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Leora Halpern Lanz

Goodreads Author

Born

in New York City , The United States

Website

https://www.leoralanz.com

Genre

Nonfiction, Business

Member Since

March 2024

URL

https://www.goodreads.com/leoralanz

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Some people map out their careers with precision, but mine has been guided by a willingness to embrace opportunities and a deep belief that happiness matters more than anything else. Financial success was never my primary driver; I focused on creating value for others and finding joy in my work. It was the satisfaction of contributing alongside individuals I respect in an industry I love that mattered most. For me, it’s about the experiences, the people, and the trust built along the way. It’s also about self-respect and integrity.

My journey in hospitality began in high school with a summer internship on the hospitality training team for the now-shuttered restaurant brand, Beefsteak Charlie’s. Does anyone remember the all-you-can-eat salad Some people map out their careers with precision, but mine has been guided by a willingness to embrace opportunities and a deep belief that happiness matters more than anything else. Financial success was never my primary driver; I focused on creating value for others and finding joy in my work. It was the satisfaction of contributing alongside individuals I respect in an industry I love that mattered most. For me, it’s about the experiences, the people, and the trust built along the way. It’s also about self-respect and integrity.

My journey in hospitality began in high school with a summer internship on the hospitality training team for the now-shuttered restaurant brand, Beefsteak Charlie’s. Does anyone remember the all-you-can-eat salad bar and the all-you-can-drink sodas? I had so much fun learning about service and making employees and customers happy. Throughout college, my “work-study” financial aid job was as a server, host, busser, and stock person at an on-campus restaurant, where I enjoyed the team synergy that created a beautifully choreographed flow of service.
During graduate school, I held two internships simultaneously—one with the newly opened Four Seasons Hotel on the Boston Common and the other with the city's destination marketing agency (the latter thanks to a successful group project from school).
Those experiences shaped my understanding of hospitality and the power of relationships.

Years later, former mentors from the Four Seasons called me with an opportunity that changed everything: a move from Boston to New York City, where I took on marketing and branding challenges I never could have imagined.

Leading public relations efforts for the rebranding and repositioning of the ITT Sheraton Hotels of New York City was an incredible learning experience. Working daily with sales and operations colleagues, managing crisis situations, and occasionally engaging with VIPs and celebrities taught me the nuances of marketing communication and the importance of working “on property.”

After nearly a decade in New York, I spent 15 years at the global hospitality consulting firm HVS as the Global Director of Marketing & Communications. For 14 of those years, I also wore two hats, spearheading the marketing efforts for clients in the Americas and the Caribbean. I managed branding, social media, and conference marketing while advising hotel owners and hospitality services.

I later launched LHL Communications, helping hotels, restaurants, and tourism organizations sharpen their branding and digital strategies through content creation, storytelling, and strategic consulting.

Perhaps the biggest surprise of my career has been teaching. What started as a temporary gig at Boston University’s School of Hospitality Administration evolved into a long-term relationship, proving that unexpected turns can lead to fabulous new destinations. As an Associate Professor of the Practice, I developed and teach courses on Experiential Marketing and Hospitality Digital Marketing Strategies. Working with students eager to shape the future of hospitality is both inspiring and humbling. I’ve developed a reputation for “tough love” in the classroom, setting high expectations while nurturing their growth and success.

My teaching experiences shaped this book, Developing Your Marketing Mindset: Real-World Lessons from Hospitality, which explores the principles behind a hospitality-driven marketing mindset, encouraging critical and strategic thinking. In the forthcoming follow-up to this book Elevate Your Marketing: Inspired by Hospitality, we build on that foundation, furthering practical applications, sharing real-world examples, and highlighting technical approaches to thinking like a marketer.

I strive to give back to the industry that has given me so much. I am a founding board member of the non-profit Center for Responsible Hospitality and a member of the International Society of Hospitality Consultants and the Ho ...more

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Leora Halpern Lanz’s books

Average rating: 4.8 · 5 ratings · 1 review · 2 distinct works • Similar authors

	Developing Your Marketing Mindset: Real-World Lessons from Hospitality (Marketing Mindset Series) 4.80 avg rating — 5 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Mindset in Motion: Inspired by Hospitality (Marketing Mindset, #2) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Leora Lanz has read Marketing Mindset in Motion: Inspired by Hospitality (Marketing Mindset Series Book 2) by Leora Lanz	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Mar 27, 2026 06:05PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Marketing Mindset in Motion by Leora Lanz. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Marketing Mindset in Motion by Leora Lanz <iframe sandbox id="wrongBookKindlePreviewScreen">
Leora Lanz is now following Leora Lanz Author of Marketing Mindset in Motion: Inspired by Hospit...
Mar 07, 2026 08:10AM · like
Leora Lanz made a comment in the group Passionate Hospitality Executives — Has anyone else read Keith McNally's memoir, I Regret Almost Everything? topic " It' really well written. I hear him so clearly. Loved how his voice comes through so well... ...more "
Oct 12, 2025 11:50AM
Leora Lanz joined the groups Passionate Hospitality Executives and Passionate Hospitality Executives
Oct 12, 2025 11:43AM
Leora Lanz rated a book it was amazing Developing Your Marketing Mindset: Real-World Lessons from Hospitality (Marketing Mindset Series) by Leora Halpern Lanz (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Aug 24, 2025 07:04PM · 1 like · like
Leora Lanz answered Goodreads's question: What books are on your summer reading list this year? This answer contains spoilers… (view spoiler)
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Leora Lanz rated a book really liked it I Regret Almost Everything by Keith McNally	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
As someone who’s going through a very bittersweet period of grief blended with wonderful joys —- and who also just loves biographies AND learning more and more about the world of restaurants, I could not put this book down. It is a fascinating memoir ...more
Aug 21, 2025 10:37AM · like · see review
Leora Lanz rated a book it was amazing Start-up Nation: The Story of Israel's Economic Miracle by Dan Senor	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 04, 2025 11:23AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Start-up Nation by Dan Senor. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Start-up Nation by Dan Senor <iframe sandbox id="wrongBookKindlePreviewScreen">