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Gavin McMahon

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Gavin McMahon

Goodreads Author


Born
London, The United Kingdom
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March 2012

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Gavin McMahon builds things. Once, it was submarines, sports cars, and steel plants—big, complex systems built on logic and precise plans. But plans have a funny way of falling apart when people get involved.

As Gavin tried to figure out why, one truth became clear: People don’t move without a story. Business is more than just strategy and execution—it is persuasion and inspiration too. So he switched gears, traded engineering for business, and earned an MBA in Innovation, Strategy & Information Technology from the Institute Theseus in France.

Today, as CEO and co-founder of fassforward, he helps companies shape strategy, leadership, and culture through storytelling. Over the years, he’s worked with some of the world’s biggest brands and lear
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Average rating: 4.96 · 140 ratings · 13 reviews · 3 distinct worksSimilar authors
Story Business: Why Stories...

4.96 avg rating — 139 ratings4 editions
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Story Business: Why Stories...

it was amazing 5.00 avg rating — 1 rating
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Story Business: Why Stories...

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Revenger by Alastair Reynolds
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Story Business by Gavin McMahon
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I wrote it. So my story is it's good, and I am sticking to that. ...more
Story Business by Gavin McMahon
"My take on Story Business by Gavin McMahon

Have you ever started to read a book and early on you realise it’s not for devouring in one go but for a much slower degustation experience?

And how often is that book a business book?

This was my experience p" Read more of this review »
Story Business by Gavin McMahon
"Coming from a career on Wall Street, I thought storytelling was something we did with our kids. It certainly wasn’t a capability I thought that was essential for success in business.

Gavin McMahon opened my eyes to how it is not only an essential indi" Read more of this review »
Story Business by Gavin McMahon
" Thanks, Steve! Made my day. ;-) "
Story Business by Gavin McMahon
"I have selected this book as Stevo's Business Book of the Week for the week of 2/22, as it stands heads above other recently published books on this topic."
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