Heike Yates

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Heike Yates

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January 2025


Heike Yates is a midlife fitness expert and author of Pursue Your Spark, who helps women navigate the in-between season of life—when what used to work no longer fits, and starting over doesn’t feel right either.

With more than 40 years in the fitness and wellness industry, Heike has seen this moment again and again. A former bodybuilder, ultra-marathoner, and Ironman competitor, she built her early success on discipline, structure, and pushing through.

Until midlife asked something different.

The routines stopped working. The motivation shifted. And the question became: If I can’t keep doing what I’ve always done… then what now?

Most women think they need more discipline. Heike shows them they need a different approach.

That question changed the
...more

Average rating: 4.9 · 10 ratings · 6 reviews · 2 distinct works
Pursue Your Spark: Your Gui...

4.90 avg rating — 10 ratings2 editions
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* Note: these are all the books on Goodreads for this author. To add more, click here.

Why Women in Midlife Keep Resetting Their Goals

Stop starting over every Monday. I know that sounds simple, but so many women in midlife keep getting stuck in the exact same cycle. You miss a few workouts, your routine gets interrupted, life gets busy, and suddenly it feels easier to restart than continue.

So you make a new plan.
You promise yourself this time will be different.
And you begin again.

But a few weeks later, you end up right back wher Read more of this blog post »
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Published on May 21, 2026 14:39 Tags: fitness, goalsetting, habits, midlife

Heike’s Recent Updates

"Stop starting over every Monday. I know that sounds simple, but so many women in midlife keep getting stuck in the exact same cycle. You miss a few workouts, your routine gets interrupted, life gets busy, and suddenly it feels easier to restart th..." Read more of this blog post »
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The New Relationship Marketing by Mari Smith
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The Compound Effect by Darren Hardy
The Compound Effect
by Darren Hardy (Goodreads Author)
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Phrases That Sell by Edward Werz
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Tribes by Seth Godin
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One Perfect Couple by Ruth Ware
One Perfect Couple
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The Midnight Feast by Lucy Foley
The Midnight Feast
by Lucy Foley (Goodreads Author)
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The Compound Effect by Darren Hardy
The Compound Effect
by Darren Hardy (Goodreads Author)
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Wrong Place Wrong Time by Gillian McAllister
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Phrases That Sell by Edward Werz
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