. I recently had a chat with him on the Scroll Halters Podcast to learn more about technical SEO and SEO for ecommerce stores. In this episode, he busts some of the top SEO myths and shares what actually works with SEO in 2025.
In this episode, you’ll discoverThe top SEO mythsHow SEO agencies scam their clientsHow to get SEO results in weeks instead of monthsHow to use AI for SEOAnd so much morehttps://open.spotify.com/episode/6Wdr... mentioned in this episodeThe post Stop Waiting 6 Months for SEO Results: This Ecommerce SEO Expert Shows How to Get Traffic in Weeks appeared first on .
July 4, 2025
Cognism Ditched TOFU Marketing and Hit $441,000 with SEO and CRO (The Money Keyword Method)
The Cognism blog was generating traffic, but not enough revenue. So, Joe Barron and his team decided to focus on BOFU content, SEO, and CRO. This helped them make $441,000 in one year with just organic search traffic.
In this video, Joe shares how he and his team achieved this feat…
In this episode, you’ll discoverThe types of BOFU content that generate salesHow they write this BOFU contentHow to couple content marketing CRO with SEOCognism’s backlink strategyAnd so much moreResources mentioned in this episode
The post Cognism Ditched TOFU Marketing and Hit $441,000 with SEO and CRO (The Money Keyword Method) appeared first on .
June 30, 2025
The Fatal YouTube Mistake That Destroyed a Million-Subscriber Channel
Samer Itani has had a ton of success with YouTube. He’s built channels and grown his own channels, and he also helps a lot of YouTubers grow theirs.
In this interview, he talks about a common mistake that most YouTubers make and how it destroys their channel’s growth.
In this episode, you will discoverThe #1 mistake that destroys YouTube channelsHow to fix itWhy you should have two different channels for each topic/brandStories and case studiesAnd so much moreResources mentioned in this episode
The post The Fatal YouTube Mistake That Destroyed a Million-Subscriber Channel appeared first on .
Overwhelmed by Leads, Samantha North Built This System to Fix It (And Now Helps Others Do the Same)
Samantha North had a robust SEO strategy that brought in a ton of organic leads. More than she could handle! So, she built an AI system to automate that part of the business.
That system is doing so well for her that she is helping other businesses do the same.
In this video she breaks down both her organic methods for generating leads and her AI system for capturing and converting them…
In this episode, you will discover…How Samantha uses SEO and LinkedIn to generate leadsHow she built her AI systemThe top AI tools And a lot moreResources mentioned in this episode
The post Overwhelmed by Leads, Samantha North Built This System to Fix It (And Now Helps Others Do the Same) appeared first on .
June 20, 2025
How Marco Bucci Got 926K Subscribers Without Playing the YouTube Game Now Makes More Selling Courses
Marco Bucci grew to 926,000 YouTube subscribers all by himself. Seriously, it is just him and his wife running the account.
In this episode of Scroll Halters, he sat down with me to talk about how he creates content for his YouTube channel and Instagram and the different strategies he uses to grow his account. He also shares how he monetizes his YouTube account to make money with courses and coaching.
In this episode, you will discoverHow to create YouTube content that gets viewedHow Marco Bucci grew to 926,000 subscribersHow to monetize your social media followingAnd so much moreResources mentioned in this episodeThe post How Marco Bucci Got 926K Subscribers Without Playing the YouTube Game Now Makes More Selling Courses appeared first on .
