Daymond John’s Followers (216)

Daymond John

Born

in New York City, The United States

February 23, 1969

Website

http://www.daymondjohn.com/

Twitter

TheSharkDaymond

Genre

Business

edit data

A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.

Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel s A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.

Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.

Daymond grew up in the community of Hollis, Queens, quickly becoming known as the birthplace of the new genre of music called Hip-Hop, with acts like RUN DMC and Salt-N-Peppa rapidly making names for themselves. Being surrounded in this influential neighborhood helped spur the inspiration for his clothing line that would ultimately change the fashion world.

His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens one day, and made $800 in just a few hours. There was a buzz about Daymond’s products that simply could not be ignored.

Based on that early success, Daymond recruited some of his neighborhood friends and FUBU was born. They created a distinctive logo and began sewing the FUBU logo on all sorts of apparel, including hockey jerseys, sweatshirts and t-shirts. The brand hit a tipping point when Daymond convinced Hollis native and Hip-Hop superstar, LL Cool J, to wear FUBU for a promotional campaign. This was the catalyst behind the entire Hip-Hop community supporting the new brand and instantly giving it credibility. In need of start-up capital to keep up with demand, Daymond and his mother mortgaged the home they collectively owned for $100,000. Soon, the home was turned into a makeshift factory and office space.

FUBU gained even more nationwide exposure when Daymond and his partners traveled to the industry trade show Magic in Las Vegas. Despite not being able to afford a booth at the event, the FUBU team showed buyers the distinctively cut, vibrantly colored sportswear in their hotel room. The company came back to Queens with over $300,000 worth of orders. FUBU soon had a contract with the New York City-based department store chain Macy's, and it began expanding its line to include jeans and outerwear. A distribution deal with Korean electronics manufacturer Samsung allowed their designs to be manufactured and delivered on a massive scale. With the brand transcending into the mainstream markets, FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer sportswear labels such as Donna Karan New York and Tommy Hilfiger.

In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights.

Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made D ...more

Combine Editions
Daymond John’s books

Average rating: 3.88 · 7,373 ratings · 713 reviews · 30 distinct works • Similar authors

	The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage by Daymond John, Daniel Paisner (Goodreads Author) 3.89 avg rating — 3,553 ratings — published 2016 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life by Daymond John, Daniel Paisner (Goodreads Author) 3.81 avg rating — 1,702 ratings — published 2018 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Powershift: How to Master the Three Prongs of Influence to Close Any Deal and Achieve Any Outcome 3.89 avg rating — 331 ratings — published 2020 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Founding FUBU 3.94 avg rating — 248 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Series) by Daymond John, Daniel Paisner (Goodreads Author) (Contribution by) 3.94 avg rating — 221 ratings — published 2010 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle by Daymond John, Daniel Paisner (Goodreads Author) 3.94 avg rating — 215 ratings — published 2007 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Little Daymond Learns to Earn by Daymond John, Nicole Miles (Goodreads Author) (Illustrator) 3.85 avg rating — 115 ratings — published 2023 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome by Daymond John, Daniel Paisner (Goodreads Author) 4.04 avg rating — 27 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Persiste y triunfaras / Rise and Grind: Supérate y construye una vida llena de éxitos y recompensas / Outperform, Outwork, and Outhustle Your Way to a ... and Rewarding Life 4.25 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Sức mạnh của sự túng quẫn : khi rỗng túi, nghèo đói sẽ tạo động lực lớn giúp bạn thành công by Daymond John, Thu Hà dịch, Daniel Paisner (Goodreads Author) really liked it 4.00 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Daymond John…

Quotes by Daymond John (?)

“Life is a cruel teacher. She loves to give you the test first and the lesson later.”
― Daymond John

20 likes

“The easiest thing to sell is truth.”
― Daymond John, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

tags: business, marketing, sell, truth

10 likes

“Life is like business, 20% of what happens to you is 80% of how you react.”
― Daymond John

tags: shark-thank

8 likes

See all Daymond John's quotes »

Topics Mentioning This Author

topics	posts	views	last activity
Booktastic Bookah...: About You Part 3 2018	2	8	Dec 30, 2017 05:29PM
The Challenge Fac...: January TCF Monthly Challenge	38	120	Feb 06, 2018 03:43PM
The Challenge Fac...: Hooray for Technology! E-Reader Challenge-January Edition	20	56	Feb 09, 2018 05:04AM
2026 Reading Chal...: Richo's Challenges to Get to 1,000 Books	83	456	Oct 28, 2018 05:12AM
Nothing But Readi...: Level 1 of the Serious Reader Challenge for 2018	243	807	Dec 19, 2018 08:24PM
2026 Reading Chal...: Richo's 365 books for 2018	944	647	Jan 06, 2019 03:57AM
Goodreads Librari...: Combine author profiles, Update bio & More	3457	824	Oct 06, 2025 07:44AM

More…

Is this you? Let us know. If not, help out and invite Daymond to Goodreads.

Daymond John’s Followers (216)

Daymond John

Combine EditionsDaymond John’s books

Topics Mentioning This Author

Combine Editions
Daymond John’s books