Douglas Van Praet’s Followers (3)

Douglas Van Praet

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Douglas Van Praet’s books

Average rating: 3.94 · 341 ratings · 24 reviews · 2 distinct works • Similar authors

	Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing 3.94 avg rating — 340 ratings — published 2012 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Reprint edition by Van Praet, Douglas (2014) Paperback liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Douglas Van Praet (?)

“The best way to build rapport with people or companies is to share in their beliefs and behaviors. When we don’t mesh with someone, when he or she rubs us the wrong way, or when we don’t aspire to the same values and passions, we routinely dismiss that person, just as we reject brands that are out of sync with our own lives.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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“senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information! Which”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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“The future of marketing and branding depends on our capability to shift from this competitive mindset to a creative mindset. We need to live in the conscious presence of the frontal lobe, the part of the mind that doesn’t fear that the other guy will steal our slice of the market share pie, but envisions ways to bake a bigger pie.”
― Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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