Jeremiah Moon's Blog

Somewhere between draft two and draft three, a strange thing happened.

I set The Invisible People and The Entangled side by side on my desk… and realized Book 2 looks like it could bench-press Book 1.

That slightly terrifying brick you see in the photos? That’s the first full proof of The Entangled—the “bigger, badder, and book-two-er” continuation of Ava’s story. I’m currently deep in Round 3 of edits: tightening sentences, sharpening character arcs, and sweeping up all the narrative glass I broke while smashing reality… again.

A Quick Look Back at Book One

If you’re new here, The Invisible People is my strange little “what if reality could be edited?” novel that somehow wandered out into the world and started getting noticed.

BookLife by Publishers WeeklyJeremiah Moon called it an “alarmed and humane science-fiction debut” that “tackles pressing issues of memory, trauma, and truth in an age when even reality itself can be manipulated.”

That’s still the beating heart of this series: memory, identity, and what happens when the people in power can hit delete.

What to Expect From Book Two

No spoilers, but here’s what I can safely say without Equinox redacting this post:

The world gets wider and weirder. The cracks you glimpsed in Book 1? We’re walking straight into them.

You’ll spend more time inside the minds of characters you only glimpsed before.

The moral lines blur. The question isn’t just “What’s real?” anymore, but “What are you willing to erase to survive?”

If Book 1 asked, “What would it mean to relinquish our painful memories and traumas?” (as BookLife so kindly highlighted),

Book 2 asks, “What happens when someone else decides which version of you is allowed to exist?”

Echo Readers: I Need You Again

I’m planning to open ARCs—and a small batch of physical copies—for my Echo Readers before Christmas (timeline gods, be kind).

If you’re new to the term, an Echo Reader is my name for those of you who:

Read early

Leave honest reviews

Talk about the book in your corners of the internet

And let the story echo outward into other minds

Your reviews and word-of-mouth are the reason The Invisible People found readers who message me things like, “I stayed up until 3 a.m. and now I question everything, thanks.” That’s the good stuff.

How to Get Involved

If you’d like a chance to be an Echo Reader for The Entangled:

Add The Entangled to your Goodreads shelves (TBR, sci-fi, psychological thriller—stack it wherever it fits).

Make sure you’ve read The Invisible People first—Book 2 does not hold your hand with a recap.

Drop a comment on this blog post letting me know you’re interested, and I’ll share details as we get closer.

I can’t promise I’ll have a physical copy for everyone, but I’ll do my best to spread them across timelines.

Thank You

Seeing these two books side by side is surreal. Not that long ago, The Invisible People was just a wild note on my phone. Now Book 2 is thick enough to stop a small-caliber bullet and I’m arguing with my characters about who gets more page time.

Thank you for reading, reviewing, recommending, and generally fueling this universe with your time and attention. Every rating, every review, every message—those are the echoes that keep this world alive.

More updates soon. For now, I’m diving back into the edits before Equinox notices how much I’ve revealed.

Stay strange,
Jeremiah Moon

If you’re an indie author just diving into Amazon Ads, you’ve probably done what I did at first — launch an ad, check it the next day, panic when there are no sales, and start tweaking everything.

The problem? Every time you adjust your keywords, bids, or ad copy, you reset the learning process.

What Amazon doesn’t tell you is that their algorithm needs 7–10 days of uninterrupted data before it can even begin optimizing your ads. That first week isn’t about sales — it’s about teaching the machine who your readers are.

What the “Learning Phase” Actually Means

Keywords — which searches trigger your ad
Placements — where it shows up
Audiences — who clicks and who buys

During this phase, it’s experimenting. When you touch the ad too early — changing bids or targeting — you erase its memory. It starts over like a goldfish with amnesia.

Why New Authors Waste So Much Money

Increase bids to “force” impressions
Add more keywords to “cast a wider net”
Rewrite ad copy to “grab attention”

The result? Constant resets. Your campaign never matures enough for Amazon to find your buyers. Think of it like baking bread — if you keep opening the oven, it never rises.

The Reality: Ads Need to Breathe

Which keywords bring actual buyers (not just browsers)
Where your CPC (cost per click) stabilizes
How your ACOS (ad cost of sale) begins to drop

That’s when your data becomes meaningful — and profitable decisions can finally be made.

The Three Golden Rules

Let it learn (no edits for at least 10 days).
Separate Kindle and paperback campaigns.
Duplicate to test — don’t edit a running ad.


Indie Author FAQs: The First 14 Days

How much should I spend while it learns?

Treat it like paid market research. Spend $1–$5/day per ad for 10–14 days.

$1/day = slow data. $3–$5/day = balanced. $10+/day = faster but riskier if untested. Separate Kindle and paperback campaigns.

Should I run multiple ads at once?

Not at first. Multiple ads split your data and slow learning. Start with one campaign per format, let them stabilize, then expand.

What happens if I change something mid-learning?

You reset the campaign. If you must test something, duplicate the ad and let the original run untouched.

When can I judge performance?

After 10–14 days or ~15–20 clicks per ad. That’s when CTR, CPC, and ACOS stabilize enough to make decisions.

How do I know if it’s working?

Early signals: CTR 0.3–0.5% is solid for fiction; CPC under $0.50 is healthy; sales can lag a few days after clicks.

Is there a simple budget formula?

Daily Budget = $3 × Number of Formats × 10 Days.

Example: 1 Kindle + 1 Paperback ≈ $60 total learning investment.

Mindset Shift: Data Before Dollars

Don’t treat ads as gambling; treat them as education. Your goal isn’t to win clicks — it’s to understand your readers’ behavior and learn what cover, blurb, and keywords convert browsers into buyers.

