Marina Gorbis's Blog
April 20, 2026
When Apologizing to Customers Hurts More Than It Helps
New research finds that it can quietly damage customer loyalty.
Leaders, Treat Resistance to Change as Valuable Data
Don’t dismiss it as kneejerk pushback.
April 17, 2026
The AI Leadership Imperative
Companies that successfully integrate AI will prioritize leading human-centric transformation.
Research: What China’s AI Agents Reveal About the Future of Commerce
As AI starts making purchasing decisions for people, companies must compete to be selected by agents, not just noticed by customers.
5 Questions Leaders Should Ask Before Turning to Fractional Work
It can offer diversified income streams, more autonomy, and improved work-life balance.
April 16, 2026
When Your Ambition Starts to Exhaust You
Five questions to help you recalibrate.
April 15, 2026
Scaling a Business Beyond the Family Playbook
A conversation with HBS senior lecturer Henry McGee and CEO Jessica Johnson-Cope about the challenges that come with expanding a multigenerational business in new directions.
Why Companies That Choose AI Augmentation Over Automation May Win in the Long Run
While automation promises quicker returns, it may ultimately lead to decline.
When Creating an AI Strategy, Don’t Overlook Employee Perception
Automation and augmentation send very different messages to the people on the front line.
Marina Gorbis's Blog
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