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Heike Yates

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Heike Yates is a midlife fitness expert and author of Pursue Your Spark, who helps women navigate the in-between season of life—when what used to work no longer fits, and starting over doesn’t feel right either.

With more than 40 years in the fitness and wellness industry, Heike has seen this moment again and again. A former bodybuilder, ultra-marathoner, and Ironman competitor, she built her early success on discipline, structure, and pushing through.

Until midlife asked something different.

The routines stopped working. The motivation shifted. And the question became: If I can’t keep doing what I’ve always done… then what now?

Most women think they need more discipline. Heike shows them they need a different approach.

That question changed the
...more

Average rating: 4.75 · 12 ratings · 6 reviews · 2 distinct works
Pursue Your Spark: Your Gui...

4.73 avg rating — 11 ratings — 2 editions
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Why Midlife Fitness Feels Harder Than It Used To (And What to Do Instead)

If your midlife fitness journey feels harder than it used to, you’re not imagining it. One week, you’re feeling strong, consistent, and encouraged. Next, it seems like you’ve lost all your momentum. Nothing dramatic happened, yet you’re left wondering what went wrong.

For many women, this is the moment they begin questioning themselves. They assume they’ve lost their discipline or motivation. In re Read more of this blog post »
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Published on September 27, 2026 09:29 • Tags: exercise, fitness, midlife, mindset, women-over-50

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Think Local Sell Global by Penny C. Sansevieri
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The Atomic Habits Daily Calendar by James Clear
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Another Name for Red by Amber Blaeser-Wardzala
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Miss Wolcott's Ghost by Louise Penny
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"If your midlife fitness journey feels harder than it used to, you’re not imagining it. One week, you’re feeling strong, consistent, and encouraged. Next, it seems like you’ve lost all your momentum. Nothing dramatic happened, yet you’re left wonde..." Read more of this blog post »
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A Knock at Midnight by Brittany K. Barnett
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"One year ago, Pursue Your Spark was released into the world. Since then, I've heard from women who told me the book helped them feel seen, understood, and hopeful about what's possible in midlife. To celebrate its first birthday, the Kindle edit..." Read more of this blog post »
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The Summer that Melted Everything by Tiffany   McDaniel
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