The Takeaway

Your first week isn’t wasted — it’s tuition. Your second week is data. Your third week is where profit begins. If you have the patience to let Amazon learn, you’ll outperform 90% of authors who don’t.

📚 Jeremiah Moon is the author of The Invisible People and creator of the Quantum Seed Theory universe.

🌐 Visit JeremiahMoon.com for books, trailers, and updates.

I once walked past a man sitting on a curb outside a donut shop.
He was hunched forward, surrounded by plastic bags and silence, utterly still—like someone the world had already forgotten. In my hands, I held a dozen donuts and a box of coffee for some real estate associates I barely knew. Professional networking. A gesture of courtesy.
I saw him for only a second… and kept walking.
But halfway to my car, something stopped me cold. It wasn't guilt. It was clarity. I had just assigned value to two very different people. I deemed my colleagues worthy of warmth, sugar, and time. And this man? I had instinctively decided he was less. Less deserving. Less human.
That realization unraveled me.
I turned around, bought more donuts and fresh coffee, and handed them to him without a word. He looked up, nodded slightly, and disappeared down an alley—becoming invisible again.
That moment never left me.
The Invisible People was born from that collision between instinct and conviction. It's fiction—a sci-fi mystery with shadow corridors and unseen forces—but its heartbeat is real. It asks: What if those we ignore were not just forgotten but taken, absorbed into something larger? What if their invisibility had a cost for us all?
The truth is, invisibility is rarely about the unseen. It's about the unacknowledged. We learn to slide past those who make us uncomfortable—veterans with cardboard signs, mothers with children huddled outside bus stations, elderly men sitting alone on park benches. They fade from our awareness not because they cease to exist, but because we choose not to look too long.
Writing this book forced me to look closer. To remember. To ask uncomfortable questions about how we assign worth to one another.
The invisible people are still here. This story is my way of making sure we see them.
— Jeremiah MoonThe Invisible People

“Llegan en silencio, pero regresan con voces que no son suyas.”

Me complace anunciar que Los Invisibles—la edición en español de The Invisible People—muy pronto estará disponible en formato tapa blanda. Con este lanzamiento, más lectores podrán adentrarse en las sombras de la ciudad, donde los olvidados y los invisibles están desapareciendo… solo para regresar convertidos en algo distinto.

Para quienes aún no conocen la historia: seguimos a Ava Chen, una experiodista que no puede ignorar las desapariciones a su alrededor. Personas que la sociedad ha pasado por alto—vecinos en el límite, rostros que ves cada día—desaparecen en silencio. Cuando regresan, están limpios, cambiados, y escalofriantemente irreconocibles.

Mientras Ava investiga, descubre la verdad: la realidad misma está siendo reescrita por fuerzas que actúan más allá de lo que podemos percibir.

Esta edición en tapa blanda de Los Invisibles no es solo una traducción. Es una invitación para los lectores hispanohablantes a unirse al universo de la saga The Invisible People—un mundo que combina ciencia ficción, conspiración y suspenso psicológico en una sola pregunta inquietante:

👉 ¿Qué sucede cuando las personas que la sociedad ignora dejan de ser ellas mismas?

Gracias a todos los que han apoyado este proyecto—desde los primeros lectores hasta quienes han compartido el libro. Su apoyo ha hecho posible que esta historia llegue a más estantes, a más manos y ahora a más idiomas.

El libro en tapa blanda estará disponible a nivel mundial a través de Amazon y otros distribuidores. Compartiré los enlaces en cuanto estén activos. Hasta entonces, recuerden la frase que lo inició todo:

“No los viste antes. No los reconocerás ahora.”

—Jeremiah MoonJeremiah MoonLos Invisibles

Los Invisibles: Edición en español (The Invisible People — Libro 1)“They come in silence, but they return with voices not their own.”

I’m excited to share that Los Invisibles—the Spanish edition of The Invisible People—will soon be available in paperback. This release means more readers can step into the shadows of the city, where the forgotten and unseen are vanishing… only to return as something else.

For those unfamiliar, this story follows Ava Chen, a former journalist who can’t ignore the disappearances happening around her. People society has overlooked—neighbors on the edge, faces you pass every day—are quietly erased. When they come back, they’re clean, different, and chillingly unrecognizable. As Ava digs deeper, she discovers the truth: reality itself is being rewritten by forces working just beyond the edge of perception.

This paperback edition of Los Invisibles is more than just a translation. It’s an invitation for Spanish-speaking readers to join the world of The Invisible People series—a world that blends science fiction, conspiracy, and psychological suspense into one relentless question:

👉 What happens when the people society ignores stop being themselves?

Thank you to everyone who has supported this journey—from early readers to those who’ve spread the word. Your encouragement has helped bring this book to more shelves, in more hands, across languages.

The paperback will be available worldwide through Amazon and major distributors. I’ll share links as soon as they go live. Until then, remember the tagline that started it all:

“You didn’t see them before. You won’t recognize them now.”

—Jeremiah Moon

When I sat down to write The Invisible People, it wasn’t just a story about suspense and science fiction—it was about the hidden patterns in life that we don’t always see. Moments when reality feels like it skips a beat, when something doesn’t quite fit, and you’re left wondering if the world just glitched.

That question—what if the people we overlook aren’t gone, but rewritten—was the spark that grew into my debut novel. It’s a story about identity, memory, and the unseen forces working at the edges of our world. Writing it taught me as much about myself as it did about the characters.

This blog will be my place to share more of those stories at the edge of reality. Expect reflections on the writing process, the real-world science and philosophy that inspire my fiction, and updates on where the series is headed next. If you’ve ever had a moment that felt like a glitch in your own life, you’ll feel right at home here.

Have you ever experienced a moment that felt like a glitch in reality? Share it in the comments—I’d love to hear your story.