Jeff Gothelf

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Jeff Gothelf


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In a world of continuous change, improvement and optimisation the delivery of products to market is no longer the right measure of success. Instead we must focus on outcomes — meaningful changes in human behavior — to tell us if we’ve delivered anything valuable to our customers.
I teach executives and teams — through remote training, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create a customer-obsessed culture based in humility and agility that continuously improves their products and services and the way they work.
I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. My most recent book is called Forever Employable: How to stop looking for work and let your next job
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Quotes by Jeff Gothelf  (?)
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“Our goal is not to create a deliverable, it’s to change something in the world — to create an outcome.”
Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.”
Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.”
Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience



